Best Online Event Ticketing Software in 2023

What Is Online Event Ticketing Software?

Previously tickets for festivals, fairs, concerts, and games were sold through kiosks in marketplaces, restaurants, or malls. This was quite challenging for the organizers as it required them to hire staff members to perform manual ticketing and registration duties. Even event attendees waste time as they need to stand in long queues. This is the prime reason to invest in online event ticketing software.

Online ticketing software enables you to create custom tickets and manages their sale across a network of digital channels. It is a comprehensive system that helps to promote and sell tickets across multiple channels such as:

• Social media platforms
• Online websites and forums
• Mobile applications
• Box office
• Kiosks

The current digital age necessitates investing in free event ticketing systems as it is a focused solution that facilitates marketing, sales, registration, cash flow, and analytics. Online ticketing platforms can be used for various events such as music performances, theatrical shows, museums, non-profit events, parks, and tourist attractions.

How Do Online Event Ticketing Systems Work?

There are tons of different online ticketing software options available in the market. It is essential to consider your unique business requirements to choose the best event ticketing software. Hence, it is important to understand how these platforms work and their robust capabilities.

• Invest in an online event ticketing system and set up a new event.
• Enter the event details about time, location, registration method, and ticket booking information.
• Event ticketing platforms will enable you to publicize and promote your event on social media platforms and other web channels.
• Monitor attendee registrations through customized forms and questionnaires.
• Facilitate payment through attendees as most event ticketing software are integrated with leading payment gateways.
• Manage the cash flow, email tickets to attendees so that they can print them and increase event engagement.

What Are The Advantages Of Online Event Ticketing Systems?

Investing in an online event ticketing system streamlines all operations and helps you achieve control over key event management processes. Some of its major advantages include:

• Increased Sales: One is the biggest benefits of online event ticketing software is the increased potential of ticket sales and monetary revenue. Adopting this tool is highly convenient for your customers. They do not have to wait in long queues to purchase tickets - all that is required to access the ticketing system from their laptop, personal computer, or mobile device and complete the transaction. Event ticketing software also allows you to communicate any discounts or offers to customers to increase the sales figure instantly.

• Better Engagement: If you are looking out to create a buzz around your events, there is nothing better than online event ticketing software. It enables you to share posts about your event across various social media channels. This helps you to market your event and expand outreach exponentially. As an event planner, you can engage and communicate with attendees in real-time, answer their queries, and increase awareness exponentially.

• Reduced Staffing and Infrastructure Expenses: Online event ticketing solutions help you cut down on expenses as you don’t need to hire a huge staff to manage ticket sales. There is no requirement to rent office space to sell event tickets as everything is digitized. This helps you save tons of money in reduced operational and capital costs and ultimately increases profitability.

• Streamlined Attendee Check-In: Managing the number of attendees for any event is always a challenging task. However, online event ticketing systems can help automate attendee check-ins and even manage the seating at events. This reduces the workload of event organizers and keeps track of the number of event attendees efficiently.

• Multiple Language And Currency Options: In the current digital world, event organizers can expect attendees from all corners of the world. With online event ticketing software, this is not a problem as it has multiple languages and currency options. This means that you can target a global audience as they will gain awareness about your event in their local language. Your international customers can even purchase tickets easily through major payment gateways and complete the transaction in their local currency. This increases convenience and helps you tap into a lather audience base without any hassles.

• Unified Data Control: Managing the contact information of all event attendees is often difficult, and organizers may face security issues also. One great advantage of online event ticketing software is that it unifies the process of data capture. Event ticketing tools can maintain up-to-date databases that contain all information contact information such as name, phone number, address, and demographic information. This helps you understand the profile of event attendees better to promote and plan future events smartly. Online event ticketing software also adheres to stringent security protocols to safeguard customer data and prevent unauthorized access to the system.

What Are The Major Features Of Online Event Ticketing Software?

Online ticketing platforms are designed to streamline registration and ticketing processes for event planners. Most automated ticketing solutions allow you to cater to ticketing requirements of multiple events alongside each other and manage attendee listing, registration, and ticketing tasks.

While choosing an online event ticketing solution, you need to be aware of its features, pricing, scalability, and overall functionality. This will help you choose the best event ticketing software and gain a quick return on investment. Some of the major features of the best event ticketing software include:

• Seamless Registration: Registering for events is a major task that requires a structured process. Event ticketing software enables users to create a custom registration form and upload the URL on social media feeds, websites, and send it through emails. This ensures that your event gets maximum exposure and attendees do not face any problem in smooth registration. In fact, online event ticketing systems also support group registrations to save time, effort, and money.

• Online Ticket Booking: Undoubtedly, the most vital feature of event ticketing software is facilitating the creation and sale of online tickets. Most systems can manage tickets for multiple events and even generate recurring tickets for weekly or monthly events. Online event ticketing platforms enable you to customize tickets to display your brand and use specific theme templates.

Most ticketing solutions also have dedicated mobile applications to enhance the user experience and provide unparalleled accessibility. Event ticketing software mobile applications allow users to receive or send links to print tickets or barcodes that can be scanned from your device. This helps event organizers manage the attendance and admission control digitally to ensure your event is a success!

• Reserved Seating: With a free event ticketing software, you not only get to manage the sale of the ticket but can also streamline the seating process. Users can create individual or group seating plans to ensure no shortage of space and all attendees get a chair to enjoy the event. Seat reservation functionality allows your guests to choose where they wish to be seated and provides a better end-user experience.
• Email Marketing: It’s not enough to only design and sell tickets; organizers also have to promote the event to ensure maximum attendance actively. Luckily, most event ticketing systems have in-built marketing and promotional tools to increase traffic flow towards your event. Automated email marketing functionality enables you to customized messages and sends them to target audiences and the link to event registration. This means that interested attendees can register, make the payment, and receive online tickets instantly, just with the click of a button!

• Accounts Management: One aspect that dissuades most users from adopting online event ticketing software is the financial aspects. With the accounts receivable feature, event ticketing platform users can create and manage outstanding payments and credits. Users can add a variety of payment processing methods so that attendees can conveniently make online ticket payments and print out receipts instantly. The integrated accounting functionality in event ticketing systems is a major advantage and helps event organizers manage electronic payments seamlessly.

• Reporting and Analytics: Data is power. Online event ticketing systems have robust reporting capabilities that allow users to generate customized reports.  You can create reports to view the ticket sale number, monetary revenue, event performance, and registration volume. Detailed analytics allow you to visualize the visitor traffic to your event link or website, check open mail rates, and analyze target audience engagement with your event.?

• Event Promotion: For your event ticketing to be a success and draw in revenue, you need to promote your events actively. With online event ticketing platforms, you can launch customized marketing campaigns to promote your event and build awareness. You can send personalized emails to your target audience to generate interest in your event and respond to any queries. Event ticketing platforms also help you to engage with potential customers on social media platforms and facilitates quick registrations and ticket sales.

What are the latest trends of Online Event Ticketing Software?

• Increasing the adoption of the dispersed commerce paradigm:

Distributed commerce is all about allowing people to buy tickets wherever they discover your event – Facebook, Instagram, and other social media platforms — without having to go to another website. Increased use of the approach might increase the chances of purchase, as each additional step in the checkout process reduces sales by 10%. Customer expectations will grow in lockstep with technological advancements. Make sure you're ready to deliver in 2020 and beyond. Ticket buyers expect a simple experience and the option to buy when and when they choose.

• Chatbots are still in high demand:

Online customers have grown accustomed to dealing with chatbots that converse using artificial intelligence (AI) over the last several years, to the point that they now expect it. While customers may not want assistance in purchasing tickets, many have concerns about the payment process or want more event or location information. Chatbots may help keep them informed and boost the likelihood of a successful transaction.

• Increased mobile choices:

The rise of mobile ticket purchases has improved the user experience while also lowering distribution and manufacturing costs and reducing fraud, which impacts up to 12% of online sales. Mobile will continue to grow in popularity, with public transportation systems worldwide adopting the technology.

• Ticketing that is more intelligent and more personal:

Tickets will become increasingly personalized due to mobile data (from prior purchases, social media postings, and more), with offerings such as tailored event suggestions. Smart ticket adoption is projected to rise as a result.

• RFID tags are being used more often:

Radio-frequency identification (RFID) is a technology that is embedded in tickets (or wristbands for concert and festival attendees). RFID tags have several advantages, including shorter lines and more security, and provide critical data insights for more successful marketing. They can also assist in preventing online ticket fraud because they are tough to duplicate.

What are the Benefits of Online Event Ticketing Software?

• Ease of Event Registration:

In the registration procedure, ticket sales take the front stage. So, of course, knowing how many tickets have been sold is crucial. But, more importantly, WHO PURCHASED THESE TICKETS? Which of your target demographics is falling behind? We discussed the need for a robust ticket approach in a recent blog. This plan may be followed up using an integrated system that tracks ticket sales by category, ticket type, and target groups.

• Return on Investment Calculation:

You may utilize event statistics to assess the success of your event. You may calculate your event ROI by looking at the number of tickets sold, ticket turnover (by ticket category), and show and no-show rates using your event ticketing and registration software. You may also send an assessment survey to your participants using integrated event software. You may ask for more information or calculate your Net Promoter Score (NPS) (enthusiasm index). All of these figures indicate how successful your event went and how practical your ticket approach was. You may utilize these figures to improve your next event!

• Statistics and Attendance Information:

You can quickly check in your participants on the day of the event by scanning the QR-code on the e-ticket with your smartphone - at no additional cost and with no additional equipment. If your ticketing software is linked to your registration overview, you'll be able to see who's already arrived and who's still on the way. On the day of the event, you could also use the attendee list to send out extra information.

• Communication with a specific audience:

Sending targeted follow-up emails is straightforward if your software reliably tracks who registered, canceled, or purchased a ticket for your event. Consider giving non-respondents a reminder or an event update to future attendees. You may direct them to your event website from the update email, where they may find event details and new announcements.

• E-ticket and automatic confirmation:

After purchasing event tickets, your attendees will expect a registration confirmation. This email will be sent automatically by the integrated event software. In certain circumstances, the connected e-ticket can be customized by you as the organizer, allowing you to add a logo or unique event information on the ticket. In addition, many B2B event registrants may demand a corporate invoice in addition to an e-ticket. This invoice is generated by intelligent software and included in the confirmation email. It's pretty convenient!