Best Social CRM Software

Best social CRM software are Zoho social, EngageBay, Sprout Social, Salesforce, and Agile CRM. Social CRM tools help organizations to improve customer interaction, get important consumer insights, interact more efficiently, and manage their online presence.

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List of 20 Best Social CRM Software

Showing 1 - 20 of 32 products

Category Champions | 2023

#1

EngageBay is a highly customizable all-in-one CRM for small and medium-scale businesses. It helps with content management, social post scheduling, and management of multiple social media accounts across all channels. EngageBay is equipped with high-end features for strengthening relationships with your clients and delivering outstanding customer experience. Read EngageBay Reviews

Starting Price: Available on Request

Recent Review

"Its okay to use" - Vishal singh

Contenders | 2023

#2

iCRM is a unique and customizable social CRM software to plan and schedule your posts across all social media platforms. It helps capture leads from Facebook, Twitter, etc., and enhances the efficiency of your social media team. iCRM is a comprehensive solution to get valuable insights into the social interactions of your business. Read iCRM Reviews

Starting Price: Starting Price: $8.33 Single User

Mobile App
API
Free Trial

Recent Review

"Value for Money" - Anuj Rawat

#3

HubSpot Client Management Software helps to business to keep the complete eye on each and every leads and touch point with those leads to track the lead status. Hubspot lead scoring system helps sales team reduce the time and efforts in filtering out the bulk lead. Read Hubspot CRM Reviews

Starting Price: Starting Price: $45 Per Month

Mobile App
Free Trial

Recent Review

"HubSpot CRM review" - Val R

Category Champions | 2023

#4

Pipeliner CRM empowers your sales team to generate more revenue by managing your sales pipeline and customizing the strategic steps of your sales processes. It automates processes for efficiency and productivity and tracks opportunities, social media accounts, and contacts to provide a record of all social media interactions. Read Pipeliner CRM Reviews

Starting Price: Available on Request

Mobile App
API
Free Trial

Recent Review

"Pipeliner CRM" - Sharry Mae

Most Reviewed

Emergents | 2023

#5

A smart CRM that provides you with contact management, marketing automation, web analytics, telephony, newsletter management, 2-way emails, real time activity alerts, third-party integrations, and much more. Read AgileCRM Reviews

Starting Price: Available on Request

Mobile App
API
Free Trial

Recent Review

"Good CRM Software and best of customer service." - Ruslan Kostikov

Contenders | 2023

#6

Zendesk is the best-in-class social customer relationship management software for small and large businesses. It helps you unlock exceptional customer experiences by modernizing your service. Zendesk integrates multiple social media channels in one single helpdesk software to help you create meaningful and productive social interactions. Read Zendesk Reviews

Starting Price: Starting Price: $5 Agent/ Month

Mobile App
API
Free Trial

Recent Review

"Zendesk review" - Lokendra

Emergents | 2023

#7

NapoleonCat is a fully-featured social CRM to engage and support your customers on social media platforms. It helps your business moderate, publish, analyze, and grow with its complete social media toolkit. NapoleonCat is an all-in-one, multi-user social engagement tool that helps manage messages, comments, and feedback to boost your engagement. Learn more about NapoleonCat

Starting Price: Starting Price: $21 Per Month

Mobile App
API

Emergents | 2023

#8

CRMNEXT is a powerful social CRM software that provides social media monitoring and automation for better social customer relationship management in your business. CRMNEXT assists in social media postings and client management by unifying complete contact data of Facebook, Linked In, Twitter, and other popular social media channels in one place. Read CRMNEXT Reviews

Starting Price: Starting Price: $15 User/Month/Billed Annually

Mobile App
API
Free Trial

Recent Review

"Headline highly efficient software to provide best CRM solution" - Lisa Macedonia

Emergents | 2023

#9

Sendible is an affordable social CRM tool for managing your social media clients in minutes. With Sendible, you can tailor your content and customize and preview posts, collaborate with your clients to set up approvals for brands, and use one-click reports to surface your interactions and engagement to boost discoverability. Read Sendible Reviews

Starting Price: Starting Price: $49 Per Month

Mobile App
API
Free Trial

Recent Review

"Superb" - sanita prattipati prattipati

Emergents | 2023

#10

Brand24 is a great CRM software for measuring your brand awareness by discovering customer insights into the social media accounts of your business. It monitors brands, analyzes sentiments, and creates reports of your PR coverage. Brand24 also tracks your reach and engagement to evaluate your efforts and helps focus on what matters. Read Brand24 Reviews

Starting Price: Starting Price: $49 Per Month

Mobile App
Free Trial

Recent Review

"Brand24 is a must tool for every social media marketer to do deep analysis of social media" - firoj Khan

#11

Falcon.io is the best social CRM for social media management. It offers an integrated content calendar to ensure quality content and provides actionable insights to measure brand performance. Falcon.io helps manage your community with a cross-channel inbox that covers Facebook, Twitter, TikTok, Instagram, LinkedIn, YouTube, and all other social media channels. Learn more about Falcon.io

Starting Price: Available on Request

Mobile App
API

Contenders | 2023

#12

SugarCRM is a social media management and monitoring platform to meet and exceed your business goals. It is the best CRM for social media integration that helps align sales and marketing by managing social interactions with customers. SugarCRM helps enhance productivity, create extraordinary customer relationships, and boost revenue with ease. Read SugarCRM Reviews

Starting Price: Starting Price: $40 User/Month

Mobile App
API
Free Trial

Recent Review

"Sugar CRM best" - Harsh

Emergents | 2023

#13

SutiSoft is an online customer relationship management platform to authenticate and manage all your business essentials from a single solution. It provides seamless integration with your favorite social media applications and eliminates the need to switch multiple applications. It is easy to use and can be accessed anywhere, anytime. Learn more about SutiCRM

Starting Price: Starting Price: $10 User/Month

Mobile App
Free Trial

Category Champions | 2023

#14

Simply CRM is an all-in-one platform designed to speed up and simplify sales, marketing, projects, and invoicing. Simply CRM helps you prioritize communication, track engagement, and target custom audiences on social media platforms by integrating all communication data into a single dashboard. It also offers real-time notifications about your customers’ activities. Read Simply CRM Reviews

Starting Price: Starting Price: $25 Per Month

Mobile App
API
Free Trial

Recent Review

"Has the good 3rd party integrations. Great value. Great support" - Abel Sorensen

Category Champions | 2023

#15

Salesforce is the best social media CRM to help you communicate with each of your customers on a person-to-person level. Salesforce enables you to reach a new audience and gain subscribers to data-driven marketing across channels. It helps you engage with customers more efficiently and build lifelong relationships with them. Read Salesforce Reviews

Starting Price: Starting Price: $25 User/Month

Mobile App
API
Free Trial

Recent Review

"Best CRM Management Tool For Enterprises" - Sabish Chaurasia

Emergents | 2023

#16

Creatio CRM streamlines your sales, marketing, and service processes to manage a complete customer journey on a single platform. It is a fully-featured marketing, sales, and service support to evaluate marketing efficiency and optimize marketing campaigns Creatio offers personalized communications in a single view irrespective of the social media platform they approached from. Read Creatio Reviews

Starting Price: Available on Request

Mobile App
API
Free Trial

Recent Review

"Good software for customer support" - Viral Virani

Contenders | 2023

#17

MailGet Enricher is a highly cost-efficient email marketing CRM software. The extensive features of MailGet are aligned to boost your email marketing performance with better email delivery, engagement, and conversions. It offers list cleaning, drip automation, lead capturing, email tracking, SMTP routing, etc. for delivering emails efficiently. Read MailGet Enricher Reviews

Starting Price: Starting Price: $4 Lifetime

Mobile App
API

Recent Review

"Perfect S/W for Social Media Fetcher" - Jayendra Khole

Contenders | 2023

#18

ZEKI is a CRM to boost your sales and win your customers. It helps you manage your campaigns successfully by helping you reach your target audience, managing campaign expenses, and capturing leads directly from social media channels. It also provides accurate analytics to help you make better decisions. Read ZEKI CRM Reviews

Starting Price: Available on Request

Mobile App
API
Free Trial

Recent Review

"Value for money CRM" - Ankur

Contenders | 2023

#19

Commence cloud CRM software enables you to sell more by automating email and social media marketing campaigns. Commence is simple to use and is cheaper than most other social CRM. It is designed for small businesses that can improve their bottom line immediately by streamlining workflow and driving high-quality traffic. Read Commence Reviews

Starting Price: Starting Price: $29 User/Month

Mobile App
Free Trial

Recent Review

"The Best of Commence CRM Software" - Mary Jo Parbs

#20

Get a smarter CRM for small businesses - Leadforce is the smarter, modern-day CRM. If you’re tired of spending time navigating a big and complex system and getting bogged down on complicated pricing structures, Leadforce might be right for you. Read Leadforce CRM Reviews

Starting Price: Starting Price: $2.78 Per Month

Mobile App
API
Free Trial

Recent Review

"Excellent Product" - ARUNRAJ AP

Until 31st Mar 2023

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Social CRM Software Guide

 What is Social CRM Software?

Social CRM software is a tool and social media that enables brands to foster customer communication through their social media profiles. In addition, it provides insights into customers’ interactions and actions to improve engagement.

It helps in offering a seamless response to the customers and integrating social media channels in the social CRM. It is a strategy to streamline the organization's processes and improve its profitability. Interacting with the customers throughout the day is possible when you opt for social customer relationship management.

The traditional CRM is the tool to manage sales, productivity, contacts, and much more. The business relationship is improved with conventional CRM. Social CRM is miles ahead.

CRM software has information about customers. Email, telephone, mobile, and other contact details can be accessed easily from the software. You can also access recent news about the company and store all personal information of clients as well.

What are the Benefits of Social CRM Software?

Benefits of Social CRM Software

  1. Improves your Business Process

    A Social CRM system helps in improving your process by making it transparent. You can improve your reach to the customer via all platforms. You get to get in touch with the customers via phone, email, or other interactive mediums. Consistency and efficiency of customer relationship management are carried over with the Social CRM solutions.

  2. Internal Communication is Made Easy

    All your internal teams must be on the same page. Marketing, IT, and admin teams should carry the same idea. The real-time updates should be able to be viewed by all teams. The teams act in collaboration, and confusion and inconsistencies are made void. Consistent and confusion-free communication is the key to retaining customers when you own a business process spread across the globe. Social CRM tools can help you achieve the same. However, you can expect the tools to work better only if you have chosen the best Social CRM tools.

  3. R and D of the Business Improves

    Social CRM applications make the process sophisticated. This means the research and development niche of your business gets more attention. The capabilities of your team are improved. The customer conversations are now the responsibility of your R&D team. It can develop innovative products or services that the market currently needs.

  4. Competitive Intelligence

    What makes your business improvement cumbersome? Most of the time, it is because of the competitive edge. They can throw challenges, and often, you would be able to find how their conversions are successful hardly. With the best Social CRM tools, you can measure the factors which have been pulling you down. You can figure out the right marketing strategy for your business.

  5. Improves Productivity

    The ocean of information is in your hands when you have the Social CRM applications and tools for your business. You get to know the customer's needs, demographics, contact details, etc. The leads and conversions are hassle-free when you have a wealth of information. Ensure your sales team uses the CRM tools and the data you acquire from the software.

  6. Being Upbeat

    Want to know customer sentiments and feedback? The smaller gadgets ensure this can be done with a few clicks. Thanks to social media, you can make your brand accessible. You can reach their contacts with Social CRM solutions even if your customers don't tag you.

  7. Improve your Customer Relationship

    Get to know everything about your customers through social media. Are they camping around? Has a customer changed a job? Or is there a bundle of joy that has popped in? Congratulate your customer, and build a deep relationship with your customers. Technology can be used to improve relations. Make use of the opportunity to reinstate your brand value among the customers.

What are the Features of Social CRM Software?

Features of Social CRM Software

  1. Marketing Tools

    Look for small business CRM software that has marketing tools. Do in-built marketing tools include SMS marketing, email marketing, and sales forecasting capabilities?

  2. Call Center

    Call center features are excluded from low-priced plans. However, you can link them with the CRM software. If you want to improve the graph, your choice should be CRM software with call center capabilities.

  3. Reports and Dashboards

    Reporting functionality is a part of the recent technology necessary for a business. The dashboard and reports can offer live status. Transferring the data to a compatible format with your system is also integrated.

  4. Workflows

    CRM software needs project management, which is the primary task. There are built-in workflows that help with task management in any organization. You need to check if the application you require is in your chosen plan.

  5. E-commerce

    If you plan to go online or extend the capabilities of the existing site, then you can find the inbuilt E-commerce features.

  6. Lead Management and Sales

    It is easy to generate leads from various resources with CRM software. Website traffic, social media platform, and newsletter sign-ups are good examples.

Things to Consider Before Buying Social CRM Software

Consider before buying social CRM software

You can find leads and prospects when you deal with social CRM software. It helps maintain a relationship with existing customers and paves the way to acquire more customers. There are a lot of factors to consider when you are on the hunt for the best CRM software for your business.

Find out if the CRM software you have opted for is built for the size of your business. Do you need to consider if the employees can easily use it? Your answer to the question decides which online CRM software you should opt for. You need to opt for the software which makes it easy to integrate the software you currently use.

If you are in a dilemma with the plethora of social CRM applications in the market, then here are things you need to know before picking the right one.

  1. What area do you need the CRM for? 

    CRM software helps in improving productivity. Studies prove that sales increase by 29% when using CRM software. The sales forecast improves by 42%, while productivity moves up to 34%. There are a lot of CRM tools available in the market. But, where you do, you need them to improve efficiency is something you need to decide. Does your sales staff spend hours filling in data? Or do they spend considerable time finding contact details? An analysis of this helps in identifying the best social CRM tools. The simple tasks which take hours can be eliminated, and the same man force can be focused on getting more leads.

  2. Is the social CRM software mobile-friendly? 

    You cannot expect CRM software designed for a website to work on a tablet or a smartphone. When you want the sales representatives to perform better, it is essential to go for the CRM application, which is mobile-based. This is because the software still works efficiently when they are on the move. Companies that use mobile applications for CRM software have improved their sales performance.

  3. What does the Software Offer? 

    Understanding CRM software is cumbersome. When you are not investing time in understanding it, using it becomes intimidating. Spend some time analyzing various software available on the market. Analyze the features, and check if your business and team can use them easily. You should be able to allot time to check if the training can ensure your staff uses the software as efficiently as possible. The company you choose the buy the software from must include training as part of the strategy.

  4. Is it Compatible? 

    Customer relationship management has various parts. You can use one for email marketing and another for SMS marketing. If you want a new application or a Social CRM system, think about integrating the latest software with the existing application. The software with many built-in integration options should be your choice if you have a huge business. You can use multiple applications for your needs.

  5. Does it let you Generate Reports?

    Will you be able to get multiple reports? This is one of the capabilities of CRM software; you should care about. You should be able to get adequate reports and work on various metrics based on the reports you receive. You should be able to maximize the benefits of using CRM software. Only if the reporting capabilities are higher can you trust the CRM software!

  6. Check out the Customer Reviews

    You can quickly identify the best Social CRM system based on customer reviews. If you can get personal recommendations, it is easy to find the right option. You can discover how the software works, its downsides and pros, how easy the integration process is, and if it has helped improve sales and productivity. Also, get to know if the customer service is efficient and reliable.

  7. Cost of the Software

    The package you decide to buy is the factor that determines the cost of the software. Try to find out if all the modules/features of the box are vital for you. If not, you can always get the required modules/features. This can also bring down the cost of the software.

  8. Budget:

    You need to ensure that all activities you do are budgeted for. The pricing model that fits your business size and needs is what you need to seek. The costs are set per user and month. When you look for more features, you will be paying more. When there are additional users, again, the plan is expensive. If you don't have a budget plan, you need to narrow it down to the needed features.

    If you are convinced about the Social CRM tools and software, check if you can try the software for free after narrowing down your search based on these factors. It is, after all, a big investment for your business. So, spending weeks analyzing the right CRM software is not a crime. Examine if the software meets your business's needs during the trial period. If not, check if the plans can be upgraded to get the results. If not, you can try another software.

The Principles of Social CRM and Its Need

Usually, when there are discussions about CRM, it can be related to technology, strategy, and process. When it is about CRM technology, it is a cloud-based product. The technology analyzes and interacts between the company and the users. CRM strategy is a business philosophy to manage customer relations. The process of CRM is adopted to nurture business relationships.

Social media has changed the approach to customer-centric business. Some tasks can now be done through the Social CRM applications. These tools and applications of the best Social CRM tools help transport the business approach from company-centric to customer-centric. The principles of social CRM are -

  • Collaboration

  • Transparency

  • Advocacy

  • Mutual value and co-creation

If your business needs to survive in the competitive world, Social CRM solutions are the most important technology you will need. With sales CRM software, you can be aware of the current trends and improve leads to flow and sales. Understanding the need for social CRM integration is crucial. The sales team can understand the sales forces better, and the marketing team makes forecasting easy. Conversations with customers can be maintained and used at any time using CRM. The HR team, supply chain management, and every other team can find CRM useful. Get to know more about this here.

Last Updated: February 27, 2023