Best Event Management Software for Your Business in India

What is Event Management?

Event Management is a tool that makes the life of event managers easy. It is a generic term used for the range of software products used for the management of events both big and small like - academic and professional conferences, conventions, trade exhibitions, and CPD (continuing professional development) meetings.

Customer Purchase Insights for Event Management Software

Here is the event software report generated by analyzing more than 500+ event software buyers in 2016.

1. Geographic Spread Of Event Software Buyers

2. Industry-Wise Spread Of Event Management Software Buyers

What is unique about Event Management?

1. Planning event schedule
2. Website creation by customizing events
3. Online registration, managing delegates, and online payments
4. Selection of venue
5. Procuring, sourcing, and request for proposal
6. Content management that includes - paper management, review, developing program and publishing
7. Managing exhibitions which include floor plans, booking, and billing
8. On the spot operations like - registration, distribution of badges, and networking
9. Audience poll tools or any response tools, sharing of slides live, and audience response solutions.

Nowadays, event management is made much easier than early times by the introduction of many software which assists the event manager right from the first step to the last step. Also, online event scheduling software is available in the market which acts as a virtual event manager. Even cloud event software is available nowadays. Technology advancements are providing better solutions every day for event managers to reduce their workload and carry on the event smoothly.

Features of Event Management Software/Technology/System

Software must have some basic features which should provide important functionalities by default. Else, the software is considered useless. Similarly, an event management system should also have the following basic features:

1. One should be able to set up the software easily and do online registrations hassle-free. Also, it should help the managers to monitor it easily.

2. Payment processing should be done online and credited to the bank account directly.

3. It should be capable of building event budgets, assign costs, calculate variable costs, and assess the expenditure.

4. It should be having on-site functionality, meaning, one laptop should be set up as computer kiosk and the delegates should be able to sign in, collect badges and make payments on-site instead of manual intervention.

5. Standard reports should be immediately made available after the event and be downloadable in the required format. One should be able to even customize the format.

6. Delegates should be able to register from mobiles so that more delegates register for the event hassle-free.

5 Event Management Software Important Features for Marketers

1. Mobile application: as soon as an event is created, mobile-friendly web-based applications should get set-up, hence integrating the event management and mobile application platform. This application should also be assisting the attendees in managing announcements, private agendas, Twitter feeds, appointment schedules and any important information about the event.

2. Marketing automation integration: usually one-third of your expenditure is on events. So, return tracking is critical. Hence, integrating the event management software and the marketing systems is very important which will help the marketers to produce lead, increase sales and follow-up.

3. Lead intelligence: based on the information in the software about the attendees, you should be able to make engagements or produce leads for your product and increase sales and also follow-up. Hence, the software should be able to store profile, engagement data, interest data, and all this combined with the marketing automation system. This will help marketers to generate leads easily.

4. Appointments: if every attendee is engaged more deeply in the event objective, then the event is considered more successful. Hence, the software should be able to make self-scheduled or automatically matched appointments.

5. Personalized event views for attendees: personalization is always preferred. No one wants to be left out. So, the event platform should be such that, the attendees should be able to view their event on their own terms.

Advantages of Event Management Software

There are two main advantages of using a tool for managing your events:

1. Data management: With everything on the tool, it becomes very easy to manage data, assess attendee engagement in the event, download reports and do anything related to event management.

2. Efficiency: Earlier with all the manual work, it was difficult to generate reports and provide it to the marketing team immediately. With the development of software and integration to the marketing system, it is very easy for marketers to get the relevant data immediately and manage their sales, appointments, and engagements. This has improved the efficiency of companies to increase sales.

Cons of Event Management Systems

The introduction of such software have also created small problems for the event managers:

1. Skills update: The managers have to update their knowledge about new software regularly. Due to their tight budgets and schedules, it is really difficult for them to find time to update their skills. So they might have to enrol themselves in educational courses continuously to stay updated.

2. leasing clients: At times, companies hire event managers to organize a perfect event in a very short period of time. The managers might have to employ extra staff, send their staff to different places, and do so many things which are quite a difficult task.

3. Meeting the requirements: A bachelor in event management course or a related field with a certification is a must for event managers. Unlike, other employments, event managers should study a minimum of four years to secure a job as an event manager.

Points to keep in mind while buying Event Management System

Since event software is a must nowadays, one has to keep a few things in mind before buying one.

1. It should be easy to use.
2. It should help in customer support and success.
3. It should be able to resize to turn into a better organizer.
4. Try to buy software which has been most reviewed. If it does not then move on to other options.
5. Check the quality of features available rather than the number of features available. You should be able to use it easily and achieve your goals efficiently. Do not buy software which is overloaded with features.

Event management is a part of every organization - big or small. Event management software is also very necessary for the efficiency of event management. So consider the advantages and disadvantages mentioned above very carefully and also the points before buying such software. All the best for your event management.