Best Email Tracking Software

The best email tracking software options are Mailchimp, SalesHandy, Mailtrack, Streak, and Mixmax. These email tracking tools provide complete information on emails sent, received, read, and measure engagement rates.

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List of 20 Best Email Tracking Software

Showing 1 - 20 of 51 products

Category Champions | 2023

#1

HubSpot Client Management Software helps to business to keep the complete eye on each and every leads and touch point with those leads to track the lead status. Hubspot lead scoring system helps sales team reduce the time and efforts in filtering out the bulk lead. Read Hubspot CRM Reviews

Starting Price: Starting Price: $45 Per Month

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"HubSpot CRM review" - Val R

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#2

ConstantContact email marketing software helps you understand your audience’s response, so you can plan your next marketing move. Our email marketing is easy, affordable, and proven to get results; that’s why we’re ranked number 1 in Website Magazine’s list of the top 50 email marketing solutions. Learn more about Constant Contact

Starting Price: Starting Price: $9.99 Per Month

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#3

InboxAlly is a fully featured Email Tracking Software designed to serve SMEs, Startup, Agencies, Enterprises. InboxAlly provides end-to-end solutions designed for Web App. This Email Tracking Systems offers Team Management, Event Triggered Actions, Location Tracking, Audience Segmentation and Reporting/Analytics at one place. Read InboxAlly Reviews

Starting Price: Available on Request

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Recent Review

"Review" - Darsh sharma

#4

Snovio is a fully featured Email Verification Software designed to serve SMEs, Startups. Snovio provides end-to-end solutions designed for Windows. This online Email Verification system offers Bulk Email Verification, Single Email Verification, Domain Check, Mail Server Validation, Syntax Check at one place. Read Snovio Reviews

Starting Price: Available on Request

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Recent Review

"one of the best tool for linkedin Prospect Discovery and Email automation" - Aneesh

#5

Omnisend is an email and SMS marketing automation platform tailored specifically for ecommerce. Full integration with ecommerce platforms, pre-built automation workflows, smart segmentation, and other features to increase your sales. Read Omnisend Reviews

Starting Price: Available on Request

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Recent Review

"Well workes" - Ravi

Category Champions | 2023

#6

Freshsales is a sales CRM solution by Freshworks. With a highly intuitive user interface and a robust set of features including AI-based lead scoring, intelligent workflow automation, and visual deal pipeline, Freshsales gives businesses everything they need to manage their sales in a hassle-free package. Read Freshsales Reviews

Starting Price: Starting Price: $13.88 User/Month

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Recent Review

"Review of Freshsales" - sher afgan

#7

DeskTrack is productivity software that is designed according to the requirements of business world. It Monitor the actual time spent on the application & browsed URLs, thus helps in increasing productivity. Read DeskTrack Reviews

Starting Price: Starting Price: $1.38 Per Month

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Recent Review

"Easy and Efficient to USe" - Vagisha Pandey

#8

Unlike other email marketing software, MorphyMail is 100% free for lifetime. Users can create, send and track unlimited bulk emails for free. Includes 500 built-in email templates and email verifier to clean your list. Read MorphyMail Reviews

Starting Price: Available on Request

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Recent Review

"One of the best mass mailing software" - Komal

Category Champions | 2023

#9

TheOneSpy is a unique, secure and ultimate employee monitoring software for mobile phones and computers. TheOneSpy has supported all major cellular networks. It is compatible with Android and iPhone. For employee computer monitoring TOS offered MAC and Windows spy software. Read TheOneSpy Mobile Spy Reviews

Starting Price: Starting Price: $50 User/Month

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Recent Review

"hire a hacker" - ROSE

#10

Get a smarter CRM for small businesses - Leadforce is the smarter, modern-day CRM. If you’re tired of spending time navigating a big and complex system and getting bogged down on complicated pricing structures, Leadforce might be right for you. Read Leadforce CRM Reviews

Starting Price: Starting Price: $2.78 Per Month

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Recent Review

"Excellent Product" - ARUNRAJ AP

#11

EngageBay is a simple, powerful, all-in-one marketing, sales and service automation software with free CRM for startups and growing businesses. EngageBay helps you automate your marketing, sales and support by combining lead generation, email marketing, marketing automation, CRM & social media engagement, helpdesk, and ticketing. Read EngageBay Reviews

Starting Price: Available on Request

Recent Review

"Its okay to use" - Vishal singh

High Performer | 2023

#12

A sales engagement tool. It helps you increase the productivity of your sales team. With saleshandy you can sale more effectively by gaining actionable insights about your prospects activites and sales material. Say for example, are they even opening your documents/attachments, email or presentation. Read SalesHandy Reviews

Starting Price: Starting Price: Available on Request

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Recent Review

"Awesome software for email automation" - Vijay Poriya

#13

Your website already has a mail server, so why are you paying an email service a fortune to send a few thousand emails? Gammadyne Mailer can do it all, with no limits. And if you do need tracking of opens and clicks, $1 will track 5,000 emails. Read Gammadyne Mailer Reviews

Starting Price: Starting Price: $130 5 Activations

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Recent Review

"Gammadyne Review" - Reyes Reyna

#14

Bull mailer is dedicated to email marketing software which is equipped with lucrative and highly feasible features. Wooing the clients with extremely expressive emails Bull Mailer ensures to provide better remuneration rates to the users. It is a perfect tool to be used by small enterprises, businesses and freelancers. Read BullMailer Reviews

Starting Price: Available on Request

Mobile App
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Recent Review

"Best Email marketing Platform " - Neha Reddy

#15

Routee is a cloud communication platform that helps you build unique marketing funnels that actually convert, generate leads and grow your business! All this through Messaging, Voice, Verification and Phone Numbers. Read Routee Reviews

Starting Price: Available on Request

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High Performer | 2023

#16

Yesware is an all-in-one toolkit for sales professionals. Get everything you need to prospect, schedule meetings and follow up - right from you inbox. Read Yesware Reviews

Starting Price: Starting Price: $15 User/Month

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Recent Review

"Good platform for Demand Marketers " - Siddiq

Emergents | 2023

#17

VCA Email & SMS campaigning platform, an all-in-one marketing tool which enables companies to create and deliver exceptional marketing messages to audiences around the globe. Automates entire marketing process and creates a streamlined workflow for optimized performance Read VCA Email and SMS Campaigning Reviews

Starting Price: Available on Request

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Recent Review

"VCA Email and SMS Campaigning higly Recommended" - mohd matin

#18

Emercury is a fully featured Email Marketing Software designed to serve Enterprises, Agencies. Emercury provides end-to-end solutions designed for Web App. This online Email Marketing system offers Subscriber Management, A/B Testing, Reporting/Analytics, Mobile Optimized Emails, Auto-Responders at one place. Read Emercury Reviews

Starting Price: Available on Request

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Recent Review

"Exceptional Service and Results" - Chad Stewart

Category Champions | 2023

#19

MailTrack’s unlimited Email Tracking Daily Reports are one of the many email analytics tools that we offer to those who upgrade from MailTrack Basic to MailTrack. These reports will reach your inbox every day, and let you know which emails were and weren’t opened the day before. Read MailTrack Reviews

Starting Price: Available on Request

Free Trial

Recent Review

"Best Mail Tracker" - Akshaja Mano

#20

Emails Era Bulk Sender is an Email Marketing Application that speeds up your business process. It allows you to Create, Send, and Track an unlimited number of bulk emails for a lifetime. Read Emails Era Bulk Email Reviews

Starting Price: Starting Price: $60 Onetime

Free Trial

Until 31st Mar 2023

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email tracking software

What Is Email Tracking Software?

Email tracking software is a tool that records open rates, timings, places, and link and attachment click-throughs. The technique of tracking sent emails and utilizing the information to make business decisions is known as email tracking.

An email tracking system allows you to track your emails. It helps you determine whether your intended recipients have opened your previously shot emails. Email tracking software is ideal for your sales and marketing department because it helps ensure that your emails reach the right customers and profit from your business goals.

Using email tracking software, you can trace if the recipients have clicked the link/s on your email or have downloaded the email attachments. The system also lets you keep tabs on when and how many times the email was opened. It further showcases your email’s delivery rate, hard-bounce count, soft-bounce count, and spam complaint rate.

The primary objective of an email tracking system is to collect analytics so that you can make data-driven decisions for enhancing your business growth.

What Are the Benefits of Email Tracking Software?

 Here are some important benefits of using email tracking software for your business:

benefits of email tracking software

  1. Saves Time

    Email tracking software helps you save a lot of time. It enables you to seamlessly analyze your email campaigns' results seamlessly by sharing instant insights. Its predictive lead-scoring feature helps you set outreach priorities. For instance, the system will notify you if your sales prospect is more likely to become your client. Consequently, it prevents you from wasting time and effort on unqualified sales leads.

  2. Offers Data-Driven Insights

    The email tracking software provides you with data-driven insights after sending an email to your customers. You can leverage the insights to adopt a result-driven email marketing strategy for personalizing your email messages and follow-ups.

  3. It Keeps You Ahead of the Pack

    Once you know your emails have reached your target audience, it becomes easy for you to chalk out the next marketing strategy so that you can gain a competitive edge in the market to stay ahead of the pack.

  4. Saves Cost

    Email tracking software can help save your marketing expenditures to a great extent. This software can eliminate the need for storing large volumes of physical files for record-keeping. Plus, you don’t need to save any email printouts for future reference, as the system will store all the email records safely and digitally on a cloud-based server. With this tool, you can easily retrieve emails whenever required.

  5. Enhances Productivity

    Despite consistently sending emails to their clients, sales teams or marketers often fail to achieve their target. There are times when their manager or supervisors also fail to check customer messages for performance analysis. With an efficient email tracking system, the team managers can track the exact number of emails receiving a client’s response. Some email trackers also help you trace the number of emails clients ignore.

    If you want to enhance your sales team's efficiency and productivity, investing in the right email tracking system can be profitable for your organization.

What Are the Features of Email Tracking Software?

Email tracking software has many impressive features that help you automate and streamline your workflow. Some of the useful features you can obtain from an email tracking system are mentioned here:

features of email tracking software

  1. Inbuilt, Customized Email Templates

    Email tracking systems are professionally designed and contain mobile-friendly email templates. The email marketing software also offers HTML flexibility that enables users to design the templates of their choice whenever required.

  2. Email Tracker

    Email tracking software notifies you when your recipients open your email, download an attachment, or click the available link. The software also prompts you to follow up with leads at the perfect time favorable for generating conversions.

  3. Email Scheduling

    Email tracking software helps you schedule your emails to send to your customers at any specific date or time. By using a Machine Learning (ML)-enabled email tracking tool, you can send email messages to your leads at a set time when they are more likely to engage with your email's content.

  4. Live Chat

    You can connect with your leads whenever they engage with your website using live chat software. It also directs your live conversations to the best customer agents, addressing all customer queries accurately and efficiently.

  5. Sales Calls

    The software enables you to make sales calls from within your browser. It also lets you record the conversations for future reference with just a click.

  6. Reporting

    Email tracking software helps you generate customizable reports to share with your marketing team. The reporting feature helps gauge individual email template performance and outbound prospecting performance.

  7. Sales Automation

    Email tracking tools automate your everyday manual tasks and help your sales team focus on other important sales and marketing aspects of your business.

Who Can Use the Email Tracking Software?

The email tracking tool can be used by

  • Sales Professionals

  • Executives

  • Marketers

  • Recruiters

  • Customer Care Agents.

Email Tracking Software Market Trends and Size

Workflow automation is one of the most popular trends in the email tracking industry. Workflow automation plays a significant role in multiplying the number of leads your business can reach. However, complete workflow automation is often considered a threat because the approach lacks a personal, human touch.

This doesn't mean you deprive your business of all workflow automation's benefits.

Several progressive businesses have taken fruitful measures to leverage automation as best as possible. These future-ready businesses are also clouting automation to achieve these two objectives:

(a) For communicating with as many prospective clients as possible

(b) And providing each prospect with a personalized experience.

With these two approaches, businesses can achieve the best of both worlds.

In the coming years, companies can start preparing for large investment flow in highly advanced and fully-featured email tracking solutions that can enhance customer communication experience while simultaneously eliminating human error.

What are the Common Email Tracking Software Problems?

Although an email tracking system offers a fair share of advantages to businesses, it has its share of unique challenges, such as follows:

Customers receiving such promotional emails can install several applications/plugins that can easily block email tracking or drop your email directly into their spam account.

Email tracking is prone to be used inappropriately with malicious motives. Third parties can misuse this system and gain easy access to highly sensitive information about your business. Phishers, spammers, and scammers can also use email trackers to determine if your email ID is active.

Sometimes, even the best email tracking software may fail to track a small percentage of subscribers. That's because many email clients do not default display images in the email body. As a result, the software fails to track the email.

Despite these challenges, email tracking software systems offer several advantages to your business. You can invest in a high-quality email tracker to redefine your company's sales and marketing strategy.

What Are the Things to Consider while Choosing Email Tracking Software?

Choosing an all-inclusive email tracking system is a challenging task. Since the market is flooded with countless email tracking systems, not every software is programmed to suit your specific sales and marketing needs. It is important to conduct extensive research online before picking the best email tracker for your business.

These tips will help you make a good buying decision:

things to consider while choosing email tracking software

  1. Multi-Device Compatibility

    Customers and leads view emails on multiple devices, depending on their convenience. You should choose email tracking software compatible with all types of devices. You can achieve the highest click-through rates by getting email trackers with multi-device compatibility.

  2. Spam Compliant

    To ensure your email messages do not end up in the spam email folder, pick an email tracking software that is spam compliant.

  3. Social Media Sharing

    A majority of email subscribers prefer sharing your content on social media platforms. So ensure your tracking software offers social media sharing options in your email messages.

  4. In-depth Analytics Conversion

    Your email tracking software should provide in-depth analytics tracking features so that you can easily understand your customers and offer them the required solutions or assistance that they will value.

  5. Scalability

    Make sure you choose an email tracker that allows you to grow your list over time. The email management tool should enable you to add contacts without charging exorbitant fees.

    Pick a reputable software vendor that offers high-quality email tracking systems. Simultaneously, make sure the email tracking tool you are planning to purchase for your company is easy to use and can be customized according to your needs.

Last Updated: February 27, 2023