Best Lead Management System in 2023
Best lead management system tools are HubSpot CRM, Sales Hub, Pipeliner CRM, and Freshworks. These tool helps to manage the leads and ensure that these leads get converted into customers.
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List of 20 Best Lead Management System
Category Champions | 2023
AI-powered & omnichannel business management softw
It is the best lead management software which provides gamification, analytics and territory management for sales. It provides automation, strong communication and CRM on the go. It also offers Google apps integration, Zoho marketplace integration and Zoho apps integration. It provides free usage for up to 10 users. Read Zoho CRM Reviews
Starting Price: Starting Price: $10 User/Month
Recent Review
"Great software to track user information" - Rajan Panchal
EngageBay is a simple, powerful, all-in-one marketing, sales and service automation software with free CRM for startups and growing businesses. EngageBay helps you automate your marketing, sales and support by combining lead generation, email marketing, marketing automation, CRM & social media engagement, helpdesk, and ticketing. Read EngageBay Reviews
Starting Price: Available on Request
Recent Review
"Its okay to use" - Vishal singh
Category Champions | 2023
A smarter way to manage your database.
This customer based lead management tool helps businesses keep an eye on each and every lead and tracks its status. This online lead management system that helps sales team reduce the time and efforts in filtering out the best leads. It allows the user to get started for and then upgrade as required. Read HubSpot Reviews
Starting Price: Starting Price: $45 Per Month
Recent Review
"All in One Marketing Automation Tool" - Chandan
NetHunt is a powerful CRM platform, especially useful for small and medium-sized businesses, as well as sales and marketing teams who rely on Gmail and other Google Workspace apps every day. Read NetHunt CRM Reviews
Starting Price: Starting Price: $30 User/Month
Recent Review
"Best CRM Integration I Have Ever Used" - Syed Farham
Pipeliner is CRM Revolutionized--Instant Intellige
Pipeliner CRM is a software system that enables salespeople and teams to understand their sales process and accelerate opportunities toward a close while saving time and maintaining focus. Pipeliner overlays organizational features atop a visual interface, creating work tools that adapt to and grows with the organization. Read Pipeliner CRM Reviews
Starting Price: Available on Request
Recent Review
"Pipeliner CRM" - Sharry Mae
Boost your marketing with interactive content
Outgrow is a fully featured Lead Generation Software for businesses.Outgrow provides end-to-end solutions designed for Web App. This online Lead Generation system offers Q & A, Conversion Tracking, Video Management, Data Analysis Tools, Email Distribution at one place. Learn more about Outgrow
Starting Price: Starting Price: $14 Freelancer Limited
ZoomInfo sales intelligence software is an effective devaluation framework. It is your own research group, conveying warm leads every day, helping you produce more opportunities quicker. That's easy find contact lists looking for based on location, company and much more. Read ZoomInfo Reviews
Starting Price: Available on Request
Recent Review
"An excellent source for lead generation" - Rakesh S
Apollo.io is a fully featured Lead Management Software designed to serve Startups, SMEs. Apollo.io provides end-to-end solutions designed for Windows. This online Lead Management system offers Statistical Analysis, Lead Management, Call Recording, Training Management, Territory Management at one place. Read Apollo.io Reviews
Starting Price: Available on Request
Recent Review
"An Intuitive Software with great Customer Support" - Dharitri Kalita
Snovio is a fully featured Email Verification Software designed to serve SMEs, Startups. Snovio provides end-to-end solutions designed for Windows. This online Email Verification system offers Bulk Email Verification, Single Email Verification, Domain Check, Mail Server Validation, Syntax Check at one place. Read Snovio Reviews
Starting Price: Available on Request
Recent Review
"one of the best tool for linkedin Prospect Discovery and Email automation" - Aneesh
Category Champions | 2023
Freshworks CRM is single solution Lead management software that high-growth, high-velocity sales teams need. It is equipped with features that help sales teams have quick context and communicate effectively from within the CRM and close deals faster. Read Freshsales Reviews
Starting Price: Starting Price: $13.88 User/Month
Recent Review
"Review of Freshsales" - sher afgan
| Pros | Cons |
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Very smooth and quick |
Little bit slow |
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Features |
Interface can be more better |
Simplotel's Reservation Desk is an assisted reservation solution that helps hotels to convert more offline requests into bookings. Our guest & payment tracking, sending of quotes and payment link features are completely automated. Learn more about Simplotel Reservation Desk
Starting Price: Available on Request
Kommo is a cloud-based sales management solution for small business. It automates your pipeline, interacting with leads at the right time with the right message—that way, leads are nice and warm when your sales reps get them. Read Kommo Reviews
Starting Price: Starting Price: $15 User/Month/Billed Annually
Recent Review
"amoCRM instantly boost the small businesses with excellent features" - Aavishkar Vora
| Pros | Cons |
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The software also helps in the quick closure of lead. The software is highly robust and is available at an affordable cost. |
All the features of amoCRM very helpful and effective. Can focus more on promoting it to huge audience |
It is a lead generation and management software which provides marketing solutions to the businesses. It provides customer lead management, email marketing, internet marketing and much more. It has been designed specifically to assist the sales team and drive sales. Read Marketo Reviews
Starting Price: Available on Request
Recent Review
"Brilliantly designed software to convert online traffic instantly." - Kushang Jain
OneHash CRM is marching with a mission to lend a helping hand to growing SMBs with a platform that would be like an angel in disguise for them. An affordable cloud-based stable, flexible, cost-effective, user-friendly, highly agile and fully featured platform. Read OneHash CRM Reviews
Starting Price: Starting Price: $99 Per Month
Recent Review
"Highlighly recommended " - Yash Neem
| Pros | Cons |
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A full-featured platform. In addition, it is both flexible and adaptable. I think it's a great idea because it's all in one place. |
Translation needs improvement |
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We've seen an increase in productivity thanks to OneHash's seamless integration. We can now contain all of our data in the cloud. Many options are available, and the customization process is a cinch |
In my opinion, there should be a lot more onboarding support for new systems. |
ProsperWorks is complete web-based integrated user-friendly lead management software. Activity tracking enables you to see calls, messages, gatherings and timetable occasions by groups or client. It enables to all more precisely anticipate future revenue with an incorporated estimating. Read ProsperWorks CRM Reviews
Starting Price: Starting Price: $19.00 User/Month
Recent Review
" ProsperWorks is the best option to boost the overall productivity of the business." - Someshware Sukhgopal
| Pros | Cons |
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The entire software is loaded with highly effective features. It is a value for money software. A must for growing business. |
Zero flaws. No issues to point out |
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I could easily customize the software to match my business needs. It is easily available in the mobile application too. All the information can be accessed easily. |
Using for more than a year, it is highly helpful and designed with great perfection. There is nothig negative about it. |
This lead management tool is easy to use. It's addictively easy drag and drop interface as developing professional looking, automated marketing programs without training and flexible solution provide ease-of-use for marketing departments. Read Salesmate CRM Reviews
Starting Price: Starting Price: $15 User/Month/Billed Annually
Recent Review
"Good" - MuhammadSahil Jora
| Pros | Cons |
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Easy to use. |
Nothing. |
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User-friendly |
No recharge/wallet method |
Leading adaptive marketing automation provider for fast-growing businesses. Act-On provides a cloud-based marketing automation that helps businesses to acquire prospects, build trust and maintain their relationships with the customers. Read Act-On Marketing Reviews
Starting Price: Starting Price: $600 User/Month/Billed Annually
Recent Review
"Hassle-free software to manage an enterprise system efficiently." - Gauhar Madhu
| Pros | Cons |
|---|---|
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Act-On software is value for money. It has all the unique features which provide marketing automation and boosts the business. |
Not faced any issues till now and have been using it for more than a year. |
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Act-On software is very easy to follow and solves all the complexity of the business. |
Couldn't find any. It is designed with perfection. |
Category Champions | 2023
A project management software you'll enjoy using
monday.com Work OS is the no-code project management platform that lets you easily plan, manage, and track projects, collaborate in real-time, and use automations and integrations to streamline workflows and save time. Read monday.com Reviews
Starting Price: Available on Request
Recent Review
"I love this software for planning marketing departments" - Laura Fernandez
| Pros | Cons |
|---|---|
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I like the design, the simplicity and the easy way of use, and I also like the templates to create tasks and projects |
None, but maybe a suggest, could be connected to the email and have more control of the tasks and the team |
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It is the best project management program, since you can connect anywhere in the world and on any device as it is an online program, all functions for project management are included. An easy to use product if you are involved with project management |
The product is a bit expensive if you use it personally but it is worth it, it has a trial version for a couple of days |
OroCRM is Most flexible and extendible lead management system platform that fits Your exact business needs. It is an easy-to-use, open source CRM with built-in marketing tools for your e-commerce business. Read OroCRM Reviews
Starting Price: Starting Price: $116 User/Month
Pardot is a complete lead tracking and managing software for small to medium size business. Lead management starts with a presentation of leads from changed sources such as website forms, social media, tradeshow enrollments and so forth. Read Pardot Reviews
Starting Price: Starting Price: $1000 Per Month
Recent Review
"A trustworthy software to achieve lead generation and closure." - Badal Palkhiwala
| Pros | Cons |
|---|---|
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Easy to understand and does not require any training. The technical team is very supportive. |
Very helpful software to generate effective leads not even a single negative factor to point out |
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One stop solution to generate good leads and establish a good connection with customers. |
I feel the software is brilliantly designed and is without any flaws. |
Recent Review
Until 31st Mar 2023
What is The Lead Management System?
The lead management system is a crucial business function for all upcoming organizations - it can surely escalate your bottom line results and send profit levels sky high! Sales and lead management software is the buzzword in the business arena, and there are a majority of vendors in the market who will help you get the best software for your company.
It is an essential part of any organization. Be it small or large business, as it helps to find the people interested in your services. Since customer relationship management and sales management are relevant to lead management, having an effective lead generation tool improves the whole process of lead generation, and thus streamlines the sales.
Must-have Features in a Lead Management Software
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A top lead tracking software should be organized in a way that the team working on it, is not distracted and confused. As the lead management tool forms the beginning of the sales cycle, the software should provide as much scope as possible to organize leads, create strategies to act on lead generation marketing strategies for B2B. Basically, it should be a sales-centric lead management tool.
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The software should be designed with filters ranging from users, products, sources, zones, contacts, or the combination of any of these features.
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The filtered information based on various features should be made available to customer relationship management and sales management as this plays an important role in streamlining the process of a sales cycle in an organization.
Advantages of having a Lead Management Software
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It helps to find out the potential leads which are the start of a sales cycle.
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The software takes care of the follow-up process of publishing E-mails, recorded calls, and sales notes to the members of the contact list which gives ample scope for the team to work on other things. It keeps tracking each and every lead-related communication.
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It has all the details related to the contacts, company information, and communication details which make it easy to revive the leads that have lost interest or to start a new process of creating a potential customer.
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The activities of each member of the team are recorded as the number of leads that have been contacted, the means of contact, and the meetings held, etc.
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It helps the team in knowing when the contacts have opened the E-mails sent by the team and the documents opened. This information can be for follow-up E-mails, calls, or personal meetings to convert the lead into a potential customer.
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The lead management helps in importing the leads through various methods such as new lead entry forms, excel spreadsheets, or through a web post.
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The software helps in assigning pre-defined statuses such as 'left message', 'contacted through phone call' etc. which lets the lead managers know the status of the lead and the steps that should be taken by them further.
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The documents related to the product or service can be generated and delivered to the customer or the team through E-mail etc. along with an electronic signature system that authenticates the document.
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The most liked E-mails can be transformed into e-mail templates which can be used by the team to contact the leads.
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The generation of reports related to the sales, leads, and the performance of the team is very much useful in the evaluation of the team and the steps to be taken to improve the situations and the business as well.
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A good lead management tool can help invest the amount in marketing strategies, especially for small businesses and businesses with a limited budget. Instead of just investing without the plan, a plan can be followed based on demographics to find out the leads which can improve the marketing and sales as well.
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The software can help the sales team develop strategies based on the interests, hobbies, etc. of the people in particular demography and the way the leads should be approached to sell the products or services.
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Economic feasibility is another feature that the lead tracking software provides to small as well as medium businesses. By using the software, the business can have a lesser number of employees in the marketing team when compared to the ones not using the software. The reason being, by following a planned marketing strategy, the enterprise needs not to disperse the marketing team and they can be carefully managed according to demography, people's interests, hobbies, etc.
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Some software went a step further and allowed the lead management team to interact with leads on social media platforms such as Facebook, Twitter, etc.
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The cloud storage facility which is provided by the online lead management tools is a major benefit. It takes off the burden of storing and maintaining the complete data. It makes the process of database management very effective and hassle-free.
Points to Keep in Mind While Purchasing a Lead Management Tool
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The enterprise looking for purchasing a lead management system should check the features such as ease of use and the user interface. If the software is too complex in nature or the interface too difficult to use, then the team may find it tough to use and may take a long time to get efficient with the software.
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The efficiency of the features such as report generation should be checked well if it takes a long time to perform simple functions, then a lot of time gets wasted.
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The integration with other software such as the customer relationship management software and sales management software in the pipeline should be good. If the integration is not good, then the passage and usage of data by the teams in the pipeline become very tough which reduces the performance of the business.
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The businesses should invest some time to find out which features are a priority for their enterprise and should go for that software. The economic feasibility should also be considered before buying the software. Even though some lead management may be extremely good, if the business is a small one or a startup, they should not go for costly lead management software and should opt for software that best suits their requirements and budget.
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A customer buying software for leads management should be aware that the intuitive nature of the team interacting with leads plays an important role along with buying a good system. The way the leads respond to calls, E-mails, the tone of their response, the interest they show all matter and the members of the team should be able to grasp these and take further actions such as following up instead of just following up all the leads which can be a drain on energy.
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Customer relationship management software or the sales lead tracking software cannot substitute nor do the work of lead management software. This is the point that is to be considered and it is always better to choose effective lead management for the overall growth of the business.
How to Implement a Lead Management System in Your Organization?
Great lead management can revolutionize your company's success story, so let's have a look at how to implement lead management software in your organization -
1. Identify and Understand Your Leads
The first and foremost step to lead generation is understanding who your potential buyers are and what would motivate them towards your product/service offering. You need to dig deep to find out the demographic profile of your prospective customers and determine their purchase behavior to have a clear picture of them.
2. Generate and Collect Intelligence
It's absolutely essential to develop a genuine and reliable method of collection of lead-related intelligence. Make sure to invest in whitepapers, webinars, and marketing analytics software tools to have solid databases about your leads - that will help you plan your lead generation strategy in the best possible manner.
3. Use Effective Software to Generate Maximum Leads
Utilize lead generation tools to facilitate the effective tracking of sources of lead supply. It identifies marketing campaigns that capture the largest number of leads and which strategies need to be reworked on. Lead generation software contains many tools that manage customer relationships from the point of contact to conversion. So, get good lead management software to gain a larger market base instantly!
4. Nurture Leads
Make sure to engage your leads, have open two-way communication with them, and understand their concerns about becoming loyal adopters of your product/service. Invest time, energy, and effort in forming strong bonds with your potential customers so that they convert into lifetime users of your brand.
5. Track Success Rate
You need to measure the conversion ratio of successful leads to know exactly how your sales rate is increasing through effective marketing campaigns. Lead generation tool has a number of analytical platforms that can help you measure sales lead tracking performance and track return on investment on lead generation campaigns. This will help your organization implement a seamless lead management software that delivers top-class results and enhances sales figures.
Specific Usage of Lead Follow Up Software
1. Why is the lead management system inevitable for Salespeople?
The most important task of a salesperson is to convert the leads into customers. To perform this task effectively they would require proper sales lead management. A good lead tracking solution would provide the sales team with important features that are required for sales. This software can provide the team with data like contact details, customer preferences, and sometimes even business cards.
This is basically nothing, but sales lead management. Thus, it makes it almost impossible for a business to provide Salesforce customization without using top-quality sales lead tracking software. Though in some instances there are companies which use a CRM with lead tracking and management feature to adhere to the needs of the sales team.
2. Lead management software for Real Estate
Any product based industry is simply based on three pillars. They are 'Lead Generation', 'Sales Lead Management, and 'Lead conversion'. The lead managing process in real estate is no different. So this makes it important for Real Estate companies to pick the right lead management tool. The second stage becomes very important in this industry. This is because the user would get ample options in this industry. So it eventually comes down to which company has the best follow-up and communications process.
This makes it very important for companies in this industry to use the best lead tracking software. A proper lead follows up software would organize the complete process of the lead management system. This means that it would assist in all the work which happens from lead acquisition to lead conversion. Simple lead tracking software like FollowupBoss and Lead Master is specifically designed for the real estate industry. They also provide free trials.
3. Why do Doctors using lead Management Tool?
Yes, It may sound a bit wired, that "why do doctors need a lead management software? You must have the idea that generally only marketing strategy for doctors would be mouth publicity. But as weird it may sound the doctors are actually using lead tracking software to generate sales and improve their business reach. Generally, specialized doctors use this software. There is software like Practicesuite which is developed as doctor's lead tracking software.
4. Lead management software for the Insurance Industry
The insurance industry is one of the oldest users of lead tracking software. In the insurance industry, there are sales lead management tools like Velocify and VanillaSoft which are specially designed for the industry. According to the set standards of the insurance industry, a lead is systematically processed from the stage of acquisition to conversion.
These lead organization software are developed in such a way that they automize the complete management process for this stage. This actually allows the whole sales team to work on the important task of converting the potential customer to customers and also retaining the customers.
5. Lead management software for Small Businesses, A Necessity!
There are two crucial factors that drive the small business. One of them is regular cash inflow and another one is strategizing. Now using a lead management system can help the sales team get as much information as possible, about the potential client. This will provide them with a higher probability of converting the leads into sales.
The second important factor is to strategize for the business. This aspect is can well handle by the lead organization software, as it can provide the analytics of their potential customers. If the company know their customer very well then they can plan accordingly.
Disadvantages of a Lead Management Software
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Necessarily all such software may not have all the features needed for a perfect lead management system. This makes the sales lead management team put a lot of effort and the pipeline of customer relationship management and sales management slow down.
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Sometimes it may not be compatible with the customer relationship management software and the sales management software if all three are from various brands then this may create a problem.
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In some of this lead management software, the user interface may be too complex which makes it difficult to use for the team members who are not technically skilled.
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In some cases, considering the leads as an important source, the businesses may allocate a huge amount of resources and drastically reduce the allocation for other important teams such as customer relationship management and sales management which may affect the business.
Any business needs to follow an organized and effective lead generation tool to fast track the path of business success - so make sure you implement the best software for your organization right now!
Related Article:
FAQs of Lead Management System
2.Teleduce
3. LeadSquared - CRM
4. Pipedrive
5. Velocify
The sales and marketing teams are fed with mature leads ready for the company and pitched for different products or services. Thus, any business relies on leads that can come from different ongoing marketing campaigns of the organization.
Companies have lead management departments to handle the incoming leads in CRM.
It starts with the lead identification and understanding. The collection of lead intelligence follows it. The lead management system then scores the leads on a different basis, and lead nurturing can be started.
After the lead nourishment, these potential customers are passed to the sales team. These systems ensure tracking leads and managing them effectively at all times.
After email sequences, it is the time for scheduled follow-ups. The lead management system follows a lead cycle that can last from two weeks to four weeks. It is essential to track leads and follow sales pipeline management.
The software also practices lead-scoring to increase the probability of securing business out of the lead. Selecting an ideal CRM software helps manage leads.
The leads are not confirmed buyers and can come from different sources. All leads require qualification before the sales team pitches them with the best proposals.