HubSpot vs Salesforce vs Zoho: An In-Depth Comparison of Top CRMs


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HubSpot vs Salesforce vs Zoho

With over 610 CRMs available in the market, it becomes difficult to pick the right one for your business. If you are looking at the top names, you must have come across HubSpot, Salesforce, and Zoho. 

These three CRMs offer highly-valuable features for all sizes of businesses. However, each Customer Relationship Management has its own set of specialties and drawbacks. 

Choosing one amongst them is yet another challenge for businesses. To make things easier, we’ve reviewed each tool so that you can make informed decisions. 

HubSpot vs Salesforce vs Zoho: A Quick Overview

1. HubSpot CRM

HubSpot CRM is a versatile customer relationship management tool meant for all the departments in your organization, including salespeople, marketers, and customer service teams. It allows you to organize, track, and build better relationships with your customers. For instance, you can manage and respond to all your customer queries from the same tool. 

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2. Salesforce 

Salesforce provides a 360-degree view of your customer interaction. With Salesforce, you can manage customer accounts, track sales leads, monitor marketing campaigns, and provide service post-sale. It helps predict which sales leads are more likely to convert, find the best channel to engage with customers, and personalize the interaction based on their behaviors. 

Salesforce CRM

3. Zoho CRM

Zoho CRM gives real-time reports and insights about your customers. You can conduct sales meetings and presentations, organize webinars, and collaborate with your team, all within your CRM. It has an AI-powered sales assistant that provides advanced deal predictions, intelligent alerts, and suggestions for the best times to contact your leads.

Zoho CRM

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HubSpot vs Salesforce vs Zoho: Detailed Analysis 

Here is a detailed tabular comparison to help you choose the right CRM for your business:

Hubspot logo  Salesforce logo Zoho CRM logo


Pricing Plans

  • Basic: FREE
  • Starter: $50/month
  • Professional: $500/month
  • Enterprise: $1200/month
  • Essentials: $25/month/user
  • Professional: $100/month/user
  • Enterprise: $175/month/user
  • Unlimited: $325/month/user
  • Basic: FREE
  • Standard: $12/month/user
  • Professional: $20/month/user
  • Enterprise: $35/month/user
  • Ultimate: $45/month/user
Number of Users 2-1000+ 2-1000+ 1-1000+



Key Features

  • Deal pipeline
  • Custom reporting
  • Team management
  • Calling, meeting scheduling, and live chat with customers
  • Personalize email sequences
  • Email templates
  • T1:1 video creation
  • Smart send times
  • Track goals
  • Configure products, price, and quote
  • eSignature
  • Recurring revenue tracking
  • Call transcription
  • Predictive lead scoring
  • Lead management
  • Lead assignment and routing
  • Duplicate blocking
  • Web-to-lead capture
  • Mass email
  • Campaign management
  • Email templates
  • Rule-based lead scoring
  • Lead registration
  • Opportunity management
  • Task management
  • Forecasting
  • Customizable reports and dashboards
  • Topics and recommendations
  • Cross-sell and upsell
  • Customer 360 platform
  • Lead management
  • Contact management
  • Deals management
  • Tasks, events, call log, and notes
  • Sales forecasting
  • Email insights
  • Advanced filters
  • Scoring rules
  • Reminders
  • Page customization
  • Custom modules
  • Sandbox
  • Lead conversion prediction
  • Deal closure prediction
  • Data enrichment
  • Best time to contact</span
  • Assignment suggestion
  • Workflow suggestion
  • AI for emails
  • Standard and custom reports
  • Charts and KPIs
  • Custom dashboards
  • Automated lead generation from social media
  • Social interaction with leads
  • Email authentication
  • Team collaboration
Ease of Use 4.4/5 3.9/5 4/5
Platforms Web & Mobile OS Web & Mobile OS Web & Mobile OS



  • 24X7 online support
  • Phone support during business hours
  • Email support
  • Detailed step-by-step guide available
  • Training and consulting services
  • Ebooks and guides
  • Community forum to discuss topics
  • Developer documentation
  • Examples of how real customers use HubSpot
  • Knowledgebase
  • Business hours (call)
  • Customer support via community, interactive webinars, events, and guided journeys
  • Strategic and technical guidance from Salesforce experts
  • One-on-one coaches
  • Admin assistance
  • Webinars to get help from experts
  • Q&A sessions during office hours
  • Knowledgebase
  • 24X7 online support
  • Phone support during business hours
  • Detailed step-by-step guide available
  • Getting started guides
  • User community to discuss topics
  • Comprehensive FAQ section
  • Webinars to get assistance from experts
  • Pre-recorded videos
  • Solution guides
  • Self-service portals

Best for (Small/Medium/Large Enterprises)

Small and medium enterprises benefit the most from HubSpot CRM Can be used by businesses of all sizes. Serves companies of all sizes. You can also create your own version of Zoho CRM
Mobile App Availability Android & iOS Android & iOS Android & iOS



  • In-Person
  • Online
  • Live
  • Webinars
  • Documentation
  • In-Person
  • Online
  • Live
  • Webinars
  • Documentation
  • In-Person
  • Online
  • Live
  • Webinars
  • Documentation


Automation Capabilities

  • Email sequences
  • Task automation
  • Predictive lead scoring
  • Contact management
  • Customer insights
  • Workflows and approval processes
  • Sales and marketing campaigns
  • Manage prospect interactions
  • Lead management
  • Email campaigns
  • Synchronize Google Calendar
  • Lead nurturing
  • Event management
  • Survey campaigns
  • Marketing analysis
  • Webforms



  • Messengers
  • Slack
  • Stripe
  • G Suite
  • Outlook
  • Outlook
  • Google Apps
  • Lightning Sync
  • Web services API
  • Zoom
  • Amazon Connect
  • Slack
  • Zapier
  • Trello
  • Google Apps
  • Mailchimp
  • Zendesk
  • PayPal
  • Quickbooks
  • FedEx


What’s Best

  • The basic version is completely free
  • Offers live chat support to all users
  • Tracks customer interaction automatically
  • Allows you to customize everything, from dashboards to reports
  • It is natively connected with other HubSpot tools, allowing a smooth transition of leads from marketing and sales to your funnel
  • Has a huge range of reporting widgets that enables you to view your company’s performance from different perspectives
  • Allows you to build your own app or portal for customer and partner communication using the Lightning platform
  • Supports complex business operations with automated workflows
  • Lets you manage multiple sales and customer service teams
  • Has features to support each stage of the buyer journey
  • Highly customizable
  • Highly customizable reports and dashboard
  • Supports all the elements of customer interaction
  • Workflow tools to address marketing, customer service, inventory, and human resources needs
  • Tracks webinar interaction and conversion
  • Easy to find relevant information
  • Has an API that allows you to create custom application integrations
  • Self-service portals
  • Much affordable than other two CRMs on the list
  • Releases new features and updates regularly
  • Supports more integrations than Salesforce and HubSpot


What can be Improved

  • The CRM could be a little more advanced to handle complex sales processes
  • Doesn’t offer much depth in reporting tools as compared to other CRMs on this list
  • The contracts are not flexible. There are no early cancellations or refunds
  • User needs coding knowledge to modify email templates
  • A/B testing is available only on higher packages
  • You have to pay an additional amount for technical assistance
  • To use additional tools and features, you need to pay an extra cost
  • No control over system upgrades and planned downtimes
  • A little expensive, especially when you want to use all the features (that come at an additional cost)
  • Many users complain that it is difficult to reach support agents
  • CRM pages don’t load quickly
  • Tutorials are not much effective
  • You might need the help of Zoho advisors during implementation
  • Doesn’t work when offline
  • Help videos are too technical
  • It automatically marks appointments as closed when the date arrives
  • Customer support is not fast
  • No individual email tracking

Summing It Up

The right CRM for your business depends on your requirements and budget. Zoho is pocket-friendly and offers tons of features. For small businesses, Hubspot is also a good choice. Salesforce is ideal for large enterprises with complex sales processes.

Have you used any of the CRMs mentioned above? How was your experience with it? Let us know in the comments.

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