Top SEO Companies

What is SEO?

Search Engine Optimization (SEO) is the process of elevating your website to maximize your visibility on various SERPs. Ranking higher on search engines means more visitors and better opportunities.

Benefits of SEO for Your Business

Optimizing your search engine presence can be highly rewarding. It can help you increase your traffic, boost sales, build trust, and much more. Let's quickly look through the top 10 benefits of SEO.

1. User Experience

One of the most prominent ways to improve your site's user experience is by providing your audience with relevant information. This means strategizing your web content for SEO will not only improve your visibility but also contribute to your site's UX.

2. Organic Search

Search engines are the starting point of every prospect's buying journey. And SEO will help you boost your organic search results. Ultimately, higher search engine rankings mean more prospects and better business.

3. Largest Source of Site Traffic

For any business, organic search is often the primary source of getting traffic. Thus, if you optimize your search engine rankings, you're likely to get more traffic from organic searches.

4. Builds Trust 

People trust their own searches. Meaning, if your website ranks higher on your prospects' search queries, they're more likely to trust you. The best SEO company will help you boost your visibility across various search engines.

5. SEO Affects the Buying process

By harnessing the SEO tactics, you focus on your ideal customers right from the initial stage of their buying cycle. For instance, if you're a smartphone manufacturer, you can create content around your niche. This way, you can maximize your conversions via SEO.

6. SEO is Cost-Effective

SEO is a relatively cheaper means of marketing than other alternatives. With just a little investment, it can bring you amazing results. Consider SEO as a business investment rather than marketing expenses.

7. Long Term Strategy

Search Engine Optimization can start bringing results in about 12 months from its implementation. These results typically last for several years, influencing your business positively.

8. SEO Pulls-in Quality Traffic

Traffic gained from search engines works best. That's because people are already looking for the solution to the problem you can help them with. Here, you don't have to pay for ads or persuade people to check your website or invest in your products. They land on your site voluntarily because they are interested in your offerings.

9. Increases Sales and Leads

The SEO service company can help you boost your revenues significantly. Some businesses have seen their revenue grow by $103,510.98 in a mere five months by optimizing their search engine rankings. You can be the next in the queue. If done right, SEO can help you maximize sales and the number of leads.

10. Decrease your Cost Per Acquisition

SEO is just a one-time investment that will bring recurring revenue to your business. Meaning, you don't have to consistently invest in bringing in new customers. Ultimately, this will help you minimize the overall cost per acquisition.

9 Important SEO Tracking Metrics

Several metrics can help you determine if your SEO efforts are going in the right direction or not. Let's look at the nine most important metrics you should consider while monitoring your SEO campaigns

1. Organic Traffic

Organic traffic is nothing but the number of visitors you earn through search engine result pages. After all, you want your website to show up under all the keywords related to your niche. Thus, monitoring your organic traffic will give you a clear idea of whether your SEO strategy is working or not.

2. CTR or Click-through Rate

The Click-through Rate (also called CTR) is simply the percentage of visitors who land on your website upon viewing one of your pages in search results. For instance, if ten unique viewers saw your page in search results but only one of them clicked, your CTR would be 10%. This metric clearly indicates the effectiveness of your page when it comes to attracting your user's attention in search results. Higher the click-through rate, the better.

3. Bounce Rate

When a visitor lands on your website and leaves it without continuing further, it's called a "bounce". And the percentage of such visitors indicates your website's bounce rate. This metric will help you determine whether your site's content resonates with the users' expectations. If you see a large percentage of visitors leaving your web page without interacting with it — that means your page needs some work. You can perform A/B testing to minimize the bounce rate. Lesser the bounce rate, the better.

4. Keyword Rankings

This is pretty straightforward. Monitoring keywords related to your business niche will help you gain a clear idea of where you stand on various search engines. You should consistently keep an eye on a few of your most important keywords. Any changes in their positions can cost you a significant amount of traffic.

5. Domain Authority

The end-goal of any SEO strategy is to enhance your site's authority in front of Google. In fact, DA is one of the most important metrics to measure the effectiveness of your SEO campaigns. You can check your domain's authority via the Website Authority Checker. It will give you a score from 0 to 100. Here, the higher the rank, the better.

6. The number of New Backlinks

Your domain authority (DA) is directly proportional to the number of links pointing to your website (backlinks). Ahrefs' Backlink Checker will help you determine the number of backlinks to your domain. There are several ways you can get new backlinks to your website. The most common ones include guest blogging, adding testimonials, and building internal links. The more backlinks you have, the better will be your domain's authority.

7. Referring Domains:

The number of unique domains pointing to your website is called referring domains. The more number of domains pointing to your website, the better will be your visibility online. You can gain links from unique domains by establishing relationships with your existing client base, getting listed on leading blogs in your niche, and paid guest blogging.

8. Page Speed

When all your competitors are just a click away, speed matters. If your website takes an eternity to load, prospects are not going to wait. They will quickly switch to your competitor's website resulting in a higher bounce rate and poor search engine rankings.

9. Conversions

Though being the least important SEO metric, conversions are the end-goal for every business. The number of conversions you get will be the result of your SEO campaigns. You can measure it through tools like Google Analytics.

How to Increase Organic Traffic with SEO?

1. Find and use high search volume keywords

It is estimated that Google processes approximately 70,000 search queries every second. Your prospects are surfing through the internet all the time. This means new and relevant search terms continue emerging — opening up new keyword opportunities every second of the day. You can capitalize on that opportunity by finding new keywords that have high search volume.

Analyze your business niche to find keywords that have high search volume and create content tailored to those keywords with the help of top SEO companies. This will help you boost your online presence.

2. Blog regularly

Blogging is certainly one of the most influential ways of generating organic site traffic. If you create resourceful blogs consistently enough, you will soon be able to capture a good share of your audience.

3. Use long-tail keywords

Going with the keywords that are most popular under your niche isn't always recommendable. Try to use keywords that are tailored to your products/services.

4. Use internal links

Always embed internal links as and when possible. Interlinking your articles will keep your users engaged on your website. That will boost your SEO rankings significantly.

5. Promote your site on social media

Promoting your content, products, and services on social media will give your search engine presence a significant boost. That's not all. Having a strong social media presence will help you build trust and credibility.

6. Create featured snippets

Featured snippets answer a searcher's question on the search results page itself. Intelligently structuring your content will help you gain organic traffic with featured snippets.

7. Improve site structure

Your website's structure significantly influences how crawlers and your visitors access the website. If your site isn't well-structured, crawlers won't understand which pages/posts are important. Moreover, users will also have a hard time finding relevant information. Ultimately, this may lead to a high bounce rate and lower search engine rankings.