Best Heatmap Software

Recently, you must have come across the term heatmap quite frequently. It is making quite a buzz.

A heatmap is a data visualization tool that uses color to represent individual data contained in a matrix. It can be highly effective to represent complex statistical data and make it easy to understand just at a glance.

The practice of heatmaps is not a 21st-century thing. It has its roots from the 19th century, where earlier instead of colored shared, manual gray-scale shading was used to represent data in tables and matrix.

An online heatmap software is nothing but a data analytics software that provides real-time analytics of your data.

It is used across various professions, including researchers, marketers, engineers, doctors, and sociologists. It helps them make complex sets of data understandable and actionable.

The best heatmap tool generally uses a warm-to-cold color spectrum to help visualize the most popular and unpopular section of the website. In short, it shows your website analytics to help you identify which part of the page is getting the most attention.

It is beneficial in understanding your visitor’s behavior.

The benefits of using a heatmap tool are numerous. Some of which include:

Helps Optimize Website Performance

Heatmaps can be highly useful in identifying the performance gap in your website.

It tracks your user’s activity and gives you insight into their behavior. You can then easily determine which part of your website needs retouching to make it more effective.

In fact, heatmaps can be crucial in A/B testing (can use A/B testing Software) as well. It can give you insights into your visitor’s behavior on different versions of your blog posts, landing page, or any other elements.

Easy to Analyze

Another reason why you should consider using heatmap software is that when compared to other tools, a heatmap is more comfortable to analyze.

You need to understand the table, interpret charts, but in case of heat maps, these are intuitive and self-explanatory. It uses color, and so it is more visual.

For instance, the usual heatmap tool uses red and orange colors to indicate the portion where the users interact the most. Whereas, green and blue overlays suggest that those are the unpopular elements of the website.

Thus, it becomes easy to understand heatmap analytics.

Heatmap is a broad term that helps us understand and improve the user experience on the website. There are different types of heatmaps, such as scroll maps, click maps, move maps, and more. Each has its own usage and depending on your goals, you can identify which kind you will actually need to get the most value out of it.

Let’s begin.

1. Scroll Maps

A scroll map is a great way to see how far your visitors are scrolling down a page before they bounce off. It also helps you visualize the sections that they have spent the most time on.

This is important because it gives you useful insights, such as whether your readers are reading your long-form blog posts or not. If they aren’t, it is better off to spend your time experimenting with another type of content.

Furthermore, it helps you understand if your users are actually scrolling down the page to learn about all your products and services or not.

In fact, it lets you know where to place the CTA. That would be at the most ‘hot spot.

2. Click Maps

Click maps can be handy to identify which links, buttons, or images are the most popular. It can be quite useful in detecting some usability flow on your website.

For instance, if users are clicking on an image of the product, there’s a possibility that they are looking for a page with more information on that product. Similarly, if you find people clicking on something that doesn’t link anywhere, you can quickly fix it.

3. Move Maps

Move maps, also known as attention maps, help identify the spots where users have hovered the most with their cursor.

Many users have the habit of moving their cursor to the part where they are currently reading. Thus, it helps you understand which part of the content or page is the most interesting or informative for users.

However, you can’t be sure of its accuracy. This is because most users tend to leave their mouse cursor in one spot regardless of where their eyes are.

Using a website heatmap software can help you answer questions like:

Why are the visitors leaving my site? 

How can I get my visitors to take action? 

A heatmap tool provides useful insights that can help you improve your website functioning.

1. Helps You Create User-friendly Web Design

Redesigning your website is a costly as well as time-consuming task. It doesn’t happen overnight, and learning from your users is particularly important when it comes to designing the website. 

In such cases, a website heatmap software can help UX professionals and graphic designers to know how your user is interacting with various elements of the website, such as color, placement, contrast, and more. 

It will ultimately help drive more conversion on your website.

2. Helps You Provide Better Experiences to Your Visitors

You could be using a website to either sell a product, a service or just provide information to your users. Whatever it may be, the ultimate aim is conversion. For that, you need to know how your users are reacting to your content, messages, and whether it needs any development or not. 

There are certain elements that can act as a distraction to your users. A heatmap tool can help you identify which part is annoying your user, and you can do a quick fix. 

You should always aim at improving your user experience on your website so that they keep re-visiting you.