Best Social Media Marketing Tools
The best social media management tool are SocialBee, Social Boost, Factorial, Raven Tools, and BuzzSumo. This social media management software allows users to handle their social media existence across multiple social media platforms.
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List of 20 Best Social Media Management Tools
SocialBee is a fully featured Social Media software designed to serve SMEs, Startup, Agencies, Enterprises. SocialBee provides end-to-end solutions designed for Web App. This Social Media software offers Content Management, Analytics, Customer Engagement, Posts Scheduling at one place. Read SocialBee Reviews
Starting Price: Starting Price: $19 Per Month
Recent Review
"Really useful tool" - Shubham Singh
Juphy is a collaborative customer service tool that works with Twitter, Facebook, Instagram, YouTube and more to allow its brands to manage all their mentions, comments, direct messages in one inbox. Read Juphy Reviews
Starting Price: Starting Price: $25 Per Month
Recent Review
"Everything you need to manage your social platforms" - Sanam Sahoo
All-in-one influencer marketing platform
BuzzGuru helps brands and agencies prepare, run & analyze influencer marketing campaigns in one place. It’s a marketing automation tool to save you time & resources & adjust your campaigns to win more market share. Learn more about BuzzGuru
Starting Price: Available on Request
StoryChief is a content automation platform for eCommerce, web publishers, and startups. This is one of the best content marketing software offers AMP channels, newsletters, SEO tool, social media management, social collaboration, and performance analyses. Read StoryChief Reviews
Starting Price: Available on Request
Recent Review
"Best experience " - Ameeta Sharma
High Performer | 2023
PromoRepublic is a fully featured Social Media Marketing Software designed to serve SMEs, Startups. PromoRepublic provides end-to-end solutions designed for Windows. This online Social Media Marketing system offers Analytics, Automated Publishing, Content Management, Multi-Account Management, Post Scheduling at one place. Read PromoRepublic Reviews
Starting Price: Available on Request
Recent Review
"It was the best thing I have got " - Chintan amin
| Pros | Cons |
|---|---|
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Everything |
Everything is awesome no need of any changes |
Category Champions | 2023
TrackMyHashtag is a Twitter Hashtag analytics tool that identifies and analyses hashtags and provides useful insights & metrics. It helps to track, monitor, and analyse hashtags and provide engagement statistics in real-time as well as historical. Read TrackMyHashtag Reviews
Starting Price: Starting Price: $49 Per Month
Recent Review
"Perfect platform for Twitter tracking" - Akash
| Pros | Cons |
|---|---|
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The tool is really impressive as it helps to track real-time hashtag metrics and fetch historical Twitter data. |
Trackmyhashtag should also provide features for Instagram! |
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One tool perform real-time tracking as well as historical data tracking. It's amazing!! |
The tool doesn't track and have functions for Instagram. |
Gramtomato - a browser extension to attract an audience without passing the username and password. The main advantage of the service is to work on intercepting incoming traffic from your competitors Read Gramtomato Reviews
Starting Price: Starting Price: $10 Single user
Recent Review
"Great platform" - Mark Young
| Pros | Cons |
|---|---|
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Very easy to use |
No |
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easy to use |
noy |
Category Champions | 2023
The best tool to check fake Twitter followers
Followeraudit is a Twitter analytics tool which helps you find fake Twitter followers from your or any other public Twitter account. Along with this you also get various other features like Tracking followers growth, analyzing followers, identifying un-followers etc Read FollowerAudit Reviews
Starting Price: Available on Request
Recent Review
"Affordable tool" - Neha Gupta
| Pros | Cons |
|---|---|
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Analytics and tracking competitors |
Can provide Hashtag analytics and Scheduling also |
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With identifying fake followers this tools also offer really great features at affordable prices so it is a great advantage to have |
I hope there were features for tracking youtube and Instagram analytics too! |
Category Champions | 2023
CloudSocial is a Social Media Engagement, Marketing & Management Platform. User can manage several social channels like Facebook, Instagram, LinkedIn, Twitter, Youtube and Email. CloudSocial allows to quickly Respond, Publish, Listen and Analyze. Read CloudSocial Reviews
Starting Price: Starting Price: $16.67 Per Month
Recent Review
"A good one" - David Bail
| Pros | Cons |
|---|---|
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Analytics and reporting section |
They should be working on ad manager. |
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Overall nice tool, I am satisfied till now, saves time also |
Options that I have explored yet didn't found any cons yet |
Rapbooster is a platform for mobile messaging, with the 800 Million plus users worldwide. And easy way to get reach to the customers, rapbooster will provide your bulk whatsapp service and also a superb medium to attracting the customers through this easily because you cannot only send text even you can send video, audio to attract you customers. Read Rap Booster Reviews
Starting Price: Available on Request
| Pros | Cons |
|---|---|
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Not providing any service |
Not providing any service or picking my call. |
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There service and support. |
Nothing |
Hootsuite is truly outstanding of social media marketing and management software. It is easy to create a custom stream of social organization by tabs and the biggest gathering of online networking investigative mix, for example, LiftMetrix, Crowd Analyzer and so forth. Read Hootsuite Reviews
Starting Price: Available on Request
Recent Review
"Hootsuite" - olivia joseph
| Pros | Cons |
|---|---|
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It helps me to save my time. |
Everything is perfect. There are no such cons. |
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The features are very diverse and it will help a team to schedule and view the insight of content. Easy to use and a good tool for automating the content. |
UI-UX could have been better, It is a reliable tool but if the UI-UX is enhanced then it makes things very easy for us. |
Contenders | 2023
Mayple is a full-service digital marketing platform businesses use to safely hire and manage marketing experts that grow your business. Mayple's platform simplifies all aspects of digital campaign management and assures they generate top results for businesses. Read Mayple Reviews
Starting Price: Available on Request
Recent Review
"Great Service, Outstanding Results" - Shlomo Bar
| Pros | Cons |
|---|---|
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Mayple eliminated the risk of choosing the wrong digital marketing expert for your marketing. The people there are very professional and really care about us succeeding. |
Nothing to add here |
Viralpep is a fully featured Social Media Management Software designed to serve Agencies, Startups. Viralpep provides end-to-end solutions designed for Windows. This online Social Media Management system offers Social Media Monitoring, Brand Tracking, Multi-User Collaboration, Content Management, Post Scheduling at one place. Read Viralpep Reviews
Starting Price: Available on Request
Recent Review
"Great Product For What We Need " - Rick Stallings
| Pros | Cons |
|---|---|
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The interface of Viralpep and the ability to schedule/create social media content is fantastic! We can take care of all our social media needs and monitor stats very easily. |
There's not much to Cons at all. |
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Timezone feature, easy UI, Scheduling mechanism, best plan at low price |
Need to give facebook direct post feature |
SOCi can handle millions of posts and likes over a single click using the powerful AI. This social media management software creates a centralized platform for your organization wherein you view live feeds from all types of social media platforms. Read SOCi social media Reviews
Starting Price: Available on Request
Recent Review
"Empowering software your business" - Bhaswar Chatterjee
| Pros | Cons |
|---|---|
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Affordable web based solution to manage the social media networks. |
It would be nice if it could also be accessible on smartphones. |
Meltwater - Social Media Management Software helps companies drive growth and build brands by better understanding and engaging their customers, markets and social business communities. Read Meltwater Reviews
Starting Price: Available on Request
Category Champions | 2023
Easily Schedule Posts Across Social Media Pofiles
SocialPilot is an online tool to schedule posts across multiple social media platform. It was designed and developed for eCommerce store owner to make product promotion easy, effectively and efficiently. Read SocialPilot Reviews
Starting Price: Starting Price: $30 Per Month/Billed Annually
Recent Review
"Simplest UI and UX" - Michelle Jani
| Pros | Cons |
|---|---|
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Client management and team management feature. Schedule in advance. |
Direct publishing for Instagram is currently missing. This should be improved. |
Publer is a fully featured Social Media Management Software designed to serve Agencies, Startups. Publer provides end-to-end solutions designed for Web App. This online Social Media Management system offers Content Management, Social Media Monitoring, Automated Publishing, Reporting/Analytics, Multi-User Collaboration at one place. Read Publer Reviews
Starting Price: Available on Request
Recent Review
"Social Media Post Everywhere at One Click" - Smit
| Pros | Cons |
|---|---|
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It informs before posting how long the post is supported on respective social media. And also displays how our post will look on every platform. |
They can improve their user interface to a better one. |
GrabInbox social media tool is an easy way to manage multiple twitter, facebook, fan pages and linkedin accounts. Read Grabinbox Reviews
Starting Price: Available on Request
Recent Review
"A Tool Made For A Good Purpose" - Abhi Goswami
Emergents | 2023
ZOHO Social is a comprehensive social media tool to manage and promote your brands across all digital media platforms. This application has an intuitive and centralized dashboard so that you can easily and quickly organize and administer multiple posts, social channels, keywords, and cooperate with your team. Read Zoho Social Reviews
Starting Price: Available on Request
Recent Review
"Zoho Social has all the features you want and some more!" - Rahul Kochar
| Pros | Cons |
|---|---|
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The insights that are generated and the fact that you can schedule multiple future posts simultaneously. Also, it is easy to integrate this with Facebook, Instagram, etc |
The posts are occasionally published with some delay. They need to allow integration with Pinterest The mobile application can be improved |
High Performer | 2023
Marketing, Customer Service and Research teams from across the industry verticals are using Simplify360 to create insightful social media reports and deliver better social customer service on daily basis. Read Simplify360 Reviews
Starting Price: Available on Request
Recent Review
"good software in the market" - shail pancholi pancholi
Recent Review
Until 31st Mar 2023
About Social Media Management Tools
Social media management software is a tool dedicated to businesses to enhance communications. Social media management tools are available in the form of application programs or a software suite. These social media management tools improve the company's ability to engage customers across various social media channels.
The software can help with conversations, documentation, and data analytics. social media management platforms can track and monitor both inbound and outbound communications. 42% of the population (3.2 billion people) uses social media platforms.
Thus, social media management platform companies prefer to use integrated social media analytics tools to help with initiating new marketing schemes. And social media management platforms can accurately evaluate social media presence and utility.
This type of social media management platform focuses on a diverse range of users, including influencers, small businesses, marketing agencies, large corporations, and medium enterprises. The social media management tools get configured and calibrated accordingly to assist such diverse requirements.
Companies have the option of choosing free social media management software. These social media management platforms help a company reduce its purchasing costs. But the apps may also have limited ability owing to a small set of features. In contrast, proprietary software offers all the features. Social media management platforms can also handle bulk content and multiple social media accounts simultaneously.
This type of software usually comes with a single dashboard. The user can connect multiple social media accounts and manage them. They can track and analyze conversations using a single interface. The company can also evaluate consumer preferences and target potential customers. Companies can get more clients check the secrets of social media.
Key Features of Social Media Management software
The online world has become complicated, confusing, and chaotic. Just operating a website is not sufficient anymore. Competitive businesses have to explore email campaigns and omnichannel marketing. Otherwise, their brand presence and popularity may deplete in no time.
Thankfully, social media management software comes to their rescue. Social media management tools help an agency to manage and market various types of content efficiently. Some social media management tools can simultaneously post to multiple social media platforms.
With a single click, the video, image, meme, or text reaches a broad audience. The web-based software integrates diverse platforms like Facebook, Instagram, Twitter, Pinterest, etc. Some customized packages help in planning, scheduling, and analyzing the posted content. Which type of package will suit your requirement?.
Choosing the highest positive-review software or the costliest one is not a strategic move. Social media management platform ought to pick the right one that suits your needs. What should you look for in social media management software?. The best social media management software has these key features to support the users.
1. Multi-platform Integration
A single dashboard effectively manages multiple accounts on various platforms. The social media management tools connect accounts of Facebook, Twitter, Instagram, and other leading social media platforms.
This feature helps the influencer or marketing agent with a friendly user interface to maximize productivity through automated content updates on multiple platforms. More than 95% of brands use at least two platforms. Thus social media management platform multi-platform compatibility is essential.
2. Advanced Schedulers
Social media presence has to be continual, carefully monitored, and managed. The social media management platform can work with a single platform preferred by your target audience, or over multiple platforms. Scheduling can be at specific intervals or arbitrary.
For instance, the software reminds us to post content at least three times a week. The social media management platform user can also quickly draw up a schedule in just 30-60 minutes.
3. Tiny URL Generators
Platforms like Twitter have limits on content size and character count. The tiny URL generator feature can condense URLs. You can post short links instead of longer ones to the latest content. By saving on characters, you can create more impactful marketing messages.
4. Analytics And Reporting
Managers rely on statistics for feedback and campaign modifications. Some social media management tools offer free reports, while others charge a fee for more complex metrics. Users can draw excellent insights from analytic results, Facebook Page, and Twitter overviews.
Benefits of Social Media Management software
Social media management software improves productivity and gives a competitive edge. You can use these social media management platforms to accrue various benefits:
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The gap between customers and brands reduces through enriching conversations.
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Social engagement gets enhanced through feedback, criticisms, and instant communications.
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The best social media management software manages multiple social profiles and networks, reducing redundant work.
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Managers can deliver personalized responses to build stronger customer relationships.
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You organize and streamline your social communication to eliminate confusion and errors.
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Smarter tools ensure reliability and security through authorization and permission rights.
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The top social media management tools can monitor keywords to improve SEO.
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Content strategy scheduling can help you plan and implement it on time.
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Content, clicks, and demographics get monitored, evaluated, and analyzed for better results.
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Transparent reporting and 24X7 mobile accesses build the company's brand image.
Top 5 Social Media Management Software
Free social media management software is ideal for influencers and small companies. They have limited features and functionality but are inexpensive. But for more advanced features, companies choose comprehensive packages. Here are the top free options in the market for your company's needs.
1. HubSpot Marketing Hub
The social media management platform is the best inbound marketing tool with powerful CRM Software. The software has excellent tools to attract, engage, and satisfy customers. Social media management tools come with all basic and advanced features for small and larger enterprises in various packages.
2. Sprout Social
This social media management software is an all-in-one tool with numerous features. Social media management platforms can strategize the online presence, connect with the audience, and publish high-quality content. Social media management platform also helps with real-time teamwork and data analytics.
3. Facebook Pages Manager
The Facebook pages manager is a platform-specific free app that helps you check page activity. You can also view insights and respond to viewers directly from the mobile phone. However, it is just for Facebook. More than 90 million small enterprises use this platform for communication. Thus, social media management tools are crucial to dedicate enough time and resources to Facebook marketing.
4. Zoho Social
The comprehensive social media management software is feature-rich. Social media management platform can help you monitor, track, and respond to conversations with alacrity. There are different packages with varying features to suit different customers.
5. Buffer
These social media management tools enhance the quality and meaning of social media engagement. Social media management tools have a reliable and refined suite of applications to assist with marketing and team collaborations. Buffer comes with a lot of features and is available at a reasonable price too.
How to Choose the Best Social Media Management Software for Your Business?
Choose the best social media management software using these selection criteria:
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Determine your social media goals and align the software features with business needs.
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Set distinct goals for brand awareness, sales leads, site traffic, and customer engagement. Check whether it is possible to use the features in the software to attain those goals.
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Choose a package that can prioritize performance metrics, team collaboration, scalability, and time efficiency.
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Use free social media management software if you have a very small budget.
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If you have a consistent message for your customers, you can select software that can queue and repeat the content posting activity.
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Friendly UI/UX for scheduling, posting, analyzing, and reporting is a must.
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Do you want exposure on numerous platforms? Find the right balance of time, effort, and energy needs with software offering multi-channel support.
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Assess the returns on investment from productivity and social media activities perspectives before you decide on the budget
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Tools that can track, report, and respond to brand mentions are essential.
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Performance analysis and feedback features are vital for optimizing social media presence.