Best Whiteboard Animation Software in 2023 for Your Business

Whiteboard Animation Software: A Definitive Guide

Animation is a unique and creative way of showing or explaining your stuff. It has convinced professionals from various fields that it should not be restricted to a skill set but should be used as a medium of expression or communication.

Whiteboard animation is one such video style where the viewer can see static images drawn on the screen. They are incredibly engaging as the script is structured in a third-person narration or a use-case example, which supports the story told through the drawing.

In educational institutes or any institute, lecturers use a whiteboard and a marker to explain complicated theories or issues. In the same way, a whiteboard animation video is a type of explainer video. It is an animated film that engages in a story told by a narrator. The story can be about new company products, methods of implementation of its strategy, software demos, or updated version description. Whiteboard animation software videos show a character doing something, a striking plot, or some thought-provoking text points. The message is usually conveyed through voice which is more significant than the drawings.

To create amazing whiteboard animation videos, you’ll need top whiteboard animation software. Various online whiteboard video makers are available using which one can make their own editable videos with the help of ready-made templates and imaginary characters.

How are Whiteboard Videos Beneficial for Your Business?

Viewers tend to react positively to creative stuff rather than boring theoretical explanations and if you really want to spend your money wisely in promoting your business then video marketing is the best option nowadays. One of the best video styles is whiteboard video which can be made by any whiteboard software or any online whiteboard movie maker.

Several benefits of using a Whiteboard animation video are as follows:

1. Highly engaging and compelling to viewers

It is rightly said that the human mind retains visual information more accurately than in a textual form. So when visitors arrive on your page what would they prefer? The cartoon-style animation holds viewers' attention substantially longer than other types of videos or blocks of text describing your company’s product and service offerings, which leads to better viewer interest and retention. It creates interest among the audience when there is an animated video on the homepage.

2. A cost-effective marketing tool

Whiteboard animation videos are incredibly cost-effective and can reach a large number of people quickly. It is cheaper compared to other video styles. Using different whiteboard animation software one can easily make a high-quality video within the budget and it is not even a time-consuming task as most of the work is done by the whiteboard animation software.

3. Whiteboard animation software video is a flexible video

Not just on the homepage of your website but this animation video can be placed anywhere and can be made for different purposes like any testimonial video, product video, blog, or software presentation. It is trending in many MNCs because of its flexible nature. Also, any long explanations can be made short and creative using this flexible animation video.

4. As a sales tool

Giving sales pitches via video offers a number of different advantages compared to the standard “stand and deliver” style of PowerPoint presentations. Also, whiteboard animation videos can go to places where a salesperson can’t. They can be deployed on the web or sent via email and in this way, these animation videos can help increase sales effectively.

5. Soft marketing

The audience instantly warms to what they are seeing because of the simple format in the form of animation. The fun lines and inoffensive presentation grab viewers’ attention whiteboard animation video is rather straightforward and simple. Its short format forces you to get to the point avoiding anything that can be seen as negative. Instead, you’ll focus on the facts within your text and can keep viewers hooked.

6. High conversion rates

Watching a video of a product and reading a document related to it has a huge difference in pleasing customers. A creative and simple animated video is far more preferable than reading boring paragraphs. The whiteboard animation video will help in improving the conversion rates.

Five Tips for the Best Whiteboard Animation Video Ever

Here are some tips to create the best whiteboard animation explainer video for your business!

1. Give importance to your words and tone

The tone is what brings your brand to life: It helps shape your brand’s persona in the eyes of your audience. The script of the clip holds much importance as it effectively portrays your original message to be delivered to the audience.

2. Educate your audience

Whiteboard animation software can prove to be one of the most powerful methods of video marketing to educate your audience. The possibilities of using video marketing software are endless. You could inform your potential new customers about your product or service. You could teach them how to use it or when to use it. You could tell them the story behind your company and how it can change their everyday lives.

3. Make it short and to the point

As per the researchers, the average person decides within the first 8 seconds if they want to continue watching your video or not, so you have to grab their attention as fast as you can. The video should most importantly convey your message to the point and viewers should get the answer to the question “why should they watch this video?”

4. Make use of interconnected drawings

The audience will always be wondering what comes next. Why? Because they are watching how the story is being drawn, and how it takes shape, it will spark the interest of your viewers, creating anticipation.

5. Justify your video by choosing the best whiteboard animation software

Refer to all the online video makers and online whiteboard animation software and wisely choose the whiteboard animation software as per your personal requirements and budget. But always remember that your content must always be of the best quality, or else your credibility will suffer.