Growing businesses require a good Lead Management System; one that is capable of not just managing the leads, but one that is able to integrate sales and marketing together. Even businesses that look very comparable may implement their lead management differently, because their processes and needs may differ. The definition of Lead Management means “Complete process of tracking and managing sales leads (prospective customers) from a generation of leads to their conversion into sales and long-term relationships”.

The aim of every lead management software is to combine sales and marketing efforts to unite to a common goal – Increase Sales. Evidently, it is imperative that business software investment has held a key impact on the gross domestic product of the USA.

Although the definition as such makes it look simple; in truth, lead management is complex, especially when the numbers are large.

 List of top 10 Lead Management System Globally:

1.  Freshsales
   

Started in 2010, Freshsales brings together the growing suite of business software. Freshsales is a full-fledged CRM & Lead Management Software made for agile sales teams, packed with features such as integrated email, user behaviour tracking, deal management, reporting and more. The highlighted features are activity tracking, lead capture, lead distribution, pipeline management, source tracking, lead segmentation and lead scoring. The software is free for small businesses for limited use. As the business grows, you can upgrade to any of the three packages available depending on your needs. The basic package is called “Blossom” which is priced at 12$ per user per month. Freshsales also provides a free trial which is valid for 30 days.

2. AmoCRM

amoCRM is a dashboard oriented & integrations designed software set to help you generate business productively. It strengthens your connections to give you more happy and loyal customers – supporting you right from the moment when your proposals first touch leads, throughout the marketing and sales determinations that support them, all the way to conversion and beyond. amoCRM takes care of every aspect of the sales progression with website notifications, email, voice calling, live chat and more. Features of amoCRM include activity tracking, lead capture, lead distribution, lead scoring, pipeline management, prospecting tools and source tracking. 24/7 support is available along with a free trial.

3. Salesmate

Want to close deals quickly and without any hurdles? Salesmate is the right choice. The easy to use interface and automated workflows let your sales team focus on the right deals at the right time. Never miss a beat and start closing more deals. Salesmate features include activity management, appointment management, contact history, contact import and export, customer pipeline, email marketing, lead management, prospecting tools, and shared contacts. Online support is available. Pricing starts at around 12 dollars per month per user.

4. Marketo

Marketo helps right from acquisition to advocacy. It helps drive measurable and correct results through features such as lead management, email marketing, consumer marketing, customer base marketing and mobile marketing. Recognized by industries such as Gartner, Forrester and Sirius Decision, Marketo helps you to transform your digital marketing with constant product invention with the help of a robust partner ecosystem.

5. Bpm’online marketing

Bpm’online sales is a cloud CRM that drives efficient sales processes and enables to take control over a complete customer journey – from lead generation to repeat sales. There are various out-of-the-box processes that will help you through the most effective actions to make the most of your sales pipeline and minimizes chances of errors and boosts the results. The interface makes sure irrespective of what device you use, be it a phone, tablet or laptop, that the user has a consistent experience and a social interface. Founded in the UK in 2002, some features include activity tracking, campaign management, lead capture, distribution, scoring, and segmentation. Price starts at around 25 dollars per month per user after the free trial expires.

6. Zoho CRM

Zoho CRM, a product of Zoho Corporation, empowers small to large-sized organizations with a complete set of customer-server relationship lifecycle management solution. The solution helps in managing organization-wide Sales, Marketing, Customer Support & Service and Product Inventory Management in a single system. This over-a-decade old business gives free trials post which it costs 12 dollars per month per user.

7. Prosperworks

ProsperWorks is an easy-to-use, user-friendly lead management CRM designed to help every salesperson excel at their job. It was probably the first lead management system that offered an uncomplicated solution. By integrating already using tools and automation, ProperWorks does prosper in helping you sell more and faster. Price starts at 19 dollars per month per user.

8. Act-On

Act-On’s marketing solution helps you to maintain meaningful relationships with your audience by giving you the tools to deliver the right messages to the right people, at the correct time. Trusted by institutes and business such as Volvo, New York University, Avery Dennison and more, Act-On help you to Act On the right moment- by using the B2B marketing automation which predicts and delivers the message through machine learning.

9. Pardot

Pardot enables intelligent analytics is supercharged with the B2B Marketing analytics app which can be downloaded from any device- phone, tablet or laptop. This helps you to analyze the statistics on-the-go. It, therefore, helps to connect faster and from anywhere. Pardot helps you to generate more leads and move them quickly through the pipeline. The software to engages the customers with the personalized campaign which can help them to understand each step from start to close.

10. Infusionsoft

Having too many tools creates confusion and chaos especially for early-stage businesses. This 3-year-old company helps in improving the efficiency of your sales teams. It reduces the redundant sales activities by combining it with a robust marketing and e-commerce strategy. Infusionsoft will help you sell more by automating sales workflow and nurturing leads until they are ready to buy. The pricing range starts at 99 dollars per month.  With Infusionsoft, you can control automation to foster leads, generate behaviour-based communications, rationalise workflow thereby saving you the time required to create a more consistent, timely system for managing your sales and marketing processes.

Conclusion

Thus, make sure the individual business system you go with maps out all the features you would need. Otherwise, you might find yourself running in circles, disappointed, falling short of one feature or the other. Choose the best solution which fits well with your requirements and needs.

Nilam Oswal

Nilam Oswal is a Content Marketing Head and Brand Strategiest at SoftwareSuggest. When she’s not hard at work, she can be found wandering, reading, and just generally having a good time in life.