Best Telemarketing Software in India for 2023

What is Telemarketing Software?

Telemarketing software, also known as call center software, is a software system that helps BPOs, call centers, and customer support teams manage business phone calls with ease. This useful tool helps call center executives to access relevant information in real-time for delivering accurate instructions or suggestions to the customers during an online chat or phone call. The telemarketing CRM software also facilitates real-time access to client information and history to help you enhance the overall customer experience.

What are the Two Categories of Telemarketing?

The two categories of telemarketing are: (a) Inbound Telemarketing and (b) Outbound Telemarketing.

Inbound telemarketing is the process of taking incoming calls from customers. When customers initiate calls to touch base with your company for reporting a problem or for seeking technical assistance or any information about your business offerings, the process is called inbound telemarketing.

Inbound telemarketing is the best way to generate higher profitability. For example, suppose you saw the advertisement for a product on the TV, and you wish to know more about the product, you need to contact the inbound call center so that a telemarketing agent can assist you with your queries.

Outbound telemarketing, on the other hand, is the process wherein call center agents reach out to your potential customers for informing them about your products and services. Outbound telemarketing centers have a team of experts having a thorough knowledge of dealing with customers. Outbound telemarketing is called the best way of closing more sales.

Important Tips for a Successful B2B Telemarketing

• Set Achievable Goals

  If you want to improve your telemarketing efforts, you need to set realistic goals for your telemarketing campaigns as vague goals may end up producing disastrous results. Reaching out to potential clients call for meticulous planning; therefore, you should have a strategic plan in place to gather key information about the potential clients or to secure a face-to-face meeting.

• Understand Your Customers

  You should do a bit of research to understand your target customers' psychology. Asking relevant questions to your prospective clients is the best way to understand their psychology. For example, you can ask them about the circumstances that led them to choose your product or services, or you may also ask how your business offerings have changed their lives.

• Invest in an Efficient Telesales Software

  The primary objective of B2B Telemarketing is to improve sales. Therefore, forward-thinking businesses are leveraging high-quality telecalling software that can be customized as per their business requirements. If you want to improve your B2B marketing results by leaps and bounds, consider investing in the best telemarketing software that is easy to install and use.

Advantages of Telemarketing CRM Software

Telemarketing systems software not only helps you achieve measurable results but also puts your clients at ease, thus, reinforcing your customer relationships. Besides generating leads and appointments, this software also helps you sell remotely and reach more customers across the globe. Last but not least, telemarketing system also helps agents explain technical issues more precisely.

A telecalling solution is an essential tool for businesses with multiple geographical locations. Considering the advantages of telecalling software programs, more and more businesses are investing in this software to improve their telesales operations and gain a competitive edge in the industry.

Here are some of the advantages of using an advanced telemarketing solution

• Saves Time

  The best telecalling tool saves you a good deal of time. The software not only automates your manual tasks but also helps you complete important tasks quickly and efficiently.

• Improves Quality of Service

  A high-tech telecalling system enables you to identify ways to serve customers better. It also allows you to record and listen to the conversations taking place between your call center agents and customers so that you can identify the areas where the agents’ performance needs improvement, besides comparing employee progress.

• Collects Useful Data

  With an efficient outbound telemarketing software in place, you can gather adequate data from the recorded calls. The accumulated data not only helps you improve sales, but can also be leveraged for providing training to call center agents.

• Helps you Stay Compliant

  Your business should be compliant with the law of your country. Call recording feature in telecalling software enables you to record all verbal communications between your agents and customers, thus, helping you stay in compliance with regulatory bodies. A call recording feature also enhances security as it allows you to monitor inappropriate phone calls and identify security issues.

  Last but not least, outbound telemarketing software offers a single interface to help you manage all business interactions seamlessly. Thus, if you want to have a better control over the regular management of business calls, you should consider investing in a groundbreaking telecalling solution without further delay.

Must Consider Features of Telecalling Software

An automated telemarketing software offers a host of features to facilitate effective two-way communication and help telemarketing agents achieve success in telecalling. Here are some of the quality features offered by outbound telemarketing software.

• Call Management

  Telemarketing CRM software not only manages calls but also tracks and records them whenever required so that you can make better decisions.

• Follow-Up Feature

  The software comes with a 'call back' feature to make sure that the call center agents do not end up missing a follow-up opportunity with prospective customers. This feature also facilitates better lead generation.

• Database Management

  The software comes with a customer database to help you access the complete profile of your contacts as and when required. A reliable telemarketing solution is also capable of managing large databases and call lists with perfection.

• Knowledge Center

  The best telecalling applications come with a unified knowledgebase to enable your call center agents to speedily access the necessary information about your business offerings while attending customers’ calls. This useful feature prevents agents from sharing inaccurate information with your clients.

• Omnichannel Support

  A high-tech telecalling software provides multichannel support so that you can reach out to your potential clients via multiple channels. Call centers that offer multi-channel support gain more satisfied customers as they are capable of resolving customers' queries more efficiently.

• Third-party Integrations

  The software can be easily integrated with your existing CRM solutions, marketing software, eCommerce platforms, as well as enterprise UC (Unified Communication) platforms to streamline your workflow and deliver better service.

• Virtual Queuing

  This feature helps you minimize the rate of call abandonment. It notifies the customers about the expected wait time so that the customers can choose if they want to connect directly with an agent after the end of the wait time or call back at a time convenient to them.

• Skill-based Routing

  The best telemarketing software comes with a skill-based routing feature that connects your customers with the best telemarketing agent to solve their queries.

• Social Media Integration

  Social media integration feature helps you make use of social media platforms such as Facebook, Twitter, Instagram, WeChat, Whatsapp, etc. to convert your customers into buyers.

• Real-Time Monitoring

  This feature allows telemarketing managers to assess agent performance and offer suitable feedback to the agents based on their performance.

  Apart from the features listed above, a free telemarketing software also offers certain basic features such as real-time visibility into sales, self-service IVR options, 360-degree customer view, employee collaboration tools, and lots more.

Pick the Best-fit Telemarketing Software for Your Business

The market is flooded with countless telesales software. However, before making the final purchase, make sure you choose a cloud-based telecalling program that allows you to embrace a multi-device approach. A cloud-based telemarketing solution also allows you to integrate phone calls with other communication channels such as video conferencing, live chat, web-sharing, social media platforms, etc.

At the same time, make sure you buy a cost-effective and feature-packed telesales software from a reputed vendor. A bit of careful online research can help you pick the best software vendors. You may also count on reputable software review websites to go through the customer reviews on the software you are planning to purchase.

It is advisable to choose a vendor that offers a free trial period so that you can try out the software to understand its capabilities before purchasing the same. Last but not least, find out if the vendor offers efficient technical assistance to help you resolve software issues in the future.

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