With over 610 CRMs available in the market, it becomes difficult to pick the right one for your business. If you are looking at the top names, you must have come across HubSpot, Salesforce, and Zoho.
These three CRMs offer highly-valuable features for all sizes of businesses. However, each Customer Relationship Management has its own set of specialties and drawbacks.
Choosing one amongst them is yet another challenge for businesses. To make things easier, we’ve reviewed each tool so that you can make informed decisions.
HubSpot vs Salesforce vs Zoho: A Quick Overview
1. HubSpot CRM
HubSpot CRM is a versatile customer relationship management tool meant for all the departments in your organization, including salespeople, marketers, and customer service teams. It allows you to organize, track, and build better relationships with your customers. For instance, you can manage and respond to all your customer queries from the same tool.
2. Salesforce
Salesforceprovides a 360-degree view of your customer interaction. With Salesforce, you can manage customer accounts, track sales leads, monitor marketing campaigns, and provide service post-sale. It helps predict which sales leads are more likely to convert, find the best channel to engage with customers, and personalize the interaction based on their behaviors.
3. Zoho CRM
Zoho CRM gives real-time reports and insights about your customers. You can conduct sales meetings and presentations, organize webinars, and collaborate with your team, all within your CRM. It has an AI-powered sales assistant that provides advanced deal predictions, intelligent alerts, and suggestions for the best times to contact your leads.
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HubSpot vs Salesforce vs Zoho: Detailed Analysis
Here is a detailed tabular comparison to help you choose the right CRM for your business:
Pricing Plans
Basic: FREE
Starter: $50/month
Professional: $500/month
Enterprise: $1200/month
Essentials: $25/month/user
Professional: $100/month/user
Enterprise: $175/month/user
Unlimited: $325/month/user
Basic: FREE
Standard: $12/month/user
Professional: $20/month/user
Enterprise: $35/month/user
Ultimate: $45/month/user
Number of Users
2-1000+
2-1000+
1-1000+
Key Features
Deal pipeline
Custom reporting
Team management
Calling, meeting scheduling, and live chat with customers
Personalize email sequences
Email templates
T1:1 video creation
Smart send times
Track goals
Configure products, price, and quote
eSignature
Recurring revenue tracking
Call transcription
Predictive lead scoring
Lead management
Lead assignment and routing
Duplicate blocking
Web-to-lead capture
Mass email
Campaign management
Email templates
Rule-based lead scoring
Lead registration
Opportunity management
Task management
Forecasting
Customizable reports and dashboards
Topics and recommendations
Cross-sell and upsell
Customer 360 platform
Lead management
Contact management
Deals management
Tasks, events, call log, and notes
Sales forecasting
Email insights
Advanced filters
Scoring rules
Reminders
Page customization
Custom modules
Sandbox
Lead conversion prediction
Deal closure prediction
Data enrichment
Best time to contact</span
Assignment suggestion
Workflow suggestion
AI for emails
Standard and custom reports
Charts and KPIs
Custom dashboards
Automated lead generation from social media
Social interaction with leads
Email authentication
Team collaboration
Ease of Use
4.4/5
3.9/5
4/5
Platforms
Web & Mobile OS
Web & Mobile OS
Web & Mobile OS
Support
24X7 online support
Phone support during business hours
Email support
Detailed step-by-step guide available
Training and consulting services
Ebooks and guides
Community forum to discuss topics
Developer documentation
Examples of how real customers use HubSpot
Knowledgebase
Business hours (call)
Customer support via community, interactive webinars, events, and guided journeys
Strategic and technical guidance from Salesforce experts
One-on-one coaches
Admin assistance
Webinars to get help from experts
Q&A sessions during office hours
Knowledgebase
24X7 online support
Phone support during business hours
Detailed step-by-step guide available
Getting started guides
User community to discuss topics
Comprehensive FAQ section
Webinars to get assistance from experts
Pre-recorded videos
Solution guides
Self-service portals
Best for (Small/Medium/Large Enterprises)
Small and medium enterprises benefit the most from HubSpot CRM
Can be used by businesses of all sizes.
Serves companies of all sizes. You can also create your own version of Zoho CRM
Mobile App Availability
Android & iOS
Android & iOS
Android & iOS
Training
In-Person
Online
Live
Webinars
Documentation
In-Person
Online
Live
Webinars
Documentation
In-Person
Online
Live
Webinars
Documentation
Automation Capabilities
Email sequences
Task automation
Predictive lead scoring
Contact management
Customer insights
Workflows and approval processes
Sales and marketing campaigns
Manage prospect interactions
Lead management
Email campaigns
Synchronize Google Calendar
Lead nurturing
Event management
Survey campaigns
Marketing analysis
Webforms
Integrations
Messengers
Slack
Stripe
G Suite
Outlook
Outlook
Google Apps
Lightning Sync
Web services API
Zoom
Amazon Connect
Slack
Zapier
Trello
Google Apps
Mailchimp
Zendesk
PayPal
Quickbooks
FedEx
What’s Best
The basic version is completely free
Offers live chat support to all users
Tracks customer interaction automatically
Allows you to customize everything, from dashboards to reports
It is natively connected with other HubSpot tools, allowing a smooth transition of leads from marketing and sales to your funnel
Has a huge range of reporting widgets that enables you to view your company’s performance from different perspectives
Allows you to build your own app or portal for customer and partner communication using the Lightning platform
Supports complex business operations with automated workflows
Lets you manage multiple sales and customer service teams
Has features to support each stage of the buyer journey
Highly customizable
Highly customizable reports and dashboard
Supports all the elements of customer interaction
Workflow tools to address marketing, customer service, inventory, and human resources needs
Tracks webinar interaction and conversion
Easy to find relevant information
Has an API that allows you to create custom application integrations
Self-service portals
Much affordable than other two CRMs on the list
Releases new features and updates regularly
Supports more integrations than Salesforce and HubSpot
What can be Improved
The CRM could be a little more advanced to handle complex sales processes
Doesn’t offer much depth in reporting tools as compared to other CRMs on this list
The contracts are not flexible. There are no early cancellations or refunds
User needs coding knowledge to modify email templates
A/B testing is available only on higher packages
You have to pay an additional amount for technical assistance
To use additional tools and features, you need to pay an extra cost
No control over system upgrades and planned downtimes
A little expensive, especially when you want to use all the features (that come at an additional cost)
Many users complain that it is difficult to reach support agents
CRM pages don’t load quickly
Tutorials are not much effective
You might need the help of Zoho advisors during implementation
Doesn’t work when offline
Help videos are too technical
It automatically marks appointments as closed when the date arrives
Customer support is not fast
No individual email tracking
Summing It Up
The right CRM for your business depends on your requirements and budget. Zoho is pocket-friendly and offers tons of features. For small businesses, Hubspot is also a good choice. Salesforce is ideal for large enterprises with complex sales processes.
Have you used any of the CRMs mentioned above? How was your experience with it? Let us know in the comments.
Kiran Bajpai is Marketing Associate at SoftwareSuggest. Her expertise lies in Software Analysis. She can never get bored of reading books, especially those related to History and Politics.
