Nowadays, more and more retailers are moving to online stores because being online is a befitting way to market or sell in this digital age. Internet selling has become the cornerstone for businesses with no signs of slowing down. Besides, taking the company online helps reach a larger customer base.

Well, if you are a small seller who does not have the budget to pay developers to have a website like other large sellers and yet want to stand out from the crowd, do not worry. 

What are WordPress Ecommerce Themes?

A WordPress ecommerce theme is an ecommerce store design that is pre-built and installed by brands on their ecommerce sites to deliver excellent user experience for their consumers.

What to Look for in WordPress Ecommerce Themes?

There are free WordPress ecommerce themes, but it is best to focus on the themes your business needs the most.

An ecommerce platform and WordPress will have their individual features. So, it is better for you to look for themes and WordPress ecommerce templates that WordPress and your ecommerce platform don’t cover. 

Let’s focus on some of the most crucial features of WordPress ecommerce themes.

1. Platform Integration

   WordPress ecommerce platforms like Shopify, WooCommerce, and BigCommerce offer online shopping users ecommerce-related features. Some prominent ones include checkout pages, payment gateways, and several others.

2. Excellent Design

   First impressions are mostly the last ones. And in the case of ecommerce website templates WordPress, it is true. 

   With a design that speaks to the users, you can make the finest first impression on your visitors. Utilize tools to entice your target audience to explore more of your website, prioritizing their choices.

3. Seamless Navigation

   The way you want search engines to get to your website seamlessly, users want similar online selling and purchasing experience. 

   Go for the best ecommerce WordPress theme that offers easy navigation. Your online store navigation should ideally correspond to your inventory classification scheme. People will be unwilling to purchase in your store if it’s challenging to navigate.

4. Better Loading Time

   Would you like it if the website you are looking for takes two minutes to load? You would leave right away. 

   The WordPress ecommerce themes free must have a fast loading time. The loading time must improve if you want to witness an improved conversion rate. 53% fewer people view pages with three seconds or longer loading times.

5. Social Sharing Tools 

   Social media is the latest buzz in town! If you are a hit on social media, you’ll be popular. 

   Look for ecommerce website templates and WordPress that offer social follow and social sharing buttons. Ensure to allow customers to post content from your store to social media channels. With such a tactic, you can generate conversion about your products.

What are the Benefits of WordPress Ecommerce Themes?

There are countless benefits of WordPress ecommerce themes. Let’s take a look at some of the most crucial ones. 

1. Excellent Security

   The e-commerce website, in contrast to the other websites, requires a comprehensive security solution. Online retailers hold sensitive information like customer payment information and login passwords. Insecure e-commerce websites can destroy your brand’s confidence and reputation with customers.

   Your e-commerce website can benefit from a strong security solution with WordPress. You can maintain the security of user data and offer the greatest user experience by utilizing WordPress CMS to its full potential.

2. Customized Solutions

   A sidebar full of content widgets, a blog template, and a large header with navigation would be present on a typical WordPress e-commerce website.

   WordPress is an easy-to-use developer platform, and developing an ecommerce website is uncomplicated, allowing you to create a one-of-a-kind design that precisely meets your requirements. It offers better options for customizing the layout, appearance, and design.

   Additionally, widgets for WordPress e-commerce are configurable. You will increase your chances of turning website visitors into customers by creating a stylish, personalized shopping cart widget.

   Your e-commerce website can be configured to display shopping carts, categories, groups, pricing ranges, newest products, product specials, contributions, and other parts.

3. Cost-Effective

   You can establish and improve your online business presence for your small or large-sized store with WordPress. It is free to use and open-source that can help you set up your e-commerce store.

   The WordPress features are easy to use, and finding web professionals working with WordPress isn’t difficult. There will be times when prioritizing your core business will seem more crucial. 

   And for times as such, you can transfer your online store activities to a skilled e-commerce website developer.

4. Easy to Use

   WordPress effectively manages e-commerce website content that businesses create. Businesses can use it to add designs, build websites, and edit and update content. There’s no challenge in uploading a post. All you need to do is click ‘new post’ and enter the content into a box. Moreover, editing existing content is similarly an easy process.

   For beginners, developing an e-commerce store through WordPress is the easiest way to run a shop. There’s no need to build your own store from scratch. Moreover, you will not be limited to having an externally hosted store.

5. Exceptional Ecommerce Themes

   Themes are crucial to controlling the ecommerce website’s layout, sidebar, location, style, and others. Visually enticing themes will appeal to visitors better than regular ones. So, ensure to pay keen attention while selecting the most appropriate theme. 

   The WordPress themes have features for an ecommerce website that provides numerous customization options, a user-friendly interface, and fully responsive designs.

Top 20 eCommerce WordPress Themes

1. Shopkeeper

This WordPress theme strikes a beautiful blend of simplicity and bold design. With a full-screen in-your-face slider home page, Shopkeeper is a perfect choice to wow your customers. If an in-your-face slider is not what you want, you can opt for any of the ten home page layouts it offers.

Shopkeeper comes integrated with an ecommerce platform (WooCommerce plug-in), thus, making your ecommerce site easily navigable and responsive.

Features

• It offers numerous customization options.
• It integrates with third-party plugins.
• It offers incredible speed results.
• It offers unlimited header style combinations.

Pros

• It is easy to use.
• It is translation-ready and responsive.
• It offers exceptional portfolio functionality.
• It is impeccable on all devices.

Cons

• It does not offer various demos.
• It does not have many categories.
• It does not provide user satisfaction.

Pricing

The regular license pricing is $59. 

2. Divi

To stay abreast of the fierce competition in today’s market, you need an ecommerce website that displays a functional storefront and a stunning design to enhance the customer experience. 

Divi is the most popular ecommerce WordPress theme that can create a gorgeous-looking online store for you. Its drag-and-drop page builder lets you try various options while designing the layout. You can leverage its pre-built layouts, including ecommerce storefronts, homepages, portfolios, and more.

Features

• It has pre-built layouts.
• It has more than 200 elements.
• It helps to organize products with the Divi shop module.
• It offers email opt-in provider support.

Pros

• It offers a simple text editor.
• It provides a user friendly builder.
• It is easy to install.
• It has excellent templates.

Cons 

• It has a slow load time.
• Its interactivity with other tools is complicated.
• It is not intuitive.

Pricing

• The pricing of yearly access is $89.
• The pricing of lifetime access with one-time access is $249.

3. Halena

Halena, a modern ecommerce theme, works well if you have products that can be displayed with a minimalist design approach. A clean minimal ecommerce WordPress theme design gives enough room for your products to breathe on the page. Furthermore, it ensures that you quickly load your website. 

For business owners with unique or great-looking products, Halena is the best ecommerce theme to showcase their unique items.

Features 

• It offers a personalized product lightbox.
• It provides category grid variations.
• It has cookie-based newsletter popups.
• It offers a single product 360-degree image.

Pros

• It offers great custom font support.
• It offers countless product layout styles.
• It provides a one-click demo import.
• It offers a quick product view.

Cons

• It has compatibility errors.
• The customer service is average.
• The extended version is expensive.

Pricing

• The regular license pricing is $49.
• The extended version pricing is $2950.

4. Artemis

Artemis, a multipurpose ecommerce WordPress theme, gives your website a professional appeal, thus, making the customers trust and rely on your products.

Artemis provides myriad online shop demos, each with a classic and stylish appearance. Moreover, it lets you upload product videos and a traditional photo gallery to give your visitors a different way of checking your offerings.

Everything you create with the ecommerce features of Artemis is mobile-friendly.

Features

• It has a creative and clean layout.
• It offers support for a video gallery.
• It has a slider revolution to add sliders.
• It offers more than a hundred layered PSD files.

Pros

• It is highly customizable.
• It offers high-tech customer support.
• It has a changeable full-screen background.
• It has various layout styles for blog pages.

Cons

• The translations are not always accurate.
• It is not Gutenberg-optimized.
• Its loading time is average.

Pricing

• The pricing of the regular license is $59.
• The pricing of an extended license is $3550.

5. XStore

This ecommerce WordPress theme is intuitive and elegant in design. Adorned with various tools, pages, and settings, XStore helps you in creating a professional-looking online store. With 80+ pre-built ecommerce designs, it is suitable for creating all online stores, agencies, business, holiday, and blog sites.

Its drag-and-drop layout builder allows you to reposition elements however you like and customize the page’s look. 

Features

• It offers a unique header builder.
• It has numerous premium bundled plugins.
• It provides a variation gallery and swatches.
• It has a powerful admin panel.

Pros

• It is easy to set up.
• It offers numerous configuration options.
• It comes with RTL support.
• It offers flexible designs.

Cons

• It does not have many templates.
• The theme panel of Xstore is in the backend.
• It does not have an integrated translation panel.

Pricing

• The pricing of a regular license is $39.
• The pricing of an extended license is $999.

6. Woodmart

At first glance, Woodmart appears to be a WordPress theme developed specifically for wood-related stores. But this isn’t true. Woodmart is a versatile WooCommerce WordPress theme that has a fairly universal design. 

You can even replace every individual element of the design, right from the header to the footer. In addition, it enables you to set up a custom cookie with excellent typography. 

Features

• It has a theme control panel.
• It is SEO optimized.
• It has a drag & drop header building tool.
• It offers various page layouts.

Pros

• It offers continuous updates.
• It has excellent customer support.
• It helps with third-party assets.
• It provides quality assurance.

Cons

• It offers no help for customizing sites.
• The loading speed is average.
• The theme is only available for six months.

Pricing

• The regular license is $59, and the extended license is $3999.

7. Storefront

This is the official ecommerce WordPress theme on our list. It functions with the WooCommerce plug-in seamlessly.

Though Storefront features a basic design, it has got commendable typography. Again, you do not get much in terms of customization with Storefront. But what you get is enough to have your ecommerce store run on WordPress. It helps create an optimized theme that won’t crash for your store.

Features

• Lightweight ecommerce WordPress theme.
• It has a responsive design.
• It offers seamless integration.
• It provides a clean and simple design.

Pros

• It is free to download.
• It is simple to install.
• It is easy to use.
• It processes ecommerce orders.

Cons

• It is dependent on other plugins.
• You need to purchase various add-ons.
• It has limited styling options.

Pricing

• The starting price is $9.95/month.

8. TheGem

Being an ecommerce store owner, you would definitely know that sales depend not only on product photography but also on the design of your website. TheGem understands this completely and provides you with a multipurpose solution.

Along with its full-design integration with WooCommerce, TheGem has several pre-built layouts. Its Visual Composer plug-in empowers you to create any layout to match your requirements. 

Features

• It supports numerous creative website demos.
• It lets you create online portfolios.
• It offers codes optimized for speed.
• It offers online documentation and video tutorial.

Pros

• It has detailed theme options.
• It has an intuitive demo content importer tool
• It has a helpful connection to premium plugins. 
• It offers good value for money.

Cons

• It has much competition from other multipurpose themes.
• It lacks WordPress customizer support.

Pricing

• The regular pricing of the Gem is $59, and the extended version is available for $2900.

9. eCommerce Gem

As the name suggests, eCommerce Gem is a multipurpose WordPress theme suitable for building eCommerce sites of any store type – be it books, smartphones, bags, medicals, jewellery, construction materials, clothing, cosmetics, and all types of online shops.

While letting you easily create a highly responsive and accommodating online marketplace, eCommerce Gem allows you to add a distinctive flavour to your website with various customization options.

Features

• It has a smooth integration.
• It offers product search with category selection.
• It provides a call to action.
• It offers numerous sections on the front page. 

Pros

• It offers a responsive layout.
• It offers easy customization.
• It is SEO-friendly.
• It offers a free version demo.

Cons

• All plugins don’t integrate well together.
• The customer service is average.

Pricing

• The pricing plans aren’t available. Please connect with the vendor.

10. Merchandiser

If you want a simple website with streamlined operations, Merchandiser is the best eCommerce WordPress theme for you on this list. Powered by WooCommerce, it comes bundled with a Visual Composer plug-in, thus, enabling you to build different pages with its drag-and-drop interface.

In addition, the merchandiser lets you utilize its pre-built layouts tweaked directly from the Customizer. You can also access various design options to create a feature-rich and navigable website, such as handpicked Google Fonts, headers, menus, and more. 

Features

• It offers different catalogue options.
• It offers image galleries for products.
• It has a widget search bar.
• It has off-canvas options.

Pros

• It has an easy installation process.
• It has a simple and minimalist design.
• It offers multiple plug-in supports.
• It has the best Woocommerce features like business reports, tax calculations, and stock management.

Cons

• It does not have numerous settings and features.
• It is only a good option for product showcases and ecommerce websites.

Pricing

• The pricing plan license begins at $59.

11. Astra

Astra is among the best ecommerce theme for WordPress free. It is customizable and compatible with many page builders like Visual Composer, Beaver Builder, and Elementor Page Builder.

It offers multiple ecommerce templates that cater to countless marketing niches. It also has many custom widgets and add-ons to add more features to your website. Astra is sure to give your website the versatility it needs. 

Features 

• It is a lightweight theme.
• It allows you to develop a multilingual website.
• You can translate in any language with .mo and .po files.
• It has self-hosted Google fonts.

Pros

• It has super-fast performance.
• It is optimized for performance and speed.
• It has Gutenberg support,
• It has optimized code.

Cons

• It is not for beginners.
• The most amazing features aren’t available in the free version.
• It has average customer support.

Pricing

• It has a free version.
• The basic plan starts at $59/per year. 

12. Botiga

Botiga is among the WordPress ecommerce themes free, one of the best choices for beginners. It has built-in WordPress widgets and essential customization features to help your store run in no time. 

Once the visitors come to your store, they can use the big header image to showcase sales announcements and promotions.  

Botiga is suitable for corporations, agencies, and ecommerce stores due to its multiple-section homepage.

Features

• It has a multiple-section homepage.
• It supports unlimited colour options.
• It supports major WordPress plugins.
• It has free access to a selection of Google fonts.

Pros

• It is SEO-friendly.
• It is affordable.
• It is easy to use.
• It is responsive to HTML5.

Cons

• It has limited customization options.
• It offers average customer support.
• It has multiple issues while loading.

Pricing

• It has a free version.
• The premium version is available for $59/per year.

13. Rife Free

Rife Free is among the best theme for an ecommerce website for fashion and design stores. It is compatible with WooCommerce and offers an excellent base for customization.

With the live preview feature in Rife Free, you can see the changes you make to your website in real-time. You can also schedule changes for future releases and organize new product launches easily.

Features 

• It has seven ready-to-use demo layouts.
• It is a multipurpose WordPress theme.
• It offers numerous visual elements.
• It has a great writing effect.

Pros

• It is mobile-friendly.
• It is a bricks gallery for photographers.
• It is RTL and translation ready.
• It has post-grid options.

Cons

• It has bug issues.
• It doesn’t have a classic menu functionality.
• The work process is not seamless.

Pricing 

• It has a free version.
• The pricing starts at $39.

14. SparkleStore

SparkleStore is among the WordPress ecommerce themes free that you can fully integrate with the WooCommerce plugin. It’ll help turn a website into an online store. 

It has friendly live customisable options and is best suited for commercial endeavours of every kind. SparkleStore is also compatible with various multilingual plugins that help serve a varied range of audiences. It also offers child-theme support. 

Features

• It offers a drop-and-drag page builder.
• It is professionally well-coded.
• It provides a full-user guide document.
• It has multiple header styles.

Pros

• It offers excellent RTL support.
• It is SEO optimized.
• It is translation ready and multilingual.
• It is responsive and retina ready.

Cons 

• It has average customer support.
• It is not as seamless as the demo version.
• It has a slow loading time.

Pricing

• It has a free version.
• The premium version is available for a $39 license. 

15. Ocean WP

Ocean WP is a WordPress ecommerce template suitable for any business niche. It is a great asset to online shops as it is WooCommerce-ready and compatible with eight different page builders. 

Ocean WP is the right choice to engage customers and enhance their buying journey. Customers’ buying journey becomes seamless with features like a floating add-to-cart bar. 

Features 

• It has additional WooCommerce and header features.
• It has social product sharing.
• It has typography settings and colours. 
• It has unlimited modal windows and forms.

Pros 

• It is SEO optimized.
• It is RTL and translation ready.
• It is compatible with both smartphones and tablets.
• It is responsive and fast.

Cons 

• It has dated demo sites.
• It has poorly structured options panels.
• It has countless advertisements in the free version.

Pricing

• It has a free version.
• The starting price is a $39 license.

16. Sydney 

Sydney is among the best ecommerce WordPress theme that caters to the need of any ecommerce website. It allows access to multiple Google fonts and provides plenty of customization options.

The WordPress theme has a theme options panel that helps you change your website’s appearance by modifying the theme colours and layouts. It is fully compatible with Elementor and helps create engaging front pages.

Features 

• It has various social media features, like social icons.
• It has access to layout control, stick navigation, full control, etc.
• It has pre-built sections.
• It has extended blog modules.

Pros 

• It is lightweight.
• It is optimized for search engines. 
• It is user friendly.
• It has countless customization options.

Cons

• It has a limited free version.
• It does not work well with all plug-ins.
• The premium version is slightly costlier than the others.

Pricing

• It has a free version.
• The starting price is $69/per year.

17. Woostify

Woostify is among the best WordPress ecommerce themes and has numerous plugins. It has multi-vendor plugins that make this WordPress theme an ideal solution. 

Woostify has a modular architecture that disables modules that will help you improve your site’s speed. It is a powerful theme that allows you to build online stores to boost sales and increase conversion.

Features

• Elementor page builder plugin is compatible.
• It is multi-vendor compatible.
• It has a smart product filter.
• It has a responsive mega menu.

Pros 

• It is lightweight.
• It is fast.
• It is retina ready.
• It is RTL and translation ready.

Cons

• It supports manual scalability.
• It has average customer support.
• It is challenging for beginners.

Pricing

• It has a free version.
• The starting price is $49/year.

18. StoreShip

StoreShip is among the WordPress ecommerce themes built for numerous industries like online food stores, furniture and fashion clothing. Using StoreShip, you can live to edit your content and see the changes taking place when you edit them. 

Users can customize their stores in real-time with the StoreShip WordPress theme. It also offers a theme options panel that shows a secure payment badge. It assures that the transactions are safe and secure.

Features 

• It offers a one-click demo import.
• It has multi-purpose features.
• It offers cross-browser support.
• It has amazing widgets. 

Pros

• It is fully responsive.
• It is mobile-friendly.
• It is compatible with Gutenberg.
• It is retina-ready.

Cons

• It offers average customer support.
• It has compatibility errors.
• The import demo files have bugs.

Pricing

• It has a free version.
• The pricing starts at $59/license.

19. Shopping Cart

ShoppingCart is among the best ecommerce themes for WordPress free that fits any business niche. It can be personalized to develop an amazing website. 

Though this WordPress theme is designed for shopping, you can also use it for blogs and business websites. Many social icons on Shopping Cart can assist you in spreading the word about your products on the best social media platforms.

Features

• It has various social and navigation menus.
• It has social icons that support social media features.
• It has a large variety of widgets.
• It has logo display options.

Pros

• It is a simple and responsive theme.
• It is 100% translation ready.
• It is fully customizable.
• It is easy to use.

Cons

• It is only compatible with the Gutenberg blog editor.
• The site always glitches.
• It has security concerns.

Pricing

• It has a free version.
• The starting price is $59/year.

20. Zigcy Lite

Zigcy Lite is one of the best ecommerce WordPress themes suitable for building any ecommerce store. It has a customizer feature that previews your site as it makes real-time changes.

Zigcy Lite is one of the best themes for ecommerce websites that allows built-in demos that you can import with just a single click. 

Features

• It has five built-in demos.
• It has call-to-action buttons.
• It has a live WordPress customizer.
• It has compatible with Woocommerce.

Pros

• It has a responsive theme.
• It is lightweight.
• It is a simple and highly intuitive system.
• It is SEO optimized.

Cons

• It is not for beginners.
• The loading time is slow.
• It requires plenty of plugins. 

Pricing

• It has a free version.
• The starting price is $50/license. 

Final Words

This is our list of the twenty best eCommerce WordPress themes. You can select any of them and equip yourself with a quality website. Each of them has something that makes it stand out from the rest. So, review them carefully and decide which theme fits the needs of your eCommerce website.