Best Voice Broadcasting Software in 2023

What is Voice Broadcasting?

Voice broadcasting is a mass communication technique that sends telephone messages to hundreds or thousands of call recipients all at once. This technology has commercial as well as community applications, and in fact, it has now become a popular method of direct marketing.

Businesses can use voice broadcast software for notifications, alerts, offers, announcements, surveys, and other purposes. Besides, they can also record customer responses by incorporating a simple IVR into the system.
Flexible communication, message uniformity, and cost-effectiveness are some of the popular advantages of Voice broadcasting that have made this technology popular for both commercial and personal applications.

Apart from commercial applications, voice broadcasting software is also used for community and government purposes. Public agencies can use these solutions to share important messages to the entire population at once. When used by the government, voice broadcasting systems are also known as emergency notification systems. This is because these tools are often used to give urgent updates to citizens. 

Traditional voice broadcasting software solutions come with voice recording and broadcasting features that allow you to record voice messages and send them to multiple recipients. However, in recent years, voice broadcasting has become an essential team communication strategy for businesses. As a result, modern-day voice broadcasting systems come with advanced features to support business and marketing operations. These include personalization, reporting and analytics, integrations, and more. 

Features of Voice Broadcasting Software

Voice broadcasting solutions can vary in terms of features and functionalities. You can either opt for a basic system with fundamental voice broadcasting features or a robust IVR system with voice calling and customer engagement capabilities.

Regardless of which type of software you choose, here are a few features that every voice broadcasting system must have.

1. Text to Speech

A voice broadcasting campaign requires a professional and confident voice that can influence people and inspire them to take action. Sadly, not many organizations have professional voice-over artists who can record an impactful voice message. You can hire voice-over artists if you want, but that can be costly, especially for new businesses.

To overcome this hurdle, you can use the text to speech feature, which is available in every voice broadcasting system. The feature enables you to convert a text message into a professional, natural, and human voice. Thus, you can type your message and convert it into a voice message without any additional costs.

2. Press-1 Campaigns

A press-1 phone campaign enables automated call recipients to connect to listen to pre-recorded voice messages and connect to a live representative by pressing the "1" key. If you're about to launch a new service or product and want to inform your potential customers, running press-1 campaigns can be an effective option.

Most voice broadcasting solutions come with a feature to create, run, and manage press-1 campaigns. You can record a message to inform customers about a new service and allow them to talk to your representative in case they need more information.

3. Call Recording

If a potential customer chooses to talk to your agent, you might want to record the conversation. You can refer to the recording later to make informed decisions and improve agent performance. These recordings are saved in the cloud, so you can access them from any device. All voice broadcasting software solutions support the call recording feature. Once enabled, all your calls will be automatically recorded and saved.

4. Call Reporting and Analytics

You certainly want to know how your voice broadcasting campaign is performing. This includes the number of answered calls, missed calls, interested customers, and more. The call reporting & analytics feature tracks and organizes all this data on your dashboard. Furthermore, the reporting is real-time, and you can look at the reports at any point in time to determine how your campaign is performing.

5. Automatic Retries

The majority of your calls are likely to go to voicemail, or a customer won't pick up the call. You'll have to call a number multiple times to interact with the customer. The automatic retries functionality automatically dials a number if there was no response on the first attempt.

Moreover, you can program it as per your preferences. You can select the duration between redial attempts as well as the total number of attempts.

6. AC-CID

Customers will more likely pick up your calls if you use a local, toll-free number. For example, suppose you're a US-based business launching a new product or service in Australia. But getting Australian telephone numbers can be challenging.

The AC-CID feature resolves this hurdle. With this feature, you can get a caller ID based on the location of your choice. This way, you can call your customers in any location using virtual phone numbers to look more authentic and credible.

7. A/B Testing

Getting the perfect pitch and accent for your voice broadcasting campaign may require some testing. You'll have to test multiple pitches and voice accents to determine which one performs the best and drives maximum customer engagement.

The A/B testing feature allows you to test multiple voice broadcasting setups at once. You can run multiple campaigns and analyze and compare their performance from the dashboard.

8. DNC List Management

Do Not Call (DNC) list comprises phone numbers of people who have opted to receive any calls from businesses. Sometimes, it's also referred to as the Do Not Disturb (DND) list. It's essential to skip the phone numbers on the DNC list for compliance and legal reasons.

All voice broadcasting solutions come with seamless DNC list management. You can check which numbers are on the list and exclude them from your voice broadcasting campaign.

Benefits of Voice Broadcasting Software

If you're looking for an affordable, easy-to-deploy, and effective marketing strategy to increase brand awareness and sales, voice broadcasting can be an ideal choice. Let's look at the key business benefits of voice broadcasting.

1. Seamless Setup and Easy to Implement

There are numerous marketing strategies out there, but not all of them are as simple and easy to implement as voice broadcasting. All you need to do is pick a voice broadcasting service of your choice. There's no need for any complex and expensive equipment.

Moreover, you don't need any expert skills to leverage voice broadcasting. You just need a pitch that sends out the message you want to send across and the phone numbers of your potential customers.

2. Cost-Effective

Another reason to use voice broadcasting is that it's easy on your wallet. Calling your potential customers can be expensive. Voice broadcasting is an affordable alternative that allows you to communicate with your prospects with the same impact but at a lower cost.

Also, voice broadcasting campaigns are seamlessly scalable. Voice broadcasting service providers offer flexible plans as per your requirements. If you want to reach more customers, you can simply subscribe to a higher plan.

3. Uniform Messaging

Inconsistency in messaging can hurt your business in many ways. It can cause uncertainty among your consumers, resulting in credibility loss and affecting your sales and conversions. Voice broadcasting eliminates this hassle.

With voice broadcasting, you can maintain message uniformity and send out the same message to all the recipients. This ensures consistent branding and helps you position yourself as a trustworthy provider.

4. Save Time

The time your marketing strategy takes to show effect plays a vital role in its success and effectiveness. Voice broadcasting works almost instantly. You can send marketing messages to all your potential customers at once. All they have to do is listen to the call, and your message will be delivered to them. This is quicker than other popular advertising techniques like newspaper advertising, TV advertising, or digital marketing techniques.

5. Effortless Personalization

Personalization has become the cornerstone of modern-day marketing. Customers expect brands to cater to their individual requirements. However, personalization isn't always easy to implement.

In voice broadcasting, you can personalize every call. For example, you can use a British accent if you're targeting customers in the UK. Or, you can use a female voice when sending message to female customers.

6. Streamlined Call Tracking

How do you know if your voice broadcasting campaign is performing well? There's no need for a guessing game, and voice broadcasting solutions come with built-in call tracking capabilities. You can analyze the response of each customer to determine how they're responding to your campaign. Based on the response, you can make meaningful changes to your campaign and align it with your potential customers' requirements.

7. Increases Awareness and Sales

Voice broadcasting campaigns can directly impact your bottom line. You can reach customers directly on their phones and tell them about your products and services. This increases brand awareness as more people start to recognize your brand.

Voice broadcasting can also drive sales, both directly and indirectly. At the end of each message, you can encourage the recipient to take action. It can be talking to an agent or visiting your store or website. You can build relationships with your prospects and turn them into paying customers.

8. Multiple Uses

Lastly, you can use voice broadcasting for purposes beyond advertising and marketing. If you're changing your business location or undergoing a change, you can use voice broadcasting to inform your customers. You can send greetings to people on festivals or special days. You can also use voice broadcasting to spread awareness and information.

Latest Trends of Voice Broadcasting Software

Voice broadcasting has been out for years, but it isn't the same as it was before. The emergence of new technologies like AI, 5G, VoIP, etc., has ignited new developments and possibilities in the voice broadcasting space.

Let's look at some latest trends in the voice broadcasting software industry that every business owner should know.

1. The End of Traditional Phone Services

The use of traditional phone systems and landlines has become almost obsolete. It's the era of cloud-based solutions that allow companies to run a voice broadcasting campaign anytime and from anywhere without the need for complex hardware.

With internet accessibility continuously increasing, cloud-based voice broadcasting solutions have become the norm. These are web-based solutions that can be accessed using any device, such as PC, laptop, tab, or smartphone. This makes voice broadcasting an effortless and cost-effective process.

2. 5G to Take the Lead

While 5G hasn't entered the mainstream yet, the day isn't far. Once that happens, 5G is likely to change the face of voice broadcasting. 5G will enable faster communication, improved call quality, no call jitters, and reduced dropped calls.

Furthermore, internet users will have better connections, which will be crucial as most voice broadcasting solutions now come with integrated VoIP capabilities. The rise of 5G is likely to influence more businesses to adopt voice broadcasting as a marketing channel.

3. The Rise of AI

Artificial Intelligence system has impacted almost every sector, and voice broadcasting is no different. In voice broadcasting, AI can help personalize the customer experience and provide better quality service.

The biggest application of AI in voice broadcasting is Interactive Voice Response (IVR). Most companies run press-1 campaigns, which allow customers to press the "1" key on their phone to talk to the agent on the line. However, this means an agent needs to be actively available throughout the campaign.

With AI-enabled AR, you can provide self-service to customers. They can use the IVR to get basic information about your business and product. In case of specific queries, the IVR can direct a call to the agent. This leads to better customer experience and agent productivity. Therefore, in the coming years, more voice broadcasting solutions will come with AI capabilities to make voice broadcasting campaigns more efficient.

4. Unified Communications as a Service

Omnichannel communications have become the new norm. Businesses can't have different channels and solutions for voice broadcasting, SMS, voice calls, and other types of communications. It's essential to consolidate all the communications to provide a seamless experience to customers.

This has led to the rise of Unified Communications as a Service (UCaaS) solutions. These solutions enable you to integrate, organize, and manage all your marketing communications, such as voice broadcasting, email, SMS, etc., from a single platform.

UCaaS solutions enable businesses to stay focused and make their marketing efforts more streamlined and effective. Hence, there is likely to be a spike in the adoption of UCaaS solutions in the upcoming years.

5. Mobile VoIP Solutions

While remote work was common before as well, the pandemic has made it the new normal. From new startups to Fortune 500s, all businesses are relying completely or partially on remote employees. And since remote work is here to stay, companies are adopting mobile VoIP solutions that enable the creation and execution of voice broadcasting campaigns anytime and from anywhere.

Mobility is the future of business in all industries, and hence, mobile VoIP solutions have become an essential tool for all companies. In addition to running voice broadcasting campaigns, these solutions allow you to manage all your communications requirements. These include voice calls, emails, SMS, social media, and more.