Best Lead Generation Software in 2023 for Business
Best names included in the list of lead generation software are Pipedrive, HubSpot Marketing, intercom, LeadFuze, Agile CRM, OptiMonk, and Novocall. The lead generation platform helps in the proper identification, filtration, and conversion of the leads.
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List of 20 Best Lead Generation Software
Category Champions | 2023
All-in-one marketing platform for less than $1
EngageBay is a simple, powerful, all-in-one marketing, sales and service automation software with free CRM for startups and growing businesses. EngageBay helps you automate your marketing, sales and support by combining lead generation, email marketing, marketing automation, CRM & social media engagement, helpdesk, and ticketing. Read EngageBay Reviews
Starting Price: Available on Request
Recent Review
"Its okay to use" - Vishal singh
Category Champions | 2023
A smarter way to manage your database.
HubSpot lead management tool helps business keep complete eye on each and every leads and touchpoint with those leads to track the lead status. Hubspots lead scoring system helps sales team reduce the time time and efforts in filtering out the hot leads. Read HubSpot Reviews
Starting Price: Starting Price: $45 Per Month
Recent Review
"All in One Marketing Automation Tool" - Chandan
NetHunt is a powerful CRM platform, especially useful for small and medium-sized businesses, as well as sales and marketing teams who rely on Gmail and other Google Workspace apps every day. Read NetHunt CRM Reviews
Starting Price: Starting Price: $30 User/Month
Recent Review
"Best CRM Integration I Have Ever Used" - Syed Farham
Emergents | 2023
Boost your marketing with interactive content
Outgrow is a fully featured Lead Generation Software for businesses.Outgrow provides end-to-end solutions designed for Web App. This online Lead Generation system offers Q & A, Conversion Tracking, Video Management, Data Analysis Tools, Email Distribution at one place. Learn more about Outgrow
Starting Price: Starting Price: $14 Freelancer Limited
ZoomInfo sales intelligence software is an effective devaluation framework. It is your own research group, conveying warm leads every day, helping you produce more opportunities quicker. That's easy find contact lists looking for based on location, company and much more. Read ZoomInfo Reviews
Starting Price: Available on Request
Recent Review
"An excellent source for lead generation" - Rakesh S
Woorise is a fully featured Contest Software designed to serve Enterprises, SMEs. Woorise provides end-to-end solutions designed for Web App. This online Contest system offers Entry Management, Forms Management, Skills Contests (Photo, Essay, Design, etc), Timeline Management, Social Media Management at one place. Learn more about Woorise
Starting Price: Available on Request
Landbot, the conversational website builder, allows companies to capture leads on their website, intelligently qualify them and send them to the Marketing tools they already use, not a single line of code required. Read Landbot Reviews
Starting Price: Starting Price: $35 Per Month
Recent Review
"Simple and intuitive tool to create conversational chatbots to capture leads" - Ana Cervantes
Realeflow is a fully-featured Real Estate CRM Software designed to serve Enterprises, SMEs, and StartUps. Realeflow provides end-to-end solutions designed for Web App and Android. This online Real Estate CRM system offers Calendar Management, Campaign Management, Contact Management, Email Marketing, Lead Capture, Lead Database Integration, Lead Management, Lead Nurturing, Lead Scoring, Lead Segmentation, Client/Property Matching, Interaction Tracking, and Segmentation in one place. Learn more about Realeflow
Starting Price: Starting Price: $175 Per Month
Apollo.io is a fully featured Lead Management Software designed to serve Startups, SMEs. Apollo.io provides end-to-end solutions designed for Windows. This online Lead Management system offers Statistical Analysis, Lead Management, Call Recording, Training Management, Territory Management at one place. Read Apollo.io Reviews
Starting Price: Available on Request
Recent Review
"An Intuitive Software with great Customer Support" - Dharitri Kalita
Snovio is a fully featured Email Verification Software designed to serve SMEs, Startups. Snovio provides end-to-end solutions designed for Windows. This online Email Verification system offers Bulk Email Verification, Single Email Verification, Domain Check, Mail Server Validation, Syntax Check at one place. Read Snovio Reviews
Starting Price: Available on Request
Recent Review
"one of the best tool for linkedin Prospect Discovery and Email automation" - Aneesh
Plezi is a fully featured Marketing Automation Software designed to serve Enterprises, Startups. Plezi provides end-to-end solutions designed for Windows. This online Marketing Automation system offers Segmentation, Landing Pages/Web Forms, Customizable CTAs, Analytics/ROI Tracking, Lead Scoring at one place. Read Plezi Reviews
Starting Price: Available on Request
Category Champions | 2023
Freshsales is a sales CRM solution by Freshworks. With a highly intuitive user interface and a robust set of features including AI-based lead scoring, intelligent workflow automation, and visual deal pipeline, Freshsales gives businesses everything they need to manage their sales in a hassle-free package. Read Freshsales Reviews
Starting Price: Starting Price: $13.88 User/Month
Recent Review
"Review of Freshsales" - sher afgan
| Pros | Cons |
|---|---|
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Very smooth and quick |
Little bit slow |
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Features |
Interface can be more better |
Category Champions | 2023
LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. Read LeadSquared - CRM Reviews
Starting Price: Starting Price: $17.36 User/Month/Billed Annually
| Pros | Cons |
|---|---|
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Implementation Partner, Workflow & UI |
Sales Team's Unprofessionalism, Lying to customers, Going back from what they promised to us on paper. |
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Its advanced search filter options |
Fetching any report on leadsquared can be improved. |
Category Champions | 2023
SalesBlink is a digital platform designed to automate outreach and connect you to the right people for the most productive leads at just $49/user/month. It helps you close deals at lightning-fast speed by finding professional emails, enriching domain data and automation. Read SalesBlink Reviews
Starting Price: Starting Price: $49 User/Month
Recent Review
"Go for it 10/10 tacos. Cold email King" - kshitij
| Pros | Cons |
|---|---|
|
Variety of features it offers. Compared to lemlist and milkshake its very budget-friendly. |
SMTP setup process for gsuite can be improved |
|
The best feature I personally like is the behaviour tracking. It helps in giving priority to the right leads so that you know where you are heading to. |
SalesBlink has been the perfect sales outreach platform for me. |
Contenders | 2023
It incorporates a comprehensive sales automation tool that helps in increasing the productivity and efficiency of the sales team with the use of real-time information and collaborate the processes to enhance the sales. Read SalesMantra CRM Reviews
Starting Price: Available on Request
Recent Review
"Best CRM Software " - Shreya Shah
| Pros | Cons |
|---|---|
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Ease of use and my pain area resolved, tracking, planning, collection flow mobile application, etc . |
Nothing |
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Sales People tracking with all their enquiries and revenue and also same in service part. |
Everything is fine all the more |
Contenders | 2023
MailClickConvert empowers you to send bulk emails to cold, purchased contacts list. Their bulk email software is 100% CAN-SPAM compliant and protects your domain name and ip address. Read MailClickConvert Reviews
Starting Price: Starting Price: $199 Per Month
| Pros | Cons |
|---|---|
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Finally, a good quality ESP that can process purchased contacts without any issues. Excellent software, really easy to use, but most importantly, excellent support. Desiree is our account manager and she is really proactive about getting things done and is a pleasure to deal with. Jonathan too is always there when you need him. |
None so far. |
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Price is a strong pro. |
Would like to have a hot map and an easier template generator |
Emergents | 2023
Creatio is the global supplier of no-code platform for industry workflows automation and CRM. Creatio’s customers enjoy the freedom to own their automation. Freedom is provided through unlimited customization, the ability to build apps without a line of code and a universe of ready-to-use templates and connectors. Read Creatio Reviews
Starting Price: Available on Request
Recent Review
"Good software for customer support" - Viral Virani
Contenders | 2023
Badger provides automatic territory management for Field Sales Reps by helping them take action on their customer data by visualizing it on a map. Reps use it to optimize schedules and routes to get more meetings and sales. Badger solves their daily problems in minutes rather than hours, and showing the best opportunities along the way. Read Badger Maps Reviews
Starting Price: Starting Price: $49 User/Month/Billed Annually
Recent Review
"A great app to help field reps save time and be more efficient. " - Chris Menzel
| Pros | Cons |
|---|---|
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- You spend less time planning routes.- You can create routes quickly and optimize them with the click of a button.- You are able to schedule meetings with clients in Badger.- Badger allows you to discover new potential customers that you didn’t even know existed. |
Sometimes it was difficult to re-import more data and create fields, but someone from the customer support could help you out. |
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Lasso tool to select a lot of accounts at once, customer support, account interaction check-ins |
Hard to input account information but can send to support team |
Emergents | 2023
LeadFuze is a lead generation software platform aimed to help growth focused teams spend more time with qualified prospects that actually WANT to talk to you. It all-in-one B2B lead generation software finds contact info for your ideal prospects, then delivers personalized email messages on autopilot! Read LeadFuze Reviews
Starting Price: Starting Price: $97.0 user/month
Recent Review
"Very helpful software" - Ruben Gamez
Contenders | 2023
HelloLeads - Sales CRM and Simple Lead Management is an effective alternative to popular CRMs which are complex to use and costly to acquire. It helps sales and marketing people to capture, track and manage leads at the speed of light. Read HelloLeads Reviews
Starting Price: Starting Price: $144 1 User/Month + Get 1 User Free
Recent Review
"Best CRM for SMEs" - Fransia
| Pros | Cons |
|---|---|
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Affordable price, Lots of features at minimal cost, Really simple to understand the CRM, Increased Sales Conversion rate. |
Available in few languages only. |
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Simple to use |
Lead Stage Customization |
Recent Review
Until 31st Mar 2023
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How Do You Generate Customer Leads?
Whether you are a B2C company or a B2B, big or small, every business needs to generate leads.
A lead is any person who shows interest or enquires into the company's product or service in some way, shape, or form.
If you are a salesperson, you are always on the lookout for leads to convert them into your customers. Or, if you are a marketer, you are looking for ways to generate them.
Now, generating leads is not easy, especially with such stiff competition in the market. However, it is not impossible either. There are mainly two channels of lead generation — inbound and outbound channels.
The inbound method involves attracting your leads using online content. Some of the ways of doing are by creating a website, writing blogs, optimizing your online search through search engine optimization (SEO), and more.
When the readers find your content and try to engage with you in some ways, they become your leads.
In outbound lead generation, you usually begin by purchasing lead lists. You proactively try to reach out to your audience, with a straightforward pitch and no efforts to educate them. You contact them by calling directly or sending them physical mails. For a wider reach, businesses also opt for advertising on billboards, television, print media, and radio.
What Is Lead Generation Software?
It's the new technology, which is constantly evolving, that sets the market trends. If you want to compete in this throat-cutting, competitive world, companies need to stay a step ahead on their sales and marketing strategy. You can't just target your customers at the top of the sales funnel.
You need to work smart to drive the right leads and nurture them to close the deal. Let us tell you a secret — the most successful marketers use a formal system to organize and store their leads. That's where a lead generation software comes into the picture.
Lead generation software is a system that automates the processes of attracting leads online. It gathers all the information about your leads so that you can stay in contact. Most of the time, it comes as an integrated module of the CRM (customer relationship management) tool. Whereas, some prefer to incorporate it as an independent nurturing tool.
Furthermore, leads can be generated from any channels — from social media platforms to landing pages, or emails. You will find different types of lead generation software that caters to different specific channels, such as landing page focused lead management tool. And then, there are lead management tools that provide complete marketing automation solutions.
In short, business lead generation software are transforming the way businesses work and help boost the sales process to attract more leads.
How Sales Lead Generation Software Works?
Sales lead generation software can help bring in customers and get them started on their journey. But how does it work exactly? Here's how.
- Dives More Traffic to Your Website: You will find different lead management tools such as SEO tools, which enable you to drive more traffic to your website and landing pages. It enables you to get found by people who are looking for products or services you are selling. It allows you to compare your keyword rankings to competitors, get recommendations for new keywords, and more.
- Creates Landing Pages With Relevant Forms: Sales lead generation software has marketing tools that enable you to produce professional-looking landing pages quickly with no IT support. In fact, they offer a huge collection of pre-designed templates to suit your various needs. It helps you build complete customer profiles with social form fills and progressive forms.
- Analyzes and Optimizes Your Strategy: Best lead generation software acts as database management where all the information about your clients or customers is stored. These pieces of information provide marketers with the means to target and personalize marketing campaigns, which otherwise would be out of reach for most in-house marketers. In short, this automated lead generation software can help you customize campaigns using different factors.
Features and Modules of Lead Generation Tools
Following are the features you should expect from any lead management solutions:
- Database Management: Any effective lead capture software should be able to collect data from all possible online channels such as email, web forms, social media platforms, etc. and identify the leads. These leads should be classified into different relevant categories for personalized targeting purposes, evaluate them, and distribute them to the right sales representatives. Besides, many automated lead generation software lets you create lead filters. It is quite useful as it makes sure that no bad or fake leads pass into the system. The system can easily detect fake phone numbers and spam email ID to help you keep your leads clean.
- Lead Nurturing: Another important module of an online lead generation software is that it should offer a comprehensive set of nurturing tools. Using these tools, you will be able to automate the process of following up with your leads and delivering content that solves their problem.It can help you build up a good rapport with your leads until they finally decide to buy your product or service.
- Reporting and Analytics Tool: An online lead generation software is capable of providing a detailed report on your leads. They offer a set of tools that enables you to analyze the spending habits of your leads in real-time, search and identify potential leads, and check on their buying behavior. You can then use these reports to create an automated campaign around it. The software will help you understand which sales strategy is working for your company and which one is not.
- Built-In Help System or Active Support Team: The modern-day lead generation software comes with an inbuilt help system. That means you don't have to go through manuals or browse all over the web to learn how to use the software. You can make use of the instant chat system facility to find a solution to your problem. Moreover, vendors must have a dynamic and reliable customer support team. In times of trouble, the issue should be immediately fixed so that it doesn't hamper your day-to-day operations.
- Easy Installation and Customization: The installation system should be simple for any business lead generation software so that it doesn't disrupt the existing operations in place already. And after installation, the vendor should provide complete training to your staff on how to effectively use the system. Besides, it should enable customization so that you can personalize the software to fit your company's feel and look. You should also be able to add or delete the modules from the menu as required. These are just a few of the software's customization capabilities.
Benefits and Drawbacks of Lead Generation Software
Some of the benefits of using an automated lead generation software include:
- Helps Generates More Leads: A business lead generation software can automatically collect and process a lot of important data from different sources. It can help identify prospects by analyzing their buying behavior, segmenting them into relevant groups, and more. It takes into account how the customers are interacting with you so that you can focus more on productive leads. And in the meantime, the software will automatically generate more leads.
- Pinpoints Successful Marketing Strategy: It's essential to identify which marketing strategy is working for your business, and what needs to be changed. The software's ability to provide an in-depth analysis helps you pinpoint successful marketing campaigns. It facilitates easy tracking of sources of leads so that you can use the same strategy in the future as well.
- Automates Your Content Promoting Schedule: One of the inbound strategies to generate leads includes writing blogs and sharing them on social media channels. However, that isn't enough. You need to do a lot more to promote your content if you want to reach a wider audience and grab their attention. Firstly, you need to regularly update your social media channels — upload posts, go live, share stories, etc. Secondly, you need to post on your social media channels with quirky captions and far-reaching hashtags. It all can consume a lot of time and effort. But by using lead management tools, you can promote all your content automatically. And thus, it helps you acquire more leads with ease.
Drawbacks of Using Lead Generation Software
Every software has both its pros and cons. Some of the cons of using sales lead generation software are discussed below:
- Low or No Return on Investment: Lead generation software helps generates leads, but it doesn't guarantee anything. You might not get any return on investment or very minimal ROI. This could be a sheer disadvantage as when we invest in any product or project, we expect it to make some money for our business in return.
- Risk of Termination: While generating leads, it's equally important to have full-fledged marketing strategies to convert those leads into customers. Because if you can't pull it off, you might lose your leads. And it only means one thing, i.e., it will lead to no sales at all. So although generating a lead is important, you must get those leads into one functional unit to convert them.