Best Email Marketing Software

The best Email marketing software is 7 Targets, SendinBlue, Constant Contact, Moosend, & BombBomb. Email marketing offers the highest ROI among all the marketing channels. However, you need the best email marketing tools to maximize your ROI.

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List of 20 Best Email Marketing Software

Showing 1 - 20 of 355 products

Salesforce makes it easy for small businesses and startups build stronger client relationships with an all-in-one sales and support solution that is easy to use, setup, and maintain - Best client management software with standard cost. Read Salesforce Reviews

Starting Price: Starting Price: $25 User/Month

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Recent Review

"Best CRM Management Tool For Enterprises" - Sabish Chaurasia

Category Champions | 2023


HubSpot Email marketing software helps business to keep a complete eye on each and each leads and touchpoint with those leads to track the lead status. Hubspot lead scoring system helps the sales team reduce the time and efforts in filtering out the bulk lead. Read Hubspot CRM Reviews

Starting Price: Starting Price: $45 Per Month

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Free Trial

Recent Review

"HubSpot CRM review" - Val R

Category Champions | 2023


Marketers and businesses use SendinBlue to run their SMS and email marketing campaigns. This GDPR-compliant email marketing tool has flexible pricing plans for different requirements. Engage your audience and convert them with SendinBlue. Read SendinBlue Reviews

Starting Price: Available on Request

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"Top Positive Review" - ????? 12


Campaigner hits all our major requirements, with unlimited emails, helpful customer support, ability to have multiple administrators on the account, and extensive auto-responder and user segmentation rules. Learn more about Campaigner

Starting Price: Available on Request

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Emergents | 2023


ConstantContact email marketing software helps you understand your audience’s response, so you can plan your next marketing move. Our best email marketing platforms are easy, affordable, and proven to get results; that’s why we’re ranked number 1 in Website Magazine’s list of the top 50 email marketing tools with different email systems. Learn more about Constant Contact

Starting Price: Starting Price: $9.99 Per Month

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Omnisend is an email and SMS marketing automation platform tailored specifically for ecommerce. Full integration with ecommerce platforms, pre-built automation workflows, smart segmentation, and other features to increase your sales. Read Omnisend Reviews

Starting Price: Available on Request

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Recent Review

"Well workes" - Ravi


Moosend is a fully-featured Email Marketing Software designed to serve Agencies, Startups. Moosend provides end-to-end solutions designed for Windows. This comes in as one of the top email marketing tools that offer Landing Pages/Web Forms, Subscriber Management, Mailing list management, Customizable CTAs, and Website Visitor Tracking in one place. Read Moosend Reviews

Starting Price: Available on Request

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Hunter is a fully featured Email Marketing Software designed to serve Agencies, SMEs. Hunter provides end-to-end solutions designed for Macintosh. This online Email Marketing system offers at one place. Read Reviews

Starting Price: Available on Request

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Recent Review

"Amazing tool" -


BombBomb is a fully-featured Email Marketing Software designed to serve Enterprises and SMEs. BombBomb provides end-to-end email promotion software designed for Macintosh. This is also one of the cheapest email marketing tools that offer Template Management, Video Streaming, CAN-SPAM Compliance, Subscriber Management, and Drip Campaigns in one place. Read BombBomb Reviews

Starting Price: Available on Request

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Free Trial

Recent Review

"Amazed" - Ujjwal Kumar


CakeMail provides email marketing tools for small businesses and offers an easy way to delight your small business customers with software that helps them grow their business with professional-looking email marketing. Read CakeMail Reviews

Starting Price: Available on Request

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Recent Review

"Review for CakeMail" - Junaid Ahmad


Benchmark Email is a fully featured Email Marketing Software designed to serve SMEs, Startups. Benchmark Email provides end-to-end solutions designed for Windows. This online Email Marketing system offers Auto-Responders, Landing Pages/Web Forms, Subscriber Management, WYSIWYG Email Editor, Drip Campaigns at one place. Learn more about Benchmark Email

Starting Price: Available on Request

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Chamaileon is a fully featured Email Marketing Software designed to serve SMEs, Agencies. Chamaileon provides end-to-end solutions designed for Windows. This online Email Marketing system offers Image Library, Template Management, Dynamic content, Mobile Optimized Emails, WYSIWYG Email Editor at one place. Learn more about Chamaileon

Starting Price: Available on Request

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Free Trial

Mailmodo is a fully featured Email Marketing Software designed to serve SMEs, Startup, Agencies, Enterprises. Mailmodo provides end-to-end solutions designed for Web App. This Email Marketing System offers A/B Testing, Auto-Responders, Drip Campaigns, Mobile Optimized Emails, Reporting/Analytics at one place. Read Mailmodo Reviews

Starting Price: Available on Request

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Recent Review

"Review for Mailmodo" - Junaid Ahmad


Retainful is the best Email marketing tools in india designed to serve Agencies, Enterprises. Retainful provides end-to-end solutions. This online Customer Retention System offers Email Editor, Analytics & Insights, Referral, Abandoned Cart Recovery at one place. Read Retainful Reviews

Starting Price: Available on Request

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Recent Review

"All in one abandoned cart tool" - Shree Gowtham


Mailercloud offers simplicity in its user-friendly data-driven email marketing features. We ensure a perfect workflow with email automation, helping you reach the right customer at the right time with your artistically designed emails at minimum effort. Read Mailercloud Reviews

Starting Price: Available on Request

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Recent Review

"maillercloud king" -

Category Champions | 2023


MailChimp trusted email marketing software as a side project funded by various web-development jobs. Now we send more than 500 million emails a day. We love seeing businesses start small, fund themselves with paying projects, and build up a strong API, so that's how we run MailChimp. We create products and features that empower our customers to grow. This is also one of the cheapest email marketing tools in the market. Read MailChimp Reviews

Starting Price: Available on Request

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Recent Review

"Mail Chimp" - Kari Neace


Combine CRM and Email Marketing to reach out to your leads, prospects and customers. Take better sales decisions based on responses to your campaigns. Read Zoho Campaigns Reviews

Starting Price: Available on Request

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Recent Review

"This software is too good . This is so easy to send multiple mails in one take " - Deepali Chandani


MailerLite is a Email marketing software to build newsletters, websites, landing pages, pop-ups and advanced automations with easy-to-use drag & drop tools. And you can monetize your audience by selling digital products and subscriptions. Read MailerLite Reviews

Starting Price: Available on Request

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Recent Review

"Best newsletter platform" - Kambiz

Most Reviewed

Litmus is a fully featured Email Marketing Software designed to serve Startups, Enterprises. Litmus provides end-to-end solutions designed for Windows. This online Email Marketing system offers A/B Testing, Mailing list management, Reporting/Analytics at one place. Learn more about Litmus

Starting Price: Available on Request

Mobile App

Drip Ecommerce CRM is a fully featured Email Marketing Software designed to serve Agencies, Startups. Drip Ecommerce CRM provides end-to-end solutions designed for Windows. This online Email Marketing system offers Segmentation, A/B Testing, Lead Distribution, Social Marketing, Source Tracking at one place. Learn more about Drip Ecommerce CRM

Starting Price: Available on Request

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Until 31st Mar 2023

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Email Marketing software guide

What is Email Marketing Software?

Email marketing software is an integrated tool that can aid organizations to manage all email communication with customers efficiently. Email marketing tool is one of the widely used marketing communications. One of the best approaches to this email marketing service is to stay in contact with your clients is to start an email marketing campaign. This idea has been utilized by most organizations to engage clients successfully, and help email marketing India to develop a positive brand image.

What Does Email Marketing Software Do?

In this new age, the Internet has proven fruitful for many businesses to target customers with the right pitch.

One of the best approaches is to start an email marketing campaign to stay in touch with the clients. Many big and small organizations have followed this approach.

The top email marketing tool goes beyond the idea of sending emails. Sending emails in bulk involves tedious and time-consuming processes, such as preparing a list, segregating the list to sub-groups, sending of actual emails, and generating feedback reports. Best email marketing services automate most of the manual work and do away with the above-mentioned time-consuming processes.

The free and best email marketing software includes many features that would be helpful in the successful implementation of marketing campaigns. Email platforms are used for sending emails in large quantities.  Some of the examples of the famous and best email marketing tools in India are HubSpot CRM, MailChimp, Front, RedCappi, and so on.

Types of Email Marketing Software and Tools

Email marketing software provides free mail services with numerous features that depend on the functionality that an email marketing campaign might require to send triggered emails, blast emails, and so on with the help of different email marketing services.

types of email marketing

1. Transactional Emails

Transactional emails include an opt-in phase where customers get added to your mailing list. A few examples of email marketing in India that can be seen are requests for a password reset, an email newsletter for confirmation of the order, and email marketing tool requests. Since the email tools, customers opted in, therefore, the open rate for transactional emails has gone significantly higher as compared to a newsletter.

As a result, the best email marketing tools in India take shape as administrative tools, email marketing in India remains a marketing tool because you get an opportunity to include subtle cross-sell or up-sell messages.

2. Newsletter

It has been seen that the best Email marketing software act as a communication tool. Email Marketing Platforms newsletter is sent to provide valuable content like articles, tips, announcements, and so on, which are aligned with the product’s value and customers’ needs and interests. The email marketing India newsletter will help you maintain an open line between your business and the customers, thereby entertaining the customers.

3. Direct Sales

Very commonly used for email marketing software as emails are sent to promote offers. The email tools provide the inclusion of a product catalog email marketing campaign compared to the printed versions sent by snail mail. Email marketing tools can be seen in that the emails are sent to your purchased list or the mailing list.

4. Autoresponders

This helps you send multi-tiered mail based on the recipients' feedback. the best email marketing software providers provide online email writing tools to help you map your main mail to different paths. Email Marketing Platforms have one path that can lead to nurturing, whereas another path can lead to the shopping cart. Triggers can be set for launching the autoresponder. For instance, when someone clicks a download button, he or she signs for a free trial or purchases from your online store.

Welcome and thank you messages are sent with the help of autoresponders. Customers appreciate the fact when one takes out time to appreciate their engagement. These Email marketing tools have been seen that autoresponder is leveraged as an automated lead generation software by the email marketing software.

How does Email Marketing Software Help Increase Sales?

This Email marketing software not only helps every business to connect with their potential customers but also drives the sales of the business. Simple and cost-effective ways are required to drive the revenue of any business organization. A 30-day trial period is provided to get a better idea before installing the software. The email marketing tools' actionable tips that would drive sales are as follows:

email software to drive sales for your business

1. Creation of Mobile-Friendly Emails

To drive your business's sales, the email tools subscribers have to follow a three-step procedure: email Marketing Platforms is open, click and buy. You should ensure that the email looks good on the smartphone and tablet, desktop, and laptop. As per Marketing Land, email marketing software has been brought to notice that 66%of the emails are opened on mobile devices.

As per BlueHornet, the best email marketing tools in India have seen that 80% of your recipients will delete emails. Every business needs Email marketing tools that offer templates that automatically adapt emails to mobile formats. Email Marketing Platforms can customize the templates with the colors and logo of the company to create a marketing campaign. Nowadays, templates are easy to use and do not require much design experience.

2. Personalization of Emails

Every business in email marketing services is definitely tempted to send the same email to every subscriber but personalization of emails is the need of the hour. Email marketing service has been seen 74% of marketers believe email marketing campaigns the personalization of emails leads to an increase in customer engagement and, thereby, increasing sales. The Email marketing software personalization techniques that should be kept in mind are as follows:

  • The subscriber’s first name should be added to the subject line.

  • Personalized details like the name or title of the job should be added to the body of the mail.

  • If on the lookout for advanced personalized techniques then businesses should opt for dynamic content. In the case of dynamic content, you tend to create the email, and the parts of the message change automatically depending upon the subscriber receiving the message.

3. Segmentation of Contacts

Personalizing the Email marketing software in detail custom greetings is pretty straightforward, but personalizing emails in context is difficult. Segmentation refers to breaking down the list of emails into groups based on behavior or demographics. An email marketing service can also be broken down based on gender, age, location, and so on. Categorize your customers based on the products they have purchased or based on their internet browsing activity.

Email marketing tools are easier to create groups once the contacts have been segmented. For instance, discounts can be sent to the customers keeping in mind the stores near the place they live. The creation of emails for each segment takes a little time but you are not required to mail every contact, each time a mail is created.

Email marketing tools show that sending fewer emails relevant to the subscribers will increase revenue by 760%. Every business should use the segmentation of email marketing services for the creation of effective and personalized email marketing campaigns.

4. Automation of Emails

Email marketing tools can be handy in automation it has been seen that when an automation system is used on a basic level, then smart emails can be delivered without the need of being at your computer. Two kinds of emails need to be automated, which are as follows:

1. Welcome Email

When a list is joined by a subscriber, the best email marketing tools in India mean they are showing interest in your product. Instead of wasting time, you need to connect with potential customers. Every business should automate the process, not manually monitor the subscriber’s list and send them a welcome email. The email marketing services businesses should log into their account, make a welcome mail, and set up a trigger in emailing software that will help in delivering the email automatically.

2. Transactional Email

A transactional email needs to be automated. Mail the receipt to the subscriber after he/she makes the purchase. The Email marketing software would either provide the shipping details or confirm the purchase. Email marketing tools have been seen these emails have a high response rate, therefore, email marketing tools are good to include some extra content along with already existing details. You can add a link to a product and encourage the subscriber to follow you on social media. Such transactional emails have high open and click rates. The studies say that the open and click rates are around 114% for transactional emails and 14% for bulk mailings.

Benefits of Email Marketing Software and Tools

Business email marketing software is seen as a cost-effective mode to get in touch with customers to provide valuable content, promotion of the product, or announce new deals and offers.  The management of email marketing services can be a tedious process but email marketing tools address this point and provide the following benefits:

Benefits of Email Marketing

1. Monetization of Tickets

Customer complaints that are sent to the help desk can be stored as additional contacts in your mailing list. Until the issue is resolved and a customer is happy and satisfied, including him or her in the email campaign can help generate sales. Such a process is very common in Customer Relationship Management (CRM). If CRM is not available then email software is a good option.

2. Automation

Imagine how much time you will waste if you have to send a thousand emails in one sitting. First, you will sort the addresses, paste the message, and then send the emails manually. On the other hand, once you have the message set, business email marketing software can easily automate the entire campaign process with the help of email software. Starting from sorting the recipients into groups to the scheduling of the emails to the generation of the feedback reports, email marketing automation software helps you to stay ahead in your business.

3. Accurate Metrics

No one can give detailed post-campaign analytics other than email marketing tools. These tools can generate click-through rates, open rates, forward messages, and so on. A detailed feedback report can help you calculate the cost-benefit ratio and account for each campaign’s budget, as long as you have built a robust mailing list.

Sometimes email marketing services companies get started with the purchased list to get initial subscribers, but these email marketing services are considered best to build the list around the customers. Best email marketing tools in India have seen that as you expand your list with incentives like white paper along with deals, the cost for every mail will drop drastically, thereby, increasing the ROI of the email marketing systems.

4. Wider Reach

Business email marketing tools help you to reach the target customers at lower costs than traditional outlets like television, radio, etc. Through email platforms, businesses can communicate with target customers effectively and help them understand the brand philosophy.

5. Promotion of Loyalty

Email marketing service makes it easy for you to launch a campaign series. Email marketing tools connect you to customers directly, as a result, you see an increase in customer loyalty and this leads to more purchases. In turn, your customers may forward your mail to friends and family and email platforms would increase your market reach.

6. Return on Investment (ROI)

Invest in email marketing software to help in the promotion of accountability in your campaigns. Campaign metrics like click-through rate, open rate, and so on can be tracked. This not only creates brand awareness but also generates immediate revenues.

7. A/B Testing Tool

Email marketing software has the feature of A/B testing (also you can use ab testing tool) that shows the important metrics present among various campaigns and they are measurable with respect to various details.

8. Promotion of Social Media

Some Email marketing services allow cross-channel promotions by connecting to your social media pages. If the mailing list is robust then email marketing solutions will help you have more subscribers to your social media channels.

Features of Email Marketing Software

The primary feature of the email marketing services is called a built-in SMTP server, email systems permit unlimited emails to your contact records. Other Key feature includes:

features of email marketing software

1. Contact Lists Management

Emailing software is a handy feature that permits performing different activities with email records such as subscribing/unsubscribing emails, extracting bounces, removing duplicates, pre-defined templates, etc.

2. Tracking& Reporting Function

With the best email tracking software in India, one can quickly know the number of opens and clicks through in your emails, the geographic localization of recipients, the date recipient opened an email, and the concentrate more on those who are real prospects. Also, a detailed report of the mail sent helps to evaluate the results of the mailing.

3. Email Personalization

With this feature, each email marketing service can be personalized with the recipient’s name, address, company, etc. Best Emailing software increases inbox delivery & gives more sales.

4. Automatic Bounce Process

This feature helps to get a detailed report of all the bounced emails with soft and hard bounce separation. So there is no need to worry about the wrong email IDs in your list. Email management software automatically removes all complex emails from the email list.

Email marketing software provides free mail services for N-number of features depending upon the functionality of the email systems you offer say for example one might require to send blast emails, triggered emails, integrations, etc using different email marketing services. These needs may vary according to the organization's size and purpose of sending e-mails using free email services. Most companies generally provide a 30 days trial period to get a better idea before making the installation.

Email software is necessary to follow the rules & regulations of email marketing results in India or else the emails will be treated as spam. Regardless of what your business is, proper & reliable email management software provides different email marketing services that are needed to run your marketing campaign smoothly & efficiently. This increases the effectiveness and quality of the message that emailing software is actually intending to shoot.

8 Factors to Keep In Mind While Choosing Email Marketing Software

Here are a few factors to keep in mind before you implement an email marketing solution:

  • Segment subscribers into groups
  • Define line segmentation and tagging guidelines
  • Personalize your messaging
  • Incorporate Compliance Measures
  • Ensure optimization for mobile users
  • Incorporate Email Marketing Automation 
  • Check the templates available 
  • Define Automated Workflows

Top 11 Best Email Marketing Tools for Small Businesses

Here are some of the best email marketing tools available :

1. ActiveCampaign

ActiveCampaign is Ideal for small and medium-sized enterprises, this software offers several customer experience automation (CXA) tools to track the effectiveness of promotional messages.

2. Drip

Created for mid-sized eCommerce businesses, Drip is a powerful tool for digital promotion and branding. It integrates with several e-commerce platforms and has inbuilt revenue analytics tools to boost customer engagement.

3. OmniSend

Created for large eCommerce providers, OminSend enables businesses to communicate with clients via multiple channels. It can send automated messages via numerous channels and tracks customer behavior for higher personalization.

4. AutoPilot

Easily one of the best tools for marketing automation, AutoPilot enables you to create automation sequences and features excellent reporting features that improve your campaign effectiveness.

5. HubSpot

HubSpot is an all-in-one marketing platform that helps you utilize multiple marketing channels simultaneously to get your message heard loud and clear. It allows you to determine which marketing channel (newsletter, blog, or campaign) contributed to each sale and which marketing channels' news should be developed further for better results.

6. OptinMonster

You can't have a winning campaign if you don't have an audience! You will need a website or at least a landing page for potential customers to sign up. It is where OptinMonster can help.

OptinMonster is a top lead generation tool that allows you to create email sign-up forms. It's a WordPress plug-in so you'll have no trouble using it if you built a website through WordPress. Aside from just allowing you to create attractive signup forms, it also comes with several features to help you level up your lead generation game.

There's the A/B Split Testing feature to help you see which among your opt-in pages works better. There's also it's Page-Level Targeting, which shows targeted messages on specific posts on your website. Plus, it shows you the statistics, so you'll know how you're doing.

7. MailGenius

Is it suitable for someone who reads the email, who wouldn't love their email service provider's spam detection feature? After all, it saves you the trouble of having to go through emails that are not worth your time. But as an email marketer, spam detectors are a nightmare! Who would want to spend a lot of time and thought in writing an email only to be automatically put in the junk mail, right?!

It is where MailGenius can save the day! This tool inspects your email and figures out whether your email will likely get sent to the spam folder. You can write the best email copy, but it won't be of any use if your email ends up in the junk pile. The deliverability test you can run from MailGenius will allow you to revise any issues since it also explains what you can do to avoid getting tagged as spam.

The tool works with all email service providers – Gmail, Outlook, Salesforce, etc. – all of them! So you're pretty much set on boosting your open rate across all readers. The best part? – It's free!

8. SendinBlue

Are you a beginner in email marketing? Then this platform will be an excellent option for you! SendinBlue is among the fastest-growing digital marketing tools in Europe. It has a user-friendly interface that allows any email newbie to craft an attractive email with just a few mouse and keyboard movements.

It enables users to send emails, create workflows, as well as segregate subscribers. It can even tell you the best time to send bulk emails. Its artificial intelligence can help you optimize your workflow for maximum deliverability.

Its free plan should be enough for starters as it allows you to send up to 300 emails daily. The paid plans start at $25 should you start needing features beyond what the free plan offers.

9. Reach Mail

When you have a wide variety of target audiences, it can be challenging to curate a message that would fit all of your markets. If you want to do more testing and see what kinds of emails work the best given your vast range of readers, Reach mail can help you with that.

Reach mail's testing feature allows you to view the performance of up to five different email campaigns. This feature takes into consideration all the different subject lines as well as the content. When you find what works best, you'll be able to write catchy email subject lines according to your audiences' preferences in the future.

Advanced tracking can also help you find your click rate and how your subscribers forwarded many of your emails. It can also inform you how many clicked 'unsubscribe' in a particular email. This way, you'll even know what types of emails don't work with your audience.

10. MailChimp

MailChimp is easily and undeniably one of the most popular email marketing tools there is. It's beginner-friendly yet packed with a lot of features that can help you kick-start your campaign. You can easily personalize your emails with this tool and also segregate them according to your audiences.

You can organize your subscribers according to the time zone to ensure you're sending them emails at the best time on their end. User and beginner-friendly as it is, it's already equipped with advanced features such as a spam filter, social media integration, and auto-responders.

It's an excellent option for those starting as it is free for up to 2,000 subscribers or 12,000 emails per month. Eventually, when you get a much bigger audience, you'll have to start moving out of MailChimp – or at least go for their paid plan, which starts at $10.

11. Email List Verify

Several email platforms offer their service for free for up to a certain number of subscribers. Wouldn't you hate it if you had to waste it on invalid or outdated addresses? Email List Verify makes sure you send emails only to legitimate addresses.

Is it still necessary to verify emails if you have a paid account with no limit? Why, yes! Imagine if you were sending your campaign, and 50% of the recipients are invalid addresses. You'd be wasting your resources on a list that can barely convert 20% into buyers!

There are lots of factors to consider when creating an email marketing campaign. First, you have to make sure your audience gets your email. You have to ensure you're not curating emails that end up in the spam folder.

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FAQs of Email Marketing Software

According to statistics, 4.3 billion people across the world are estimated to be email users by 2023. More and more people are using their smartphones to check their emails. So an email that is more personalized and mobile-friendly will be important from a business point of view.

There are ample reasons to go for email marketing software:
  • It is superior to social media marketing
  • It is an economical way of marketing your product
  • You have the power to send personalized and customized messages
  • It demands people to take action
  • It provides you stats and insights to track your progress

Email marketing is a digital promotion technique where companies reach out to their clients and prospects via emails to let them know about new products, offers, discounts, deals, or updates. It is a great way to create long-term relationships with customers, expand your market share, and create a community that you can interact with regularly.

Email marketing is important to reach out to people in general. It is an efficient method to build relationships with leads, potential customers, and current and past customers.

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Last Updated: February 27, 2023