Top Email Marketing Companies

What is Email Marketing?

Email marketing is a form of marketing in which a company sends its promotional materials or messages to a group of people by email. It can contain website links, advertisements, etc.

What are the Types of Email Marketing?

Today, email marketing is used by large as well as small enterprises as it enables us to reach a wider audience for a low cost. There are various types of email marketing used for different purposes by email marketing companies. A few of the popular ones are:

1. Engagement Emails

Engagement emails are basically sent to keep your subscribers interested and engaged with your brand. So even when they are not in the buying mood, they can stay in continuous updates with your product or service. Such emails require you to be creative - you can add visuals, videos, or embed links to interesting audios.

2. Newsletter Emails

Newsletter emails can be sent out on a weekly or monthly basis. It basically contains sales promotion, the newest offerings, or offers, and discounts. It’s a great way to develop a long-term impact on your subscribers.

3. Invitation and Survey Emails

Invitation emails are basically where you request the subscriber to take action in responding to an event or sales promotion. It can be one of the useful email marketing tools to invite customers into your retail stores or visit your websites on a specific date. Survey emails are used to gather feedback from the customers that can be reviewed to improve your product or service quality. Most of the time, companies offer small compensation to the participant in the form of coupons for taking the survey.

4. Thank You Emails

Thank You emails are the way to build a strong relationship with your customers. They feel valued when a business takes the time to ensure that all their expectations were met. It should be customized to every consumer and also include your current offers or discount coupon as a small token of gratitude.

What is the Email Marketing Process?

The success of top email marketing companies depends on how they are able to deliver the value of the brand to its existing subscribers. Every email marketing process consists of the following steps:

 1.Target the Right Market Segment

The very first step is to find the right audience you are targeting and segment them into various categories using certain demographics. A few demographic factors are age, location, and gender. Segmenting your audiences makes it easy to create personalized email marketing campaigns for them. It helps determine the strategy that will get you the right attention from your subscribers.

2. Create Content That Solves Their Problem

Content plays a great role in email marketing for email marketing companies. Any email marketing company from the best email marketing companies will tell you how important it is to deliver some value to your subscribers through your content. For starters, it should aim to solve the specific needs of a user. There are various types of content like informative articles, product offerings, and more. It could be in the form of free courses, e-books, white papers, new product updates, promotional messages, etc.

3. Delivery of Content

The most crucial step is how you deliver the content. Basically, it involves two-phase: sending emails to your existing subscribers and second, getting non-subscribers to sign up for your emails. For your existing subscribers, you need to emphasize on good designs. Whereas, in the case of non-subscribers, you would first need a landing page to encourage users to subscribe to your email newsletter.

How can Email Marketing Companies Help Your Business Grow?

Email marketing is relatively easy and quick to get started. If done properly, it can generate a lot of profit for your business. It is a great way to increase brand recognition, create goodwill in your industry, and stay in touch with your audience.

1. It Increases Your Credibility

When you send quality emails that are relevant and full of value, it helps you earn the trust of your target audience. It makes it much easier to promote your products and services. The consistency of sending emails is also a must.

2. It Attracts New Opportunities

Creating and publishing email newsletters can bring in many new opportunities. It can be in the form of media interviews, joint ventures, workshops, and more. It just needs to reach the right people at the right time.

3. It Keeps Your Audience Updated

Sending emails on a regular basis is a great way to keep your subscribers up-to-date with your company’s latest news. Share news on the projects you are working on, educate them on your products or services, and it might tempt them to buy from you again.

4. It Increases Brand Recognition

Email is a great way to increase your brand awareness. You can get your brand name and logo in front of your audience more often by including in the template design of your emails. You can design the template that speaks out your brand color and graphics. Even if they see your emails for a second, the brand image will stay in their minds.

What are the Important Factors in the Success of Email Marketing?

There are certain factors that you should consider while planning your email marketing with or without the help of email marketing companies. These factors contribute to the success of your email marketing campaigns. Those are:

1. Permission

The most important key factor is that you should always get the permission of the audience before sending them emails. Those who aren’t subscribed to your emails should not be sent an email. Transactional emails such as e-receipts, password reminders, or order confirmations are an exception. In fact, for those who are not totally engaged with your company but are still subscribed, should also be approached with filtered content.

2. Compelling Copy

The content you create is the number one factor that determines the effectiveness of your campaign. It always starts with having a great subject line. The right subject line can improve your open rates by 100%. Besides, you can’t send the same message to mass recipients. It needs to be personalized on the individual recipients so that it pique the readers’ interest. Emails should contain interesting facts, stats, and other informational content.

3. Segmentation

Every email marketing companies understand the importance of segmentation. Segmentation ensures that the right message is reaching the right person at the right time. It increases the ROI to a great extent and, thus, helps generate higher revenue. Basically, segmentation can be done based on demographics, geographical, and behavioral factors. Sending the same message to all the subscribers without segmenting them will bring you no good. Besides, it allows the email marketing campaign to be more targeted, satisfying the needs of individual subscribers.

4. Testing

The best way to increase the success of your email campaign is by testing. Email marketing companies use A/B split tests on subject lines, call to action buttons, content, etc. They then monitor the open rates, bounce rates, click rates, and more to analyze the success rate of the emails. By analyzing the reports and metrics, it allows them to make changes to the elements and serve your clients in a better way. Testing helps you progress with a better performing version of your email copies.

Will Email Marketing be Effective in 2020?

With all of the digital marketing channels, it has made people believe that ‘email marketing is no longer required.’ But that’s not true. Even today, email remains to be one of the most effective ways to reach and engage your audience.

It has significantly evolved in the past with all the persistent advancements in the field. Research by the Radicati Group shows that more than 50 percent of the world’s population uses email as of 2019. And, the number is only expected to grow in 2020 - increase up to more than 4.3 billion by 2023.

Did you know that 92% of adults in the United States are using email?

It provides an excellent opportunity for businesses of all sizes - small or large to reach their target market at a cost-effective rate. Email marketing can improve the business reach and visibility, which ultimately results in the generation of more leads.

The conclusion is that email is not going anywhere, even though it has been declared dead many times over the years. In fact, it will continue to stay effective as artificial intelligence will get integrated with email marketing. Thus, it will result in better email marketing campaign performance and customer experience.

What are Email Marketing Tactics Used by Email Marketing Companies Retain Clients?

Email marketing is one of the most influential marketing channels if backed by a great email marketing strategy. Successful email marketing companies are well aware of the email marketing tactics that can help you retain your clients. Some of them include:

1. Sending Mobile-Friendly Emails

As soon as you wake up, what is the first thing you do in the morning? We are guessing you check your phone for calls, messages, and emails. In 2019, about 63 percent of all marketing emails were opened on a mobile device. Email marketing companies make sure to optimize your email for mobile devices. When email campaigns are optimized for mobile devices, they can generate a lot of profits.

2. Personalizing Your Messages

Another important tactic used by best email marketing companies is the personalization of messages. By personalization, it doesn’t mean you create and send an email to every single subscriber. It’s more like using customer data to create a personalized message. For instance, instead of addressing your audiences as Dear Sir/Madam, it’s useful to address them by their first name -Dear Emma.

3. Testing Copies, Designs, and CTA Buttons

Email marketing companies realize the necessity of creating a compelling copy for successful email marketing strategies. They run various A/B split testing into subject lines, body messages, CTA buttons to analyze, which is more effective. You can run tests on plain text vs. HTML campaigns as well as long vs. short emails.

How to Boost Sales With Email Marketing?

Here are a few ways email can help transform your business by boosting sales:

1. Turn Website Visitors into Customers

Launching a website is the first step. You put a lot of effort to attract visitors to your site. But the real struggle lies in converting those visitors into customers. That’s where email marketing comes into the picture. You can gather your visitors’ email addresses by adding a signup form to your website or blog’s homepage.

When you deliver the value of your business in the emails you send, it will eventually nurture your relationship with them. And so when they are ready to buy, they will purchase from you rather than going to your competitor. Top Email marketing companies know the right tactics to build value for your brand.

2. Boost Sales by Promoting Products or Services

Emails are also used to promote new products and sales or promotions. By creating compelling subject lines with the promotion offers, it can influence people to take action. In fact, many email marketing companies in India suggest that creating an urgency - for example, offer valid for a limited time can also entice people to take action immediately.

What are the Benefits of Email Marketing Campaign?

Email marketing is quite popular and is not going anywhere, anytime soon. Here are the reasons why:

1. Easily Track ROI

The very first reason is that email marketing companies can easily track the exact return on investment. And when the email campaigns are strategically planned, the ROI has been proven to be high.

2. High Success Rate

When compared to other marketing channels, direct email marketing campaigns produce a higher response rate from your clients. In fact, a study suggests that it also generates higher average order value for e-commerce business.

3. Cheaper and Faster

Email marketing is a relatively easy, quick, and affordable means of doing marketing. It allows advertisers to reach substantial numbers of email subscribers for a low cost.

How to Choose the Right Email Marketing Company?

Email marketing companies help businesses who want to promote and advertise their business through the bulk email campaign. Here are a few things you should consider before picking your final email marketing companies in India or anywhere else:

1. Unlimited Emails

A few email marketing companies tend to limit the number of emails you can choose to send for each marketing campaign. Depending on the size of your business, choose the service provider who lets you send as many as you want.

2. Accessibility

Whatever email marketing company you choose from top email marketing companies, make sure that they are easily accessible when you need them. Many vendors provide 24/7 email support and phone support options.

3. Deliverability

The right email marketing companies will take care of deliverability laws. They will ensure that your emails always land in your client’s inbox.

There are hundreds of email marketing companies in India. Choose wisely.

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