Best Call Tracking Software

One of the most effective ways that you are able to improve your marketing efforts, apart from digital marketing, inbound marketing, outdoor marketing, and advertising, etc. is to use call tracking software on top of the existing marketing efforts that you are doing, which acts as an icing on the cake. 

What is the Use of Call Tracking Software?

The best call tracking software can help you track and record all sorts of information right from the incoming customer's phone calls, the source of the calls, and the recordings of the phone calls your customers to make every day to your business. It is a great multi-level marketing tool, which can enable the marketing team of your business to better attribute the types of phone calls to the same marketing channels or funnels that are currently driving them, for e.g., pay-per-call, the local SEO, among many other sorts of online as well as offline call-based marketing campaigns that have your phone number included as a call-to-action.

What are the Benefits of Having a Call Tracking Software?

The call management software can help you determine which marketing channels are driving phone calls.

One of the most significant uses and advantages of using call tracking software is that it helps you with campaign attribution. Suppose you do not have mobile call tracking software. In that case, it is almost impossible for you to not only know how many possible leads are coming in through the phone calls, but it also helps in understanding which particular channels are generating phone calls in the first place. It can help you by showing you a unique phone number associated with a particular marketing channel. Not only that, but call center software also does is that it allows you to view and edit which particular campaign delivered the phone call.

1. It can help you find marketing and sales-qualified leads

Besides helping you determine the channels driving the phone calls to your business, call management software will also help you find leads. It does this with the help of the call recordings module and the call transcription of the phone calls in the call history tracking software. This helps you quickly analyze whether the phone calls come from a qualified lead. This, in turn, gives you the absolute power to make all kinds of campaign changes to your marketing efforts and focus your entire ad budget on the things that are actually driving your conversions. Best call tracking solutions will also help you prioritize which leads to follow up with next so that you don’t waste your time following up with leads showing signs of low interest.

2. It helps you have a deeper understanding of the search keywords that are driving your business phone calls

With the best call tracking software, you can completely enhance the potency of your paid marketing campaigns. The phone number call tracking software gives you deep insight into which keywords people are searching with are driving phone calls to your business and, ultimately, the conversions. With advanced keyword-level phone call tracking, your best call tracking solutions can better assist you by assigning a particular number from your customer's phone number data pool to each individual visitor, which will allow you to know exactly who the person calling is and also how did he find can your business online, and through which particular keyword did he search for you.

What are the Features of Call Tracking Software?

1. The first feature is the call-back function

The call-back function is entirely web-based. In this method, the user provides the inbound call tracking software company with their phone number on the website of the company that the advertisement is run by so that they can receive a call-back. Immediately after the user sends a request to be contacted, the technology used in this method automatically schedules a call between the user and customer service or sales representative, who can then go ahead and help the customer make a purchase.

2. The second feature is known as call number tracking

This particular phone call monitoring software method is not web-based, like the first call-back method. Instead, the call number tracking method is entirely based on a telephone server solution, which is ingenious. With the help of this method, advertisers can use multiple service numbers to get service feedback from the customer. The best part about the outbound call tracking software is that they can use landline numbers to help them get better results. In this way, the advertising media, whether a print advertisement, online banner ad, or any other form of ad, can communicate with an individual phone number for each, which acts as a response element.

3. The third feature is called dynamic call tracking

This is one of the most important features of call tracking software. The dynamic call monitoring software method works similarly to the popular analytics tool, Google Analytics. However, it is unique because it comes with additional software that allows the websites to dynamically swap phone numbers when presented to each user as the website loads. The providers of this kind of inbound call tracking software work by supplying the users with software that can be placed on their own website, which can also help them control what numbers are being shown to the users while they are visiting their website.

How does Call History Tracking Software Work?

Our cell phones have a lot of important details stored in them, including our phone call history, our phone numbers, the date and time during which we made calls, and the duration of each of the calls we make on our phones. This information can be very helpful if used positively by a mobile call location tracking software, it can help you to know more about who your children chat with frequently, and it could also help you to make sure that your employees are not talking to your competitors behind your back.

You would need to use phone call tracking software for many reasons. You could be worried about who your child is talking to, that is a major concern for every parent, and it is an obvious concern too. Several ways you can use it include call center analytics software, which helps you watch your child’s phone call log.

Call monitoring software can help you get a lot more insight into your child's life, which can help you counsel them about their decisions.

Difference Between Inbound and Outbound Call Tracking Software

There are a few differences between the inbound and outbound call monitoring software:

1. The first difference is in the training of the agents

There is definitely merit to both types of work, but in terms of the general agent attributes, there are some natural differences. In a principal inbound methodology, the customer is mainly in charge. The agents must be very polite and need good listening and problem-solving skills.

But in the outbound methodology, the agents are the ones who are intruding on the people's time. These agents are a lot more aggressive regarding their sales goals. They need to have good skills in recognizing the prospect's mood and good persuasion skills. They also use cold call tracking software.

2. The second difference is in the technology

The inbound call tracking software uses technologies like - Call monitoring and various quality control features like mute, transfer, and hold. Etc, and they have also integrated the ticketing feature.

The outbound call tracking software uses technology like - dialers, integration of the CRM system, and also the outbound IVR.

Related Article

• Call Tracking Software – A Key Element For Successful Advertising Campaigns